Nvidia's RTX 4060 Ti 16GB Price Drops $50 at Retail, Ahead of AMD Launch
Is a $50 premium for the extra VRAM more acceptable?
US retailers have started to make meaningful discounts to their Nvidia GeForce RTX 4060 Ti 16 GB prices. This morning, we noticed Newegg had slashed the price of two no-frills models: the MSI Ventus 2X GeForce RTX 4060 Ti 16 GB Black OC, and the Asus Dual GeForce RTX 4006 Ti 16 GB Advanced Edition. As of this writing, would-be buyers can snatch up either of these cards for $449.99.
If you aren't that familiar with the Nvidia GeForce RTX 4060 Ti 16 GB, it is worth a look back at our review. We tested a triple-fan Gigabyte sample which we had to source independently as no Nvidia board partner was interested in having their name associated with this release. Such reluctance was wise, as the shiny new RTX 4060 Ti with its doubled memory quota earned poor review scores across tech media.
Our graphics editor welcomed the extra VRAM, but the product lacked appeal due to the currently limited benefits of the extra memory, the 128-bit bus that it is attached to, and the poor overall performance for a $499 price.
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To be fairer to the RTX 4060 Ti 16 GB specifically, many of Nvidia's RTX 40 series launches have attracted criticism due to price. Prices have typically fallen a worthwhile amount a few months after release, thanks to market forces and PC gamers and enthusiasts voting with their wallets. The price cut seen on the RTX 4060 Ti 16 GB has been particularly deep and fast, though. A $50 cut to the $499 launch price has been delivered by a major retailer just 45 days after initial availability (July 18). Initially, we noticed there were even some models priced as high as $569.99.
While an extra $100 for a 16 GB version of the RTX 4060 Ti might have been very hard to swallow, a $50 premium might tempt more buyers with a bit more flexibility in their budget.
|
Key specs |
GeForce RTX 4060 Ti reference |
MSI Ventus 2X OC model |
Asus Dual Advanced model |
|---|---|---|---|
|
GPU CUDA cores |
4,352 |
4,352 |
4,352 |
|
GPU clock |
2,540 MHz |
2,610 MHz |
2,580 MHz |
|
VRAM |
8GB or 16 GB of 18 Gbps GDDR6 |
16 GB of 18 Gbps GDDR6 |
16 GB of 18 Gbps GDDR6 |
|
Cooler |
2 slot |
Twin fan, black |
Dual axial 0dB fans, 2.5 slot |
|
16GB version price |
$499 suggested |
$449.99 |
$449.99 |
Further inspiration for the Nvidia RTX 4060 Ti price cuts likely comes from the impending arrival of AMD's RX 7800 XT and RX 7700 XT graphics cards. AMD has pitched the RX 7700 XT as a convincing RTX 4060 Ti 16 GB beater at an MSRP of $449. What a coincidence, then, that Nvidia's competing card is now selling for the same price.
AMD's new cards will launch early next week, so we don't know for sure how the Radeons will stack up. But this price dip on Nvidia's latest card just before the arrival of a potentially promising alternative is, if nothing else, a reminder of how important competition is in this – and any other – market.
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Mark Tyson is a news editor at Tom's Hardware. He enjoys covering the full breadth of PC tech; from business and semiconductor design to products approaching the edge of reason.
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digitalgriffin It's been said 10,000 times by 10,000 reviewers. This is really a 4050, not a 4060 with its gimped bus and memory.Reply
Prices should have been $300(8GB)->$350 (16GB). That price more than accounts for inflation.
Excluding the Arc 750, all the cards are still a horrid buy. Although, the 7800XT will likely be the best bang for buck value of the middle tier cards.
If early benchmarks of Starfield are any indication, we are in a lot of trouble. It shouldn't take a 7900XT with FSR to get 60FPS @ 1440p -
ohio_buckeye Regarding the 4060ti, the fact they dropped the price 50 bucks before amd launches tells you what you need to know. Whenever was the last time nvidia dropped pricing on current gen cards after all?Reply -
hotaru251 Reply
didnt the 20 series get a price cut in middle end of its life cycle?ohio_buckeye said:Whenever was the last time nvidia dropped pricing on current gen cards after all? -
atomicWAR Reply
Yes they did. I picked up my old MSI 2080Ti Sea Hawk EK $1099 which was three hundred less that MSRP for a bog standard founders editions at launch. So yeah they dropped alot. I got lucky on that price for a card that came with a custom loop water block, oddly it was one of the cheapest cards at the time.hotaru251 said:didnt the 20 series get a price cut in middle end of its life cycle?
But yeah I upvoted him because the last time Nvidia did price cuts I recall, was the last time EVERYONE was outraged at the price increase with the 20 series as they were barely better in raster than previous gen and more expensive. -
NeoMorpheus Reply
Yet the same reviewers will also say "You should still buy because of the amazing lock-in tech DLSS that only works on this brand!".digitalgriffin said:t's been said 10,000 times by 10,000 reviewers. This is really a 4050, not a 4060 with its gimped bus and memory.
And here we are, enjoying a nice monopoly. -
ohio_buckeye But now you can tell them amd fsr 3 will still work on their old nvidia card that nvidia didn’t care enough to support so they could make more sales….Reply