Skip to main content

Toshiba 50L7300U Review: A 50-Inch LED HDTV With Wi-Fi

Results: Brightness And Contrast

When it comes to HDTVs, light output requirements are somewhat different than what we're used to when we set up computer monitors. However, we still want to see just how bright the display can get. This may mean using a less-than-accurate picture mode, which will have an effect on color and visible detail.

The 50L7300U's brightest picture mode is Dynamic, and it is possible to work the settings to get an image with decent color and full detail. For these measurements, we left the DynaLight off but set the Dynamic Contrast to High.

For comparison, we’re including the NEC V801, Pioneer PRO-111FD, and the last three computer monitors reviewed at Tom’s Hardware.

There is more than enough light available for the brightest viewing environment. Dynamic mode isn’t particularly accurate with its oversaturated color. But if you want a decent picture in a room with lots of sun, it works. Setting the Color Temp to Warm removes the obvious blue tint from the image. If your room is like most environments we’re familiar with, you’ll get plenty of light from the Movie mode.

In Dynamic mode, the Dynamic Contrast control is set to High. Let’s see how this affects the black level.

At .0892 cd/m2, the 50L7300U outperforms most computer monitors in the brightest mode. A contributing factor is the Dynamic Contrast’s High setting. It pumps up brighter content and tones down darker scenes to create greater perceived contrast. We’ll show you later how this has a negative impact on gamma performance.

Here’s the max contrast ratio round-up.

A result of 4970 to 1 is a solid number for an LCD display. The only competition that comes close is NEC's V801. Remember that the Toshiba achieves this through a dynamic contrast feature, while the NEC number is its native on/off result. Pioneer's PRO-111FD remains in another galaxy, and is not likely to be eclipsed until we get an OLED-based screen to test.

Calibrated Day & Night Modes

For the Day Mode, we chose a value of 170 cd/m2. This is plenty of light for just about any media room or dedicated home theater. If you prefer the American luminance unit, it’s just under 50 foot-Lamberts. Some might consider this a little too bright for critical viewing, but it's a peak number. Most content doesn't display the brightest output except in highlights or the occasional sunlit scene. Ultimately, it’s up to viewer preference. However, we want a consistent value to which we can compare future displays.

For the Night Mode, we went with a max output of 120 cd/m2 or 35 fL. This is the value used in pro graphics systems, which assumes a darkened light-controlled space. It’s also the ideal level for watching TV in total darkness, or with just a little ambient light (like a small table lamp or light that bleeds in from an adjoining room).

We aren’t comparing these results to other displays because this is our first pure HDTV review, and our computer monitor reviews utilize a 200 cd/m2 standard. Once we compile more data, this list will be expanded.

  • Day White Level - 170.0533 cd/m2
  • Day Black Level - .0525 cd/m2
  • Day Contrast Ratio - 3236.1:1
  • Night White Level - 119.3712 cd/m2
  • Night Black Level - .0374 cd/m2
  • Night Contrast Ratio - 3193.1:1

This is why you want a separate backlight control with any LCD. When it’s properly implemented, as it is here, the contrast ratio will stay consistent no matter what peak light level you choose. That way you can tailor the image to your personal preference and room lighting conditions. Notice that we were able to precisely set the maximum white level thanks to the 50L7300U’s 100-step backlight control.

If you turn the backlight down to zero, you get the following result.

  • Minimum White Level - 38.4878 cd/m2
  • Minimum Black Level - .0132 cd/m2
  • Minimum Contrast Ratio - 2906.1:1

Even though you wouldn’t want to watch the 50L7300U at such a low light level, our result illustrates how consistent the contrast is, no matter where you set the backlight. The Day and Night modes only differ by a small degree. And when the backlight is set to zero, the contrast is still pretty good.

The 50L7300U has a zone dimming backlight, as well as a dynamic contrast feature. The next group of results shows the difference in contrast ratios between various combinations of those controls. DynaLight is either On or Off, and Dynamic Contrast is set to Low, Medium, or High.

The big takeaway is that turning on DynaLight reduces the maximum output by about 20 percent, but the black level improves enough to nearly double the contrast ratio. With Dynamic Contrast on Low, shadow detail is retained. At the Medium and High settings, you’ll see some crushing of shadow detail, though bright highlights are unaffected. Overall, the system is pretty good for improving perceived contrast. The only flaw is you can sometimes see the brightness level shift as content changes.

ANSI Contrast

ANSI contrast is just as important on an HDTV as it is on a computer monitor.. To perform this test, a checkerboard pattern of sixteen zero and 100 percent squares is measured. This is somewhat more real-world than on/off measurements because it tests a display’s ability to simultaneously maintain both low black and full white levels, and factors in screen uniformity. The average of the eight full-white measurements is divided by the average of the eight full-black measurements to arrive at the ANSI result.

The 50L7300U again returns a solid result. It’s impressive to see such consistent performance in a TV found for less than $900. Only the better computer monitors we’ve tested boast an ANSI measurement close to their on/off value. Toshiba is obviously not cutting corners in its choice of parts or its engineering quality.

Christian Eberle
Christian Eberle is a Contributing Editor for Tom's Hardware US. He's a veteran reviewer of A/V equipment, specializing in monitors.