AMD Cutting GPU Prices Again

The latest price adjustments will cause the HD 7750 to drop below $100, and the HD 7770 to $110. The competition of Nvidia's latest cards, AMD's HD 7850 and 7870, will decline to $200 and $240, respectively. On the higher end, expect the HD 7970 GHz Edition to retail for about $430 and the HD 7970 for $410. The HD 7950 Boost Edition should land at about $300, while the regular HD 7950 will hit $290. Of course, there will be variations depending on the manufacturer, but expect the price reductions to surface in the market next week.

While such price reductions are a normal part of the product life cycle, the close timing between this and the last reduction are somewhat unusual. This may be an indication that this is a preemptive move on AMD's side to keep an edge on price.

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Wolfgang Gruener
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Wolfgang Gruener is an experienced professional in digital strategy and content, specializing in web strategy, content architecture, user experience, and applying AI in content operations within the insurtech industry. His previous roles include Director, Digital Strategy and Content Experience at American Eagle, Managing Editor at TG Daily, and contributing to publications like Tom's Guide and Tom's Hardware.