Nvidia RTX 4070 Drops Below Launch Prices in Europe as Demand Falters

MSI GeForce RTX 4070 Gaming Trio
(Image credit: MSI)

Computerbase reports that Nvidia's new GeForce RTX 4070 has already been discounted below €600 in Germany, just two weeks after the RTX 4070 launch date. The new discount represents a €60 drop over the 4070's German launch price of €659 and is reportedly a result of low consumer demand for Nvidia's new mid-range GPU.

This news supports other claims that Nvidia's RTX 4070 is not selling as well as Nvidia probably expected. Igor's lab made an article (which we covered here) claiming that the supply issues are so bad that Nvidia is halting RTX 4070 production for two weeks to equalize supply and demand. (That's instead of reducing prices, incidentally.)

That's not too surprising, as overall reception for the RTX 4070 has been mixed, with its sky-high "mid-range" price of $600 putting a sour taste in many people's mouths. We can also attest to the poor customer reception on launch day, where effectively none models were going out of stock, save for just two or three variants including the Asus Dual series and Founders Edition model. This is a far cry from previous launches, where stock usually runs dry during launch day for all models, and often all of the cards are sold out within hours.

The model discounted to €599 is a Gainward GeForce RTX 4070 Ghost being sold from German retailer Alternate. But this isn't the only model that is selling below the €659 launch price. Many other baseline models are being sold at €625–€645, including Palit's Dual OC, Gigabyte's Windforce OC, and Inno3D's Twin X2 to name a few.

RTX 4070 Discounts in Germany

(Image credit: ComputerBase)

Unfortunately, we're not seeing the same discounts here in the United States, save for several factory overclocked models dropping from around $620 to $600. Nothing has dropped below the 4070's $600 MSRP yet, but that might change if these issues get more serious. Nvidia is rumored to be busy readying the launch of the RTX 4060 Ti at Computex later next month, and AMD is reportedly prepping the RX 7600 as its next RDNA 3 GPU.

If a price discount is going to happen, it will probably happen around the time those cards launch. Or it may not happen at all, at least not officially. Nvidia typically doesn't cut prices so soon after launch, but it might end up offering its partners other incentives that help to reduce retail prices in order to move product.

You can see how the card fared in our GPU benchmarks hierarchy, where it basically tied the RTX 3080. It has some new features as well, like DLSS 3 support, and it's a very power efficient card. Still, many people seem to be waiting for true mainstream cards priced in the $400 range to arrive and are refusing to be enticed by modest performance improvements and price cuts.

Aaron Klotz
Contributing Writer

Aaron Klotz is a contributing writer for Tom’s Hardware, covering news related to computer hardware such as CPUs, and graphics cards.

  • atomicWAR
    What people don't want to get over charged for a historically under performing card. Hardly a surprise at this point. Nvidia needs to just perma drop the price by 50-100 dollars.
    Reply
  • kal326
    Wow it's almost like in a competitive non supply constrained market consumers saw straight through Nvidia's skewed market segments where the 4070Ti should have really been a 4070, and the 4070 a 4060. Then priced accordingly.

    If you look at the percentage drop in cuda cores from a 4090 to a 4070, it lines up almost perfectly with the drop from a 3090 to a 3060. Both non Ti. It's almost like Nvidia tried to take a product and move it up a marketing tier to try to maintain an unsustainable market price...
    Reply
  • KyaraM
    So can we assume that nobody wants the 7900XT and 7900XTX, either, then? They have been bekow MSRP for months now after all! Yet there it is a "real deal". Curious^^
    Reply
  • atomicWAR
    kal326 said:
    Wow it's almost like in a competitive non supply constrained market consumers saw straight through Nvidia's skewed market segments where the 4070Ti should have really been a 4070, and the 4070 a 4060. Then priced accordingly.

    If you look at the percentage drop in cuda cores from a 4090 to a 4070, it lines up almost perfectly with the drop from a 3090 to a 3060. Both non Ti. It's almost like Nvidia tried to take a product and move it up a marketing tier to try to maintain an unsustainable market price...
    Nailed it. And the 4080 16GB should cost 899 (original 4080 12GB price), the 4080 Ti (assuming it launches) should cost the 4080 16GB at 1199 and left thew 4090 as is. Had Nvidia done this, the 4000 series would have been one of the best launches in recent history if not since the 8800 GTX, heck maybe even ever...instead they got a at best 'meh' and at the worst 'outrage'. Dumb move if you ask me..
    Reply
  • atomicWAR
    KyaraM said:
    So can we assume that nobody wants the 7900XT and 7900XTX, either, then? They have been bekow MSRP for months now after all! Yet there it is a "real deal". Curious^^
    They have to be getting more attractive at this point I would think...AMD is a tough sale for some though (GPU wise). Personally I haven't been a fan of their drivers not to say Nvidia are nailing them either, just doing a hair better for the most part IMO. Regardless AMD does lack some features but they aren't a bad deal. I wish more users bought their cards. Had they had a 4090 competitor, I might of. Nvidia hasn't exactly been rosy to it
    costumers, as of late and I would have loved to give my cash to someone else as a 4K144hz gamer...
    Reply
  • SunMaster
    KyaraM said:
    So can we assume that nobody wants the 7900XT and 7900XTX, either, then? They have been bekow MSRP for months now after all! Yet there it is a "real deal". Curious^^
    Perhaps the difference is they didn fall below msrp days after release. The xtx kept being sold out for a long time. whereas the xt shared fate with the 4080.
    Reply
  • Vorador2
    Nature is healing.

    Hopefully, prices will keep falling.
    Reply
  • Lucky_SLS
    Just need intel to release a serious underdog and make both AMD and Nvidia sweat a bit.

    They are doing a good job with the Arc Alchemist driver updates and performance boost.
    Reply
  • Endymio
    atomicWAR said:
    Nailed it. And the 4080 16GB should cost 899..Had Nvidia done this, the 4000 series would have been one of the best launches in recent history
    Best launches for you, perhaps. But NVidia's net margins in Q3 last year were only 11% -- and that includes the much more profitable data center division. The price point you suggest would have meant NVidia was selling product at a loss -- which is not why any company does business.

    Q4 was substantially better, and now that TSMC has amortized some of the astronomical cost of its 4/5 nm nodes and is seeing much lower fab demand, I'm sure the result will be meaningful reductions in these board's MSRPs.
    Reply
  • excusemybelly
    Evga got out just in time.
    Reply