Razer has teamed up with Dolce & Gabbana for a series of D&G-branded peripherals aimed at gamers who value fashion, as well as fashionistas who value advanced technology (via @Razer). For now, the collab includes a D&G-stylized Enki Pro chair, D&G-badged Barracuda headphones, and clothes, but the lineup may well expand over time.
Razer produces high-performance hardware with a distinctive, aggressive aesthetic, mainly aimed towards gamers and esports enthusiasts. The company's offerings range from gaming laptops and peripherals to software solutions, all designed with a focus on innovation and immersive gaming experiences.
As for Dolce & Gabbana, the company specializes in luxurious fashion and accessories products featuring the extravagant Italian design ethos. Dolce & Gabbana's collections often blend modern styles and glamorous historical references.
A collaboration between Razer and Dolce & Gabbana would likely result in a fusion of high-tech functionality and luxurious design in gaming products or tech accessories. Both companies — Razer and Dolce & Gabbana — appeal to those seeking high-performance, bold, elegant, and meticulously crafted accessories, so the collaboration makes a lot of sense for certain audiences.
One could expect gaming peripherals and accessories that boast cutting-edge performance and technology integrated with the glamorous aesthetics of Dolce & Gabbana's design. For now, the companies only offer a gaming chair, headphones, and some eSports clothes.
There is a major catch with regard to this collaboration, though. The two companies are initially only collaborating on D&G-badged products. However, there is a difference between D&G and Dolce & Gabbana branded products. Dolce & Gabbana is the mainline, luxury brand known for its lavish and sophisticated designs in clothing and accessories. D&G, also known as D&G Dolce & Gabbana, was a diffusion line that offered more casual and cheaper products aimed at a younger audience. Meanwhile, it is worth noting that the D&G line was discontinued in 2012, and since then, the company has focused on its main Dolce & Gabbana brand. Essentially, therefore, Razer has helped resurrect the cheaper brand that went extinct over a decade ago.
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Anton Shilov is a Freelance News Writer at Tom’s Hardware US. Over the past couple of decades, he has covered everything from CPUs and GPUs to supercomputers and from modern process technologies and latest fab tools to high-tech industry trends.
For the super rich gamer who isn't into RGB, that should be about...10 people.Reply
just imagining the price of that chair considering even the nromal version is overpriced and with another brand its gonna be double overpriced.Reply
How does Razer justify the R&D costs when the market for these two types of people are so small?Reply
Pretty sure some random company makes it and the brands just licensed they're labels.Kamen Rider Blade said:How does Razer justify the R&D costs when the market for these two types of people are so small?
I feel sorry for that company razor is not known for quality anymore I've gone through four mice and six keyboards ordering them online they have a severe quality control issue and they've had that issue for a long timeAdmin said:Razer and Dolce & Gabbana wed technology and fashion.
Razer Teams Up with Dolce & Gabbana for Fancy Hardware : Read more
hold on... did you click the link in articleAlvar Miles Udell said:For the super rich gamer who isn't into RGB,
Experience gaming in a whole new light with the world’s first Razer Chroma™ RGB gaming chair. Celebrated by gamers all around the world, Razer’s highly raved Chroma lighting system makes its long-awaited debut on the Enki Pro, elevating your setup to dazzling new heights.
No way they not going to cover it in rgb. I can't find anything about headset but I wouldn't be surprised to find its got RGB too.
Its so.... razer... OMG, the rgb is too much...
It might be a good chair but they covered it in their typical shiny...
I know I will see this on videos now... why??