Into the GPU Chiplet Era: An Interview With AMD's Sam Naffziger

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We recently had a chance to speak with Sam Naffziger, AMD’s Senior Vice President, Corporate Fellow, and Product Technology Architect, about what's been happening with Radeon graphics over the past several years and what we can expect going forward. AMD recently provided some tantalizing details on its upcoming RDNA 3 GPU architecture, which is slated to launch before the end of the year with a chiplet-based design, and that provides the background for our interview and Q&A session. We've taken our discussion and distilled it down to the key points, so we won't present this in interview format.

Naffziger has been at AMD for 16 years and is responsible for multiple product areas, with a focus on driving higher performance per watt and improving the overall competitiveness of AMD's CPUs and GPUs. He's also one of the primary people behind AMD's chiplet architecture, which has proven incredibly successful in the Ryzen and EPYC CPU lines and will now come in some form to AMD RDNA 3 graphics. Naffziger outlined the challenges facing the company and how he feels that innovative tech, like a chiplet-based GPU architecture, can result in both improved performance and power efficiency.  

Jarred Walton
Senior Editor

Jarred Walton is a senior editor at Tom's Hardware focusing on everything GPU. He has been working as a tech journalist since 2004, writing for AnandTech, Maximum PC, and PC Gamer. From the first S3 Virge '3D decelerators' to today's GPUs, Jarred keeps up with all the latest graphics trends and is the one to ask about game performance.

  • KananX
    Hopefully AMD will soundly take the performance crown this time, this will help balance the market and prevent Nvidia from demanding atrocious prices for their GPUs again. Also it’s time something changed, just with CPUs back then. Interesting article.
    Reply
  • rluker5
    KananX said:
    Hopefully AMD will soundly take the performance crown this time, this will help balance the market and prevent Nvidia from demanding atrocious prices for their GPUs again. Also it’s time something changed, just with CPUs back then. Interesting article.
    AMD prices their GPUs on the same price/perf curve as Nvidia. They are both willing participants in the high price duopoly. Your only hope for a disruption in this status quo is Intel GPUs.
    Reply
  • KananX
    rluker5 said:
    AMD prices their GPUs on the same price/perf curve as Nvidia. They are both willing participants in the high price duopoly. Your only hope for a disruption in this status quo is Intel GPUs.
    No, if AMD is faster, Nvidia can’t do another 3090 stunt with 1500-2000$ msrp. AMD already was cheaper this round, this will not change next round unless AMD is strictly faster and even then, because they are less popular you can expect lower prices than let’s say 3090. If Intel were my hope, I would be hopeless, their GPUs are a trainwreck.
    Reply
  • Makaveli
    rluker5 said:
    AMD prices their GPUs on the same price/perf curve as Nvidia. They are both willing participants in the high price duopoly. Your only hope for a disruption in this status quo is Intel GPUs.

    Reply
  • KananX
    Makaveli said:
    😂 it’s already working.
    Reply
  • waltc3
    Nice write up concerning RDNA3, which is naturally limited by what AMD wants to say about it right now, of course....;) Back in 2020, when I first heard Wang discuss splitting off RDNA from CDNA architectures, I was pretty excited. It makes great sense to me. What I got from what he said was that for the gaming segment (RDNA) AMD was removing circuitry not especially tailored for gaming so that they'd have more room in each GPU to support more of the purely gaming circuitry and wouldn't have to devote space to circuitry that isn't as efficient or as robust for gaming as additional RDNA circuitry would be. Since CDNA is more targeted to compute-type processing, as opposed to game & texture acceleration, they could load up the CDNA architecture with more compute-type processing after having removed some of the non-essential gaming circuitry--whatever that may be. I thought it was brilliant and still do. There's definitely a split dynamic for the two types of GPUs presently. That's what I recall from Wang at that time, and it sounds like that's still the plan from your mention of the diverging circuitry in the article. Enjoyed it!...;) Hard to think that we are not quite even half-way through 2022!...;)
    Reply
  • KananX
    waltc3 said:
    Nice write up concerning RDNA3, which is naturally limited by what AMD wants to say about it right now, of course....;) Back in 2020, when I first heard Wang discuss splitting off RDNA from CDNA architectures, I was pretty excited. It makes great sense to me. What I got from what he said was that for the gaming segment (RDNA) AMD was removing circuitry not especially tailored for gaming so that they'd have more room in each GPU to support more of the purely gaming circuitry and wouldn't have to devote space to circuitry that isn't as efficient or as robust for gaming as additional RDNA circuitry would be. Since CDNA is more targeted to compute-type processing, as opposed to game & texture acceleration, they could load up the CDNA architecture with more compute-type processing after having removed some of the non-essential gaming circuitry--whatever that may be. I thought it was brilliant and still do. There's definitely a split dynamic for the two types of GPUs presently. That's what I recall from Wang at that time, and it sounds like that's still the plan from your mention of the diverging circuitry in the article. Enjoyed it!...;) Hard to think that we are not quite even half-way through 2022!...;)
    Essentially AMD copied what Nvidia did with Maxwell back then. Meanwhile Nvidia themselves somewhat deviated from this by using typical things more meant for servers or workstation for gaming cards as well.
    Reply
  • spongiemaster
    rluker5 said:
    AMD prices their GPUs on the same price/perf curve as Nvidia. They are both willing participants in the high price duopoly. Your only hope for a disruption in this status quo is Intel GPUs.
    Exactly. AMD is no white knight. They want to make just as much money as Nvidia does. The problem is their fanbase won't pay Nvidia prices. Just look at the market now. AMD is offering a game bundle with all their cards and they are still mostly selling below MSRP. Not on the Nvidia side of things. AMD won't release their GPU's before Nvidia releases anything because, AMD wants to let Nvidia set the market. The more Nvidia charges, the more AMD can charge. There is no incentive for them to beat Nvidia to market as it will likely cost them money.
    Reply
  • escksu
    KananX said:
    No, if AMD is faster, Nvidia can’t do another 3090 stunt with 1500-2000$ msrp. AMD already was cheaper this round, this will not change next round unless AMD is strictly faster and even then, because they are less popular you can expect lower prices than let’s say 3090. If Intel were my hope, I would be hopeless, their GPUs are a trainwreck.

    Not going to work. This is because AMD is holding just around 17% of the market. It's around 1/5 that of Nvidia. Of course we have hpc sector but that's a different thing.

    Btw, you won't see any price war in GPU nor CPU sector. Because there are literally just 2 companies (waiting for Intel to become 3rd) in the market, they will never enter a pricing competition.

    What they all will do instead is to offer similar products at similar prices.
    Reply
  • KananX
    escksu said:
    Not going to work. This is because AMD is holding just around 17% of the market. It's around 1/5 that of Nvidia. Of course we have hpc sector but that's a different thing.
    Then you didn’t really follow what happened the last decades. Every time AMD was faster it pushed down Nvidias prices by a lot and also forced them to release faster GPUs for a lower price. Exactly what also happened with the 3080 last gen.
    Reply