Nvidia GPU Upgraders Are Paying $300 More Than Previous Gen Cards

Graphics card pricing trends
(Image credit: Nvidia, Future)

Nvidia's Annual Investor Day presentation contains many illuminating facts, figures and trends. The gaming segment, still Nvidia's biggest money spinner, is of particular interest to our readers. Among the slides regarding the gaming graphics business, Nvidia reports GeForce GPU average selling prices (ASPs) went up by 13% per annum over the last half decade. Moreover, it boasts to investors that desktop Ampere generation (GeForce RTX 30 series) upgraders spend on average $300 more than they did on their previous gen GPU. This might make investors happy, but it isn't so great for the majority of PC DIYers, enthusiasts and gamers who have been stuck between a rock and a hard place for many months.

As well as kicking off its GTC Conference on Tuesday, and announcing some very potent GPUs and CPUs for enterprise, Nvidia's Annual Investor Day ran its course. Heavyweight financial publications and investors haven't been hugely impressed by either events, though, as anticipatory share price gains appear to have been dropping away over recent trading hours.

Mark Tyson
News Editor

Mark Tyson is a news editor at Tom's Hardware. He enjoys covering the full breadth of PC tech; from business and semiconductor design to products approaching the edge of reason.