GPU Manufacturers Slash GeForce RTX 4070 Price to $549

GeForce RTX 4070
(Image credit: Nvidia)

AMD's Radeon RX 7800 XT may not be radically better than its predecessor in terms of performance, but it is enough to challenge Nvidia's GeForce RTX 4070, which is perhaps why some graphics card manufacturers and retailers are cutting prices of custom GeForce RTX 4070 models by $50 in the U.S.

Currently, Amazon.com, BestBuy, B&H Photo Video, and Newegg have GeForce RTX 4070 graphics cards available for $549 from Asus, Gigabyte, and Zotac. The list includes several models:

Nvidia's GeForce RTX 4070 carries an MSRP of $599, but AMD's Radeon RX 7800 XT is priced at $499. Despite being priced lower, AMD's offering sometimes outperforms its more expensive rival in many games that depend on rasterization, with performance that's close to the competitor in some ray tracing-supporting games as well. This certainly increases the value of AMD's product, earning it a spot on our list of the best graphics cards.

We suspect that's why at least three GPU manufacturers are partnering with select retailers to offer certain GeForce RTX 4070 models with a $50 discount. However, it's unknown whether this is a short-term campaign or if other manufacturers and retailers will join it and keep the base price at $549 for the long-term.

Regardless, it doesn't look like Nvidia is quietly reducing the recommended price of its GeForce RTX 4070 graphics cards. The official MSRP remains at $599, just as the RTX 4060 Ti sits at $399 with the 4060 Ti 16GB model at $499. Now that AMD's Navi 32 GPUs have arrived, you can now find all three of those RTX cards for less than their respective MSRPs.

Anton Shilov
Contributing Writer

Anton Shilov is a contributing writer at Tom’s Hardware. Over the past couple of decades, he has covered everything from CPUs and GPUs to supercomputers and from modern process technologies and latest fab tools to high-tech industry trends.

  • cknobman
    Still wouldnt buy one because its still overpriced.
    Reply
  • gg83
    cknobman said:
    Still wouldnt buy one because its still overpriced.
    Maybe if they slapped another 4gb of rams?
    Reply
  • PEnns
    "In response to AMD's Radeon RX 7800 XT?"
    Why else would they do that!!
    Reply
  • Aleksey Green
    If the media were responsible for their news...
    in our region, 4070 costs $ 750...
    Reply
  • Math Geek
    Aleksey Green said:
    If the media were responsible for their news...
    in our region, 4070 costs $ 750...

    i know right. any article talking about price should include the price for every country in the world by retailer so no one feels left out!!

    i mean how hard can it be to just include EVERYTHING!!!
    Reply
  • Lucky_SLS
    If the 4060ti was a popular card, the 7700XT would have been 400 USD. And it should have been 400 USD.
    Reply
  • DSzymborski
    Aleksey Green said:
    If the media were responsible for their news...
    in our region, 4070 costs $ 750...

    It literally says "in the US" in the first paragraph.
    Reply
  • kyzarvs
    Not sure how a 8.andaliddlebit % off is SLASHED, but okay...

    Took a punt on my first AMD card for over a decade a fortnight ago - a 6700xt for my daughters machine so she can run BG3 (previous was a 1060 6GB, so well due). Good price, great speed for 1080p and very quiet. Never thought I'd say this as 20-year+ team green (my first proper GPU was a Geforce 2 GTS in about 2001), I'm pretty sure my upgrade from my current 1080ti will be AMD.
    Reply
  • I feel like it's too little too late for a mostly unimpressive series of GPUs. Nvidia has to do a better job next time.
    Reply
  • BX4096
    cknobman said:
    Still wouldnt buy one because its still overpriced.
    Considering my largely negative experience with 4070 TI, I simply can't imagine buying a 12GB RAM card anymore, let along one in this price range. 12GB may have been enough a couple of years ago, but now I get out-of-VRAM errors left and right, to my great annoyance. Not just professional applications like video editors, Photoshop, and so on. Even some games crash and complain about it when you set the texture quality too high. And that's 4070 TI, so I can only imagine what 4070 owners go through.

    If you plan to do something besides gaming and your resolution is closer to 4K than it is to 1080p, I'd either go with AMD (unless you need CUDA) or wait for another generation to kick in. The current generation is simply not worth it. Not at these prices at least.
    Reply