Netbook Sales Growth Outpaces Full Notebooks

Are netbooks just a fad? Not according to the latest sales figure breakdowns from DisplaySearch. In fact, it netbook growth nearly doubled that of notebooks.

In Q2 2009, the total notebook PC market (both netbooks and full sized laptops) posted strong sales past the 38 million mark. The netbook market was particularly strong, growing 40 percent over the previous quarter, nearly doubling the still-impressive 22 percent growth rate of notebooks.

Netbooks were notably more popular than notebooks in Latin America and Greater China, likely thanks to lower prices making them more affordable to these emerging markets. DisplaySearch also figured that these regions have more first-time PC buyers, making them less demanding of the expanded feature set available on a larger mainstream notebook PC.

DisplaySearch also noted that Asus has been steadily losing share because competitors such as Acer, HP, Dell, Lenovo and Toshiba have become increasingly aggressive in the netbook segment.

"Mini-note PC screen sizes have increased steadily, from 7.0" to 8.9” and then to 10.2". Some panel makers and brands are promoting 11.6" mini-note displays, leading to an overlap with ultraportable notebooks. However, the higher prices of these larger netbooks diminish their cost advantage. In addition to many other key players in the supply chain, Microsoft indicated it is their desire to increase the ASP of mini-notes. A significant increase to the ASP of mini-notes may deter consumers that are predominantly using mini-notes as secondary PCs," said John F. Jacobs, Director of Notebook Market Research.

Marcus Yam
Marcus Yam served as Tom's Hardware News Director during 2008-2014. He entered tech media in the late 90s and fondly remembers the days when an overclocked Celeron 300A and Voodoo2 SLI comprised a gaming rig with the ultimate street cred.
  • gekko668
    It doesn't matter that the netbooks sell more then notebook. I'll buy the notebook over the netbook any day.
  • chaohsiangchen
    In most part of the planet, a netbook is what people can afford, and people need computers. If people can afford a full laptop, they will buy a full laptop. Some other people have needs for ultra mobile computers, and, as far as I know, most don't satisfy with netbooks and end up purchasing $2000 ultra portables.
  • r3t4rd
    I suppose it makes sense. Most people (not talking about us tech heads) like to keep in touch with the internet where ever they roam to especially with Wi-Fi hot spots popping up all over the place nowadays.

    I'd prefer a 15" - 17" Notebook but that is me because I want the power to game a little (not play "Cry"sis, more like Starcraft to Half Life games and maybe a few newer ones) and do some more CPU intensive task than surfing the web and typing up documents.

    I am looking into purchasing a netbook for traveling purposes and business trips.
  • slapdashzero
    In other news, people like cheap stuff.
  • dark_lord69
    It just proves that people like that it cheap and small. Not knowing how week and low power these netbooks are. These people think these will last years... ya right.. Not with that lame cpu and almost no memory. Spend a couple hundred more and get a cheap full size laptop.
  • doomtomb
    I think due to advertising, people are still under the wrong impression that these little netbooks will do everything a notebook can.
  • captaincharisma
    just goes to show most people who want a portable computer only uses it for e-mail and internet and light multimedia like music. and now they don't have to spend 500+ bucks to have that

    for me i am intrested in the netbooks cause i would still mainly use my desktop pc but i would need to spend some time using it to see if i can put up with the small screen
  • Honis
    I think this goes to show how idiotic parents buying back to school items can be. Once people get burned when they want to do real computing, or see that there smarter friends are zipping around faster, we'll see a huge decline.

    "Oh I can buy Jimmy a Netbook and an iPod for the price of that Laptop!"
  • TunaSoda
    People just love watered down cheap stuff, I mean look at the compressed audio player craze...
  • Caffeinecarl
    I don't care how portable it is, if it gets beat by a decade old desktop then it's probably not worth me owning one. Heck, I think when it really comes down to it, a netbook is no better than an iphone, G1, Blackberry Storm or other comparable smartphone.

    If you need a tiny computer, why not take that same $300 and pick up a good used 13" laptop and get a lot more power?