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Ashton Kutcher is Designing Phones for Lenovo

By - Source: Re/code | B 24 comments

TV star to have input on what could be your next phone. UPDATED.

Lenovo Chief Marketing Officer David Roman recently said in an interview that "Two and a Half Men" star Ashton Kutcher plans to help design a line of special-edition phones for Lenovo that will launch sometime in 2014.

The former "That '70s Show" star was actually hired by Lenovo back in October 2013 as a "product engineer" to develop and promote the Yoga tablet line. Kutcher, who studied biochemical engineering at the University of Iowa before pursuing a modelling career, will provide input on the design, specs and software of future Lenovo products.

"This partnership with Lenovo brings together my love of technology and design that makes your life better," said Kutcher. "I can't wait to dig in and help Lenovo develop future mobile computing products."

In the interview with Re/code, Roman said that Kutcher will not have any part of the phone's design circuitry, but he'll definitely have full input on the user experience. Roman didn't elaborate on the comment, but instead said that the idea of Kutcher designing a phone may sound corny, but it's the real deal.

"He not only sees himself as an engineer, but he is an engineer. If he sees a problem, he wants to solve it," Roman added.

Lenovo is currently in the process of acquiring Motorola Mobility from Google in a $2.91 billion deal. Google said that Motorola Mobility would essentially be better off with Lenovo because the smartphone market is so super-competitive. Plus, Lenovo has a rapidly growing smartphone business, and based on what firm you ask, Lenovo is at the top of the PC market.

"Lenovo has the expertise and track record to scale Motorola into a major player within the Android ecosystem. They have a lot of experience in hardware, and they have global reach. In addition, Lenovo intends to keep Motorola's distinct brand identity—just as they did when they acquired ThinkPad from IBM in 2005," said Google CEO Larry Page.

UPDATE: Lenovo sent over a statement saying that "the development agreement Lenovo has with Ashton Kutcher is for tablets only, and not for smartphones."

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  • 1 Hide
    Zeh , March 3, 2014 7:22 AM
    I'd do better and charge less than him.
  • 4 Hide
    brarboy , March 3, 2014 7:53 AM
    Good Luck Lenovo :D 
  • 2 Hide
    COLGeek , March 3, 2014 8:11 AM
    Needed a laugh this morning. I suppose he will be good for the future ads of new products, if nothing else.
  • 5 Hide
    Treynolds416 , March 3, 2014 8:16 AM
    Everyone knows that Charlie Sheen is better at designing phones
  • 0 Hide
    vmem , March 3, 2014 8:25 AM
    i am scared, very scared
  • 0 Hide
    tcb1005 , March 3, 2014 8:26 AM
    Goodbye Motorola!
  • 6 Hide
    lp231 , March 3, 2014 8:33 AM
    Does Lenovo recognize, they about to get the biggest Punk'd in history?
  • 3 Hide
    Morrowind542 , March 3, 2014 8:55 AM
    "Kutcher, who studied biochemical engineering at the University of Iowa before pursuing a modelling career"I wonder if he graduated or if he just couldn't make the cut.
  • 1 Hide
    Blazer1985 , March 3, 2014 9:55 AM
    Yeah, he went way too deep with the Stanislavskij method. Next year he will present the ipad.
  • 0 Hide
    RedJaron , March 3, 2014 10:24 AM
    I'll admit, I'm curious to see what he can come up with. It's not uncommon for engineers and tech guys to get caught up in tech specs and forget actual usability. Meanwhile a guy with reasonable intelligence and creativity doesn't care about what's under the hood so much as how well it works. He's asking questions like, "Wouldn't it be easier to do this function in this method?"I say give the guy a chance.
  • 0 Hide
    falchard , March 3, 2014 12:16 PM
    I feel the chances it will look like iCrap is 99.8%.
  • 0 Hide
    DrBackwater , March 3, 2014 12:33 PM
    I have to comment asap.This's important.If kutcher a engineer then my right gesticulating testicles are able to speak.If a dog can predict a super bowl match then so can a medicated drug addict.Kutcher is our saviour for the movie idiocracy.If have to choose ill settle on Watson ibm or Justin beiber.
  • 0 Hide
    DrBackwater , March 3, 2014 12:37 PM
    Its true lenovo are the curators for meals on wheels except it is called tools on wheels.Ashtons a tool for being a tool.
  • 0 Hide
    greghome , March 3, 2014 3:27 PM
    Should have just made Kobe Byrant do it,,,,,,
  • 0 Hide
    cypeq , March 4, 2014 5:13 AM
    Marketing you are silly.
  • 1 Hide
    tobalaz , March 4, 2014 6:50 AM
    Aww, how cute.Lenova is giving the guy who played Steve Jobs the chance to be him too!
  • 0 Hide
    warezme , March 4, 2014 8:34 AM
    Yes because Ashton Kutcher is known for his intelligence and design skills.
  • 0 Hide
    iamtheking123 , March 4, 2014 9:49 PM
    I suspect it'll be as "useful" of a relationship as Will.i.Am was for Intel (read: absolutely worthless).
  • 0 Hide
    Red_Sun , March 4, 2014 10:45 PM
    Kind of like how Dr. Dre designed 'Beats' headphones. Ohhhh Lenova. Really?
  • 0 Hide
    The_Trutherizer , March 5, 2014 2:20 AM
    This is a play by Lenovo to acquire a Jobs-esque individual as a figurehead.
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