EKWB has announced that it is expanding its selection of backplates for graphics cards. The water blocks will still be the same, though the manufacturer will now offer select backplates in different colors.
The color options are present for the Nvidia GeForce GTX 770, 780, 780 Ti, Titan, and Titan Black, as well as the AMD Radeon R9 290 and R9 290X graphics cards. Of course, these backplates only fit on reference solutions. When installed on cards with 6 GB of memory, such as the GTX Titan or GTX Titan Black, as well as a small number of GTX 780 cards, the backplates will cool the memory mounted on the rear of the card.
The colors that will be available include gold, red, and blue, with all of them priced at $43.56. The gold units are already available through EKWB's webshop. Look for the EK-FC GTX Ti Backplate [red, blue, gold] or the EK-FC R9-290X Backplate [red, blue, gold] if you're interested.