Razer to Honour Unauthorized 90-Percent Off Code in UK

Gaming peripheral maker Razer has said it will honour a UK coupon code that was accidentally published by a third-party. The company explained in an emailed statement that an unauthorized 90 percent-off discount code for Razer purchases online was made available by a third party.

Razer's CEO said that the coupon code was not authorized or approved by Razer. It was apparently generated by a third party to test the company's shopping cart and left in Razer's system unbeknownst to the gaming peripheral maker. Despite the fact that Razer doesn't have to honour it, CEO Min-Liang Tan has said his company will fulfill orders placed using the coupon.

"While we have the option of cancelling the orders legally, we’ve always had a customer comes first policy at Razer and in respect of this incident, we have decided to honour the orders that were placed using the unauthorized code by Razer fans buying single products for their own use," Tan said in a statement. However, the move will come at a cost for Razer.

"Unfortunately, as the products are being sold well below their cost, it will likely cost us an insane amount of losses to make good on the orders which will really really hurt us as we’re still a small company  - that much said, we want to do right by the community," he said.

Tan added that for orders in the multiples of units for a single product, the company will give each customer an opportunity to purchase one unit at the reduced, 90-percent off rate. However, it will not be offering the reduced rate for multiple orders of the same product.

"Our focus is on doing the right thing for our fans, the gamers and the community, not for resellers or users to profit from this. That’s not gaming, that’s not our deal."

  • howee
  • kensingtron
    Good Guy Razor ^_^
  • lunyone
    Well chalk this up for advertising $. You can't buy this kind of advertising, so this will be written off, I'm sure. Consumer wins though!
  • hunshiki
    Razer, this is just silly. It's not cool, it's stupid.
  • slomo4sho
    Well done, I am sure the publicity gained by this gesture will offset the losses.
  • unksol
    The ONLY reason they would do this is f they had a very small amount of orders. In the UK. That no one heard of. And they could make a national statement with it...

    And I AM NOT impressed. you don't get 90% off at going out of business sales. No one would believe that... But they choose to hurt the company. And customers while actually paid. And have warranties

    Holy h*** this new forum comment thing is horrid
  • southernshark
    Good for Razor. I like a company that puts customers first.
  • g00fysmiley
    I liek razer and their products been usign their mouses for a long time. only ever experience with their company on a warrenty issue they cross shipped a replacment naga mouse and they did it on 2 day shippping, not many companies would do that and it will be remembered next time i go to get a mouse (thogh my naga will probably be my gaming mouse for another few years until i see something that i want to upgrade to by them
  • spectrablue
    Risking long term viability hurts all former and future Razor customers. They shouldn't have honored it.. everyone knows if its too good to be true it likely is... these folks were knowingly ripping of Razor ...they aren't customers they are hackers. They should have been offered a more reasonable discount coupon code say 20% on any 1 item with 30 day expiration... honoring a 90% code is hubris.
  • 4745454b
    Wanna know why EA stays on top of the worst companies lists? They don't do anything like this. At all. Period. Yes this is going to cost them. But people will respect and like them for this. And we buy not only what we like, but who we like.