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Asus Conference Notebook Stolen Before Show

By - Source: Tom's Hardware US | B 12 comments

Thieves somehow stole an upcoming Asus notebook slated to be used in a launch press conference.

You know your product must be a hot item if it's stolen before ever hitting store shelves. Asus discovered the hard way just days before a press conference for the launch of the NX90 Bang & Olufsen ICEpower high-end laptop. Apparently the device was seated in an Asus display case inside a 5-star hotel in Romania when it was stolen right on camera.

The details surrounding the theft are minimal, however surveillance video caught one woman and two men quickly heading through the hotel with the laptop at hand. The man seen in the forefront of the trio (with the second man and woman trailing behind) is actually carrying the device under something that resembles a hotel towel.

First appearing at CES 2010, the Asus NX90 Bang & Olufsen ICEpower notebook features a stylish, elegant look and feel--designed by B&O Chief Designer David Lewis--sporting a polished aluminum exterior and palm rest. Other specs include B&O audio quality speakers (with ICE power technology) mounted outside the frame, dual touchpads, a 18.4-inch Full HD LED backlit display, a slot loading Blu-ray/DVD combo drive, Nvidia GeForce GT 334M graphics, the Intel Core i7-720QM processor, dual hard drive support, and more.

With that said, the thieves certainly had good taste. The device was last seen Wednesday on the hotel's security cameras, and so far there's no word if the local officials have located the thieves and retrieved the laptop. Asus was said to have declined making comments on the theft.

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  • 1 Hide
    chickenhoagie , August 12, 2010 11:25 PM
    interesting notebook..never have i seen the upper lid bigger than the lower lid..looks pretty sharp none-of-the-less.
  • -1 Hide
    Anonymous , August 12, 2010 11:29 PM
    Just out of curiosity, but what's so good about getting a dx10 graphics card? Isn't that slightly outdated?
  • 5 Hide
    cookoy , August 12, 2010 11:41 PM
    Now they got something interesting to talk about during the conference.
  • Display all 12 comments.
  • 4 Hide
    zachary k , August 12, 2010 11:42 PM
    obviously a kensington lock is not a feature.
  • 1 Hide
    thaisport , August 13, 2010 12:18 AM
    At least the lid looks nice, better the cheap plastic standard we're used to...
  • 0 Hide
    dEAne , August 13, 2010 2:31 AM
    hot or not stealing is not a good idea.
  • -5 Hide
    mindspring , August 13, 2010 3:30 AM
    Does it play Crysis?
  • 1 Hide
    YardstickWHACK , August 13, 2010 5:19 AM
    For a 5-star hotel. That sure is a crappy surveillance image. They should invest in some multi-megapixel IP cameras. I work for a surveillance manufacturer, and even the little mom and pop stores are buying those things.
  • -2 Hide
    damasvara , August 13, 2010 6:54 AM
    mindspringDoes it play Crysis?

    Maybe It does if you're holding it right... lol
  • 3 Hide
    Anonymous , August 13, 2010 9:12 AM
    damasvaraMaybe It does if you're holding it right... lol

    plz stop with that crappy joke.
  • -1 Hide
    irh_1974 , August 13, 2010 9:49 AM
    rotsaeplz stop with that crappy joke.

    What're you Steve Jobs or something?
  • 1 Hide
    Anonymous , August 16, 2010 8:22 AM
    ASUS to more laptops for you until we get this one back! And also this is the last conference we have in your country!