Not only did AMD just launch the Radeon R9 285 graphics card (and with it plenty of vendor iterations), it also announced a very, very interesting promotion. For an unstated period of time, the dual-GPU liquid-cooled Radeon R9 295X2 will sell for prices as low as $999, which is $500 less than the $1,499 MSRP.
An AMD spokesperson told us that the price will start appearing at various e-tailers sometime this week or early next week. The promotion is temporary, although we don't know for how long.
AMD did not mention why it will be offering such heavy discounts on the card, although we do have one theory: Nvidia cut the price of the GTX Titan Z by about a third, but that was only for system builders. Perhaps this is just an effort from AMD's PR team to show that it can do better. After all, this promotion will be available to consumers directly, and it's still around half the cost of the discounted GTX Titan Z, which now goes to OEMs for just under $2000.
Read more about the AMD Radeon R9 295X2 here.