Following the release of Cooler Master's Seidon series of water coolers, many commentators noted the similarities between it and Asetek's own range of cooling systems. Asetek evidently felt that the similarities were a tad too uncanny and has filed suit against Cooler Master. Specifically the suit (Civil Action No. 3:13-cv-00457-JSC) alleges that Cooler Master violated patent numbers 8,240,362 and 8,245,764 (pictured below) and is seeking the following through a trial by jury:
- Cease & desist on production and sale of the Cooler Master Seidon 120M, 120XL and 240M
- Actual damages pursuant to 35 U.S.C. 284
- Treble damages due to Cooler Master's "willful copyright infringement"
- Payment of Asestek's costs and attorney fees
Aside from the case's clear financial implications, a verdict for Asestek could solidify their dominance of the liquid cooling market which would in turn reduce the market's competitiveness and overall consumer choice. Judging by Asetek's similar lawsuit against CoolIT, it seems probable that the companies could resolve this dispute through a patent licensing agreement.