AMD Releases Sub-$100 Graphics Cards

Sunnyvale (CA) - Discrete graphics are advancing deeper into the mainstream segment with AMD's new Radeon HD 3000 series, offering DirectX 10.1 and DisplayPort functionality as well as the ability to handle 1080p high definition video for prices starting at about $50.

The new HD 3400 and HD 3600 extend ATI's recently announced high 55 nm 3800 cards to the lower end and deliver, according to AMD, "unmatched value" to the consumer. That claim is mainly based on the integration of DisplayPort support into the GPU, support for DirectX 10.1 and the promise that the performance of these cards is sufficient to playback high-definition videos in 1920x1080p resolution.

While there isn't anything particularly exciting in this announcement for the enthusiasts, consumers looking to playback HD DVD or Blu-ray may be interested in the cards, which will sell for between $80 and $100 (3600) and $50 and $65 (3400).

In fact, the cheaper 3400 series may be the more interesting choice in this portfolio, as this series will support AMD's hybrid graphics technology - which allows a system to take advantage of the combined performance of an integrated graphics chipset or shut the discrete card down to save power and cut down the noise level by turning off a fan (the 3450 version which only come with passive cooling).

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Wolfgang Gruener
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Wolfgang Gruener is an experienced professional in digital strategy and content, specializing in web strategy, content architecture, user experience, and applying AI in content operations within the insurtech industry. His previous roles include Director, Digital Strategy and Content Experience at American Eagle, Managing Editor at TG Daily, and contributing to publications like Tom's Guide and Tom's Hardware.