AMD's Advantage Comes to Desktops, With New Perf-Boosting Features

AMD Advantage for Desktops and Laptops
(Image credit: AMD)

Last week, AMD firehosed a bunch of press with details on its upcoming RDNA 3 architecture, Radeon RX 7900 series graphics cards, and FidelityFX Super Resolution and ISV relations. AMD's Frank Azor also spent some time talking about new additions to Radeon Software and the AMD Advantage platform benefits, for companies willing to partner with AMD to create all-AMD desktops. We'll start with that last bit, as it seems the most interesting.

AMD has been working with OEMs for a couple of years now with its AMD Advantage laptops. The idea is pretty straightforward: Any laptop that uses a Ryzen CPU (5000-series or later) and a Radeon RX 6000-series graphics card (RDNA 2) can potentially become an AMD Advantage system. Now with Zen 4 (Ryzen 7000-series) and RDNA 3 (Radeon 7000-series), AMD will extend the program to desktops. We'll focus on the desktop side, as that's what's new.

(Image credit: AMD)
Jarred Walton
Senior Editor

Jarred Walton is a senior editor at Tom's Hardware focusing on everything GPU. He has been working as a tech journalist since 2004, writing for AnandTech, Maximum PC, and PC Gamer. From the first S3 Virge '3D decelerators' to today's GPUs, Jarred keeps up with all the latest graphics trends and is the one to ask about game performance.

  • -Fran-
    There's a lot of marketing lingo in those slides that annoys me. Particularly how they still push "SAM" as being an AMD exclusive thing when it's just ReBAR with AMD's branding. If nVidia doesn't benefit as much, it's because they use a different approach to their memory management and not because AMD has "special sauce" or some stupid reason like that, which is heavily implied.

    As a general rule, I hate it when companies start closing their ecosystems and I didn't read anything in here that makes me think Intel or nVidia are welcome to these same advantages via SI's with AMD hardware. Just because Intel and nVidia do this already, doesn't mean I want AMD doing it as well.

    I hope I'm just reading too much into this and it's nothing other than just putting stricter building guidelines for all-AMD systems like in Laptops (which has been good, I'd say?) and not the "tip" of something bigger trying to be pushed behind our backs.

    Regards.
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