Intel Forms Netbook and Tablet Group

If we remember correctly, it was Intel's Paul Otellini who downplayed the impact of tablets in the PC market during the company's most recent earnings call. They may enter a market very much like netbooks and then develop into an additive market for an integrated PC business. However, we are now hearing that Intel may have shifted its view and created a business group within its mobile division that is focused on this new market segment as well as netbooks.

The "Netbook and Tablet Group" is apparently a new move to move swiftly into the tablet market while keeping an eye on netbooks. The New York Times quoted Intel PR director Bill Kircos stating that this was an "obvious and measured step" for the company. The unit will be led by Douglas Davis, who is in currently charge of Intel's embedded and communications group.

Was it necessary for Intel to dedicate a business group to tablets (and netbooks)? If you believe Intel's previous public market assessments you could think that Intel is falling for the hype and simply following a trend. However, there are more voices that are claiming that tablets and especially app centric devices will outrun unit sales of traditional PCs within a year or two. If that is the case, then Intel may even be a bit late with its focus and dedication to tablets. 

Kircos told the Times that it anticipates netbook shipments to be "north of 100 million", but the company is still trying to figure out what the potential for tablets is.

  • verbalizer
    IDK, there motherboards are crap in desktop units so what's going to make this better.
    Yes, Intel processors i5 and i7 and soon SB are quality stuff but there motherboards are crap...
  • dogman_1234
    Intel, like Google, is overgrown. I prefer them to stay in the hardcore hardware, like the CPU. Once a humble beginning, now a cash cow waiting to consume the market.
  • jsc
    malmentalIDK, there motherboards are crap in desktop units ...Disagree. They are mostly good, solid, stable designs without a lot of the frills in the BIOS (overclocking) that many of us here want.

    The vast majority of computer users just wants something that works. They don't want to mess with memory timing or clock skew settings.
  • dEAne
    Either Netbook or Tablet intel is never too late it just they need to better plan their marketing strategy.
  • kronos_cornelius
    The problem Intel faces is not from tablets, but from smartphones. The ARM spec is getting lots of attention, and it is only a matter of time before it arrives into a notebook or desktop. Intel was able to overtake the computer market starting with the humble desktop, and build from there to be in servers and super computers. Now the story can happen again, and Intel is aware of that.

    More technically, Intel has to be honest with itself and drop old tech from its chips. Hyperthreading, branching and other trick built for single core chips are obsolete (IMO) in the era of multi-core computing. And it is hard to drop tech after putting billions in R&D. ARM, and Nvidia"s GPU architecture look streamlined, straightforward, and easier to scale.
  • Tamz_msc
    malmentalIDK, there motherboards are crap in desktop units so what's going to make this better. Yes, Intel processors i5 and i7 and soon SB are quality stuff but there motherboards are crap...I am currently typing from a computer with an Intel motherboard that is working perfectly for four years.
  • knowom
    I wish someone would make a bluetooth/wifi multitouch LCD/LED monitorabout 8-12" you can wireless connect to a full fledged PC.

    Like a bluetooth/wifi 8-12" Wacom graphic tablet w/LCD screen basically would be perfect of course it would need to be reasonably priced as well sub $150.