Nvidia's GeForce GTX260 Cards Debut Well Above MSRP

Nvidia’s GTX260 cards are hitting retail shelves today and if you are looking to buy one of these cards, don’t expect to get a good deal. At least we have not been able to spot a card at the suggested retail price of $399 today.

The cheapest GTX260 models appear to be EVGA’s cars with retails prices hovering around $435. XFX, PNY and Palit cards are slightly more expensive with an observed price range of $440 to $530. BFG cards are traditionally pricey and the GTX260 is no exception. These cards are currently offered between $575 and $750. At that point, you may want to consider a GTX280 card, which are on the market from about $645.

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  • compy386
    So it's 50% more expensive than a card (HD 4870) that's faster than it.
  • njalterio
    wow....I can't imagine how nvidia expects to make money.
  • dariushro
    ^ from ignorance of masses.