Electronic Arts to Sell Crysis-branded PCs

Perhaps taking a page from the console world, massive game publisher Electronic Arts is exploring the possibility of selling machines that are purpose built to run a specific game title, and to run it well.

One of the biggest barriers of PC gaming is the link between the hardware and software. Usually the latest games require recent hardware, but whenever it comes time to upgrade, even savvy users may have a hard time making sense of system requirements.

EA is looking to knock down this barrier by providing the consumer with an instant hardware solution that should get gamers up and running in the easiest possible way yet. According to comments made by EA representatives at Comic-Con, recorded by Chris Remo, the game publisher is planning to market pre-built PCs purpose built for running Crysis Warhead – the follow-up to last year’s graphical showcase shooter.

The systems will likely range from $600 to $800, and will be differentiated by at which level of detail and special effects each will be able to run Crysis Warhead.

Such purpose-built computers will likely be overlooked by those who take the time to build their own machines – like those who frequent Tom’s Hardware – but for the mass market, a seemingly dedicated Crysis machine will hopefully make top-tier PC gaming as simple as it is on today’s consoles.

At $600 to $800, it’s twice as much as a modern games console – but imagine the owner’s delight when he or she discovers that any machine that can run Crysis at a respectable clip will also run every other PC game in history.

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  • giovanni86
    Good luck 2 them on that. I rather build my own machine. Even for around 600 to 800 i doubt crysis will even run at low settings. my 2 cents.
  • 1971Rhino
    I don't like the bloatware garbage that EA uses when you install a game......I can only imagine how much bloatware a PC from EA would have.

    They'd probably sell more if they based one off of Madden it would be huge!
  • emp
    If they can pull this off, I can definitely see it helping PC gaming overall. Streamlining for the masses PC gaming (a la console) while keeping the customizing aspect of PCs for us enthusiasts seems like a big step in the right direction for PC gaming.