Fish tank PC case sales explode in 2024 — Korean retail data claims tenfold growth for this style of chassis
Fish tank fans outnumbered those who appreciate wood.
Fish tank-style PC cases gained mind share and momentum through 2024, with many new entrants hitting the market. A new report out of Korea helps us quantify the scale of the popularity of these panoramic window pane PC cases among DIYers. Danawa Research notes that sales of fish tank-style PC cases have multiplied 9.85 times since the start of the year. The research firm has dubbed 2024 "the year of the fish tank case."
This style of PC case wasn't invented in 2024 (or even 2023), but it has come back with a vengeance this year. Danawa reckons the spark that ignited the current wave of fish tank popularity came from a handful of firms, including NZXT, releasing desirable new panoramic cases in November last year. Coincidentally, that is when Tom's Hardware reviewed the NZXT H6 Flow RGB, giving it four out of five stars.
Following the late 2023 introduction of these design catalysts, the Korean market heated up with new more cost-effective fish tank style cases from makers like darkFlash, Abco, and DAVEN, notes the research article. Thus three important things happened as we advanced through 2024: average pricing dipped significantly, sales grew quickly, and fish tank cases became the dominant trend of 2024. We might have put money on exotic wood panels becoming the biggest trend in PC cases this year, but perhaps fish tanks were more exciting for younger PC DIYers.
Danawa shared a number of sales charts illustrating fish tank PC case trends in Korea. Looking at the average pricing chart we see this PC case style would have required an outlay of around $125 for much of 2023, but as we crossed into 2024 the average pricing was already in the $70 region. The last recorded data suggests the average selling price of a fish tank PC case in Korea is pretty low, at around $45.
That current average price seems cheap, however, we don't have much data or experience regarding many of the brands this research covers. From the named Abco, darkFlash, DAVEN, 3RSYS, and Zotac, we are only familiar with the latter.
Another interesting observation by Danawa is that the fish tank trend has influenced PC DIYers to build larger PCs. Mid-tower fish tanks are the most popular, with people tending to prefer large towers over mini-towers. Danawa reasons that a larger case provides a better view of your PC's components and makes a cleaner build easier to accomplish.
All this data is very interesting, even if it is Korea-centric. However, Danawa seems to miss an important chart, which would show what percentage of the PC case market as a whole has been taken over by the fish tank trend.
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If readers are interested in the best-selling fish tank cases in the U.S. Amazon's best sellers chart indicates that Corsair's 3500X is the fourth and fifth most popular PC case available (in white and black, respectively) on the popular retail site. Meanwhile, the aforementioned NZXT H6 Flow RGB Mid-Tower holds position 17 in Amazon's rankings.
Mark Tyson is a news editor at Tom's Hardware. He enjoys covering the full breadth of PC tech; from business and semiconductor design to products approaching the edge of reason.
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punkncat Lian Li introduced this style of case in 2018 in the O11 Dynamic series which has been highly copied since then.Reply -
Exploding PSU I didn't know there's a name for that kind of cases...Reply
I have some experience with Darkflash cases (not the aquarium model) and fans. They're quite decent. Albeit that doesn't mean much coming from me considering my so-so standards.. -
Eximo Nice to have some numbers behind it, but just looking at the completed builds in pcpartpicker is enough to know this is happening.Reply
At time of writing, 7 arguably 8 of the most recent 20 entries are aquarium style chassis. -
Kamen Rider Blade I really don't care for Fish Tank style cases.Reply
I miss "Old School" Lian Li cases where it was "Pure Aluminium".
I know that style isn't popular for cost reasons, but they still are my favorite types.
I'm not fond of giant window into showing off PC Hardware, that just seems superficial to me.
If you really want to decorate your PC case, you can always get a dbrand style case sticker and just cover the case in a simple printed wrap with the pattern or image of your choice.
Otherwise, simple case with proper ventillation & expandibility + Sound Dampening is my preference. -
Ogotai my case, is on the floor under my desk. i dont care if it looks pretty.. no one is really going to come in just to look at it..Reply
i miss cases with cd drive bays... i still need, smd use them.... -
Kamen Rider Blade
I'm with you on that.Ogotai said:my case, is on the floor under my desk. i dont care if it looks pretty.. no one is really going to come in just to look at it..
i miss cases with cd drive bays... i still need, smd use them.... -
Dr3ams
That's why I bought a Bequiet! Dark Base 900 (standard edtion...no window). Lots of room, very good fans, plenty of ventilation, and effective noise dampening.Kamen Rider Blade said:I really don't care for Fish Tank style cases.
I miss "Old School" Lian Li cases where it was "Pure Aluminium".
I know that style isn't popular for cost reasons, but they still are my favorite types.
I'm not fond of giant window into showing off PC Hardware, that just seems superficial to me.
If you really want to decorate your PC case, you can always get a dbrand style case sticker and just cover the case in a simple printed wrap with the pattern or image of your choice.
Otherwise, simple case with proper ventillation & expandibility + Sound Dampening is my preference. -
Kamen Rider Blade
I still own my old 3x Lian Li Full Towers & a Cube Case.Dr3ams said:That's why I bought a Bequiet! Dark Base 900 (standard edtion...no window). Lots of room, very good fans, plenty of ventilation, and effective noise dampening.
But they aren't "AirFlow Efficient".
They do come with plenty of 5¼" Drive Bays.
But I want a "New Design" that I have in my head that I want to get built and have the masses try it out.
One that is "AirFlow Efficient" & has plenty of DriveBay expansion for Storage BackPlanes that fit in the standard 3½" Drive Bays or 5¼" Drive Bays.
A "Full Tower" main volume designed with 2x 20 cm Intake Fans of > 25 mm thickness (Preferably 35 mm)
Special 16 cm Exhaust Fan situated right above the Rear IO Panel in a "Box Bay Fan Window" that accomadates a 5 cm thick 16cm Exhaust fan.
3x 8 cm fans that are 35 mm thick above the Rear Add-In Card slot area in their own "Box Bay Fan Window".
The Second Chamber with the Component Cages will be on the other side of the main MoBo area with 3x 90° Sideways (Vertical Standing) 3½" Drive Bays aligned side-by-side along with another row for at least 3x 5¼" Drive Bays in a Side-by-Side config.
Think Corsair Carbide Air 540, but with more Drive Bays on the side, sideways oriented and in "Full Tower Config".
Plenty of room to work on your components and to add LOTs of Storage BackPlanes of your choice.