Samsung Shows How Super AMOLED is Better

When Samsung showed off its Super AMOLED-phone last month, we were intrigued at what made it a special phone for the South Korean company. The specs were impressive, but the unique feature of a "super" AMOLED is what made it stand out.

Samsung had just released a promotional video that expressed why Super AMOLED is better than the TFT technology that's used in the iPhone or the regular AMOLED in the Google/HTC Nexus One.

Perhaps even more impressive is that Samsung's Super AMOLED is viewable in sunlight – something that current OLED phones can't boast.

Marcus Yam
Marcus Yam served as Tom's Hardware News Director during 2008-2014. He entered tech media in the late 90s and fondly remembers the days when an overclocked Celeron 300A and Voodoo2 SLI comprised a gaming rig with the ultimate street cred.
  • serkol
    Weird, I watched this ad on my LCD... that brighter picture of the Super AMOLED - actually my LCD showed it to me...
  • dragonsqrrl
    I have the Zune HD, and while the screen looks amazing indoors or on a cloudy day, in full sunlight the display suffers. This is apparently typical of OLED displays however.

    I've seen videos of AMOLED displays performing in full sunlight with very few problems. Of course, it isn't as bright as it would be indoors, but it's definitely usable and far better then any other display tech I've seen. As far as I can tell this is as close to 'the perfect display' that we have right now, though OLED technology has to come down drastically in price before we'll start seeing it in desktop/notebook display and televisions.
  • Oldest trick in the book. Crank up the brightness for your product in the "demo" and wash out the colors on the "old" product, call it massive improvement. Repeat for every display generation. The fact that we all watch this demo on the old tech that is supposed to not be able to display all the awesomeness is just extra irony. Way to part the fools from their money i suppose.
  • cryogenic
    Once I saw what the OLED display on my photo camera can do, I got completely hooked by the technology. It's huge difference between OLED displays and even the best LCDs.
  • Luscious
    Hope to see these on some new Windows Phone 7 handsets.

    Makes the HD2 seem even more obsolete.
  • tacoslave
    i saw the video in the article and was amazed at how vibrant and lifelike the colors were and how sharp the picture was then i said to myself "damn my tv is BADAZSZSS!!"
  • how the hell can we really tell how good this display technology is on the same technology it denounces?
    perhaps the only way is to view it yourself and so the utube video is pointless.
  • 0:53

    They didnt even proofread their marketing video.

  • Gin Fushicho
    No sound, anyway, a video never does this stuff justice, I want to see the difference in real life.
  • anamaniac
    OLED's offer us thinner, cheaper (not yet, but the manufacturers claim they should be cheaper to produce), better quality (super OMG amazing contrast ratio anyone?), higher resolution.
    I'm all in, you?