GeForce RTX 4090 Retails For Up To $1,999 at Newegg

Asus
(Image credit: Asus)

As part of preparations to start sales of Nvidia's flagship GeForce RTX 4090 (opens in new tab) graphics cards on October 12, U.S. retailers list custom GeForce RTX 4090 24GB graphics boards (opens in new tab) from Nvidia's partners. While some RTX 4090 products cost Nvidia-recommended $1,599, others sell for significantly greater prices.

Newegg, one of the largest retailers in the U.S., currently lists (opens in new tab) 10 GeForce RTX 4090 graphics cards from various Nvidia add-in-board (AIB) partners, including Asus, Gigabyte, and MSI, as noticed by @momomo_us (opens in new tab). We still expect products from Colorful, Inno3D, Palit, PNY, and Zotac to arrive. Yet, the cards from the Big Three vendors demonstrate that custom boards may offer higher out-of-box performance but at a price significantly higher than that recommended by the green GPU developer. So if you want crème-de-la-crème of the best graphics cards (opens in new tab) available, prepare your wallet.

The cheapest GeForce RTX 4090 boards from Nvidia's partners sometimes use the company's reference design and feature GPU clock rates recommended by Nvidia. For example, the Asus TUF Gaming GeForce RTX 4090 (opens in new tab)Gigabyte Windforce GeForce RTX 4090 (opens in new tab), and MSI Gaming GeForce RTX 4090 (opens in new tab) cost $1,599 and come with rather extensive cooling systems with three fans.

(Image credit: Tom's Hardware/Newegg)

The most expensive GeForce RTX 4090 AIB is the Asus ROG Strix GeForce RTX 4090 (opens in new tab), which features factory overclocking and a massive triple-fan cooling system that probably enables decent overclocking potential. Unfortunately, this one will cost $1,999.99. To give owners a better understanding of where the extra money went, Asus ships the ROG Strix GeForce RTX 4090 in a box so big (opens in new tab) that it could fit an arm and a leg. In addition, Asus has its factory overclocked TUF Gaming GeForce RTX 4090 (opens in new tab) for $1,799.99.

Another exciting card that Newegg lists are the MSI Suprim GeForce RTX 4090 (opens in new tab), which is equipped with a hybrid cooling system and comes with an elevated GPU clock. The product costs $1,749.99.

More Nvidia's AIB partners will be ready to ship their GeForce RTX 4090 products by October 12, so stay tuned.

Anton Shilov
Freelance News Writer

Anton Shilov is a Freelance News Writer at Tom’s Hardware US. Over the past couple of decades, he has covered everything from CPUs and GPUs to supercomputers and from modern process technologies and latest fab tools to high-tech industry trends.

  • bigdragon
    Gamers just need to sit tight. The 3090 Ti nearly halved in price at many retailers following the crypto crash and it's on a matter of time before the same happens to the 4090. Sit back, relax, let the scalpers and influencers hoard the first round of availability, and grab the popcorn as retailers and scalpers start fighting each other to dump inventory after the latest cards clog up stockrooms. Don't fall for the FOMO. Don't preorder at these ridiculous prices.

    Also, the size of that A$U$ card.... wow! Either Nvidia designed these things for the mining crowd, or they expect everyone has an eATX case!
    Reply
  • ThatMouse
    Watching these bloggers lose their minds over these graphics cards is really showing how worthless they are. Just stop. They aren't even for sale yet.
    Reply
  • helper800
    Remember when I said I bet the farm Nvidia would sell the 4090 for 1800+ dollars? Yeah, well, the chickens came home to roost... If only pricing were more sensible and there were less 3000 series stock to dump. IMO the prices should be 4080 12gb = 599, 4080 16gb = 749, 4090 = 1399. If Nvidia would just spare a though to their customer relations and take a hit to some profits they would not be as readily pointed to when we all think of monopolistic profiteering at any cost.
    Reply
  • blacknemesist
    I like how Asus is so disconnected that they put $400 dollars extra on their card. It doesn't matter how good it is, $2000 dollars on an inflated card with no user benchmarks is worth nothing.
    Reply
  • helper800
    blacknemesist said:
    I like how Asus is so disconnected that they put $400 dollars extra on their card. It doesn't matter how good it is, $2000 dollars on an inflated card with no user benchmarks is worth nothing.
    They are probably trying to make a profit, but Nvidia sucks all that away and passes the cost on to AIBs customers. I would not doubt Asus's profit is less than 10% on that 2000 dollar card because Nvidia sells them the chip for massive profits. AIB costs are almost always higher at the fault of Nvidia's anti-consumer greed.
    Reply
  • Mandark
    ThatMouse said:
    Watching these bloggers lose their minds over these graphics cards is really showing how worthless they are. Just stop. They aren't even for sale yet.
    Why watch morons in the first place. Waste of time and energy in All respects

    also, if these prices don’t come down, there’s no way that this can continue and Nvidia will end up eating lots of costs

    but I guess if unintelligent users keep paying these prices, then they will do great
    Reply
  • ikernelpro4
    2000€? What has Asus smoked?

    If an AIB sells a card well above MSRP then Nvidia can continue ripping them off. There's no way Asus actually can justify a 400€! increase in price. They just can't.

    It's greed. Their management still thinks it's 2021...I loved Asus prodict pre pabdemic, best quality but I genuinely hope this bites them hard.

    Forget the 4000 series, the 3000 stock is not moving well since prices for them barely go down but bit by bit, the prices will fall as nobody in this financial cluster-chaos will pay 800€ for a damn 3070.

    Wake me up when a 3080 Ti costs 600€...
    You know, regular mentally sane pricing.
    Reply
  • Phaaze88
    Don't give people the benefit of the doubt. At least one person is going to do it.

    If you've seen any of those EVGA leaves Nvidia partnership articles, you'd know that AIBs don't make any real profits on cards until the upper end.
    Even then, that extra money went somewhere else, be it the packaging, support arm, the cooler, or the PCB, etc.

    I see the ROG tax is boldly showing off its balls of steel...
    Reply
  • Neilbob
    bigdragon said:
    Gamers just need to sit tight. The 3090 Ti nearly halved in price at many retailers following the crypto crash and it's on a matter of time before the same happens to the 4090. Sit back, relax, let the scalpers and influencers hoard the first round of availability, and grab the popcorn as retailers and scalpers start fighting each other to dump inventory after the latest cards clog up stockrooms. Don't fall for the FOMO. Don't preorder at these ridiculous prices.

    Also, the size of that A$U$ card.... wow! Either Nvidia designed these things for the mining crowd, or they expect everyone has an eATX case!

    I'm all for watching some kind of pricing bloodbath. Unfortunately, there are lots of people who have to have the fastest thing RIGHT NOW!!! Because the previously fastest thing they had before, for some reason I can't quite tell, will no longer cut it.

    These are sure to sell out almost immediately.

    (I hope this is just my cynical side talking, but I bet it's not).
    Reply
  • techrabbit2015
    When are the ATX 3.0 power supplies being released?! Not that you need one for these, but I want one and they are being advertised as for these sort of cards.

    I assume they'll be out right before or day-of the GPU availability... the one exception I know of is Seasonic's design isn't being released until December!
    Reply