AMD's Radeon RX 7800 XT may not be radically better than its predecessor in terms of performance, but it is enough to challenge Nvidia's GeForce RTX 4070, which is perhaps why some graphics card manufacturers and retailers are cutting prices of custom GeForce RTX 4070 models by $50 in the U.S.
Currently, Amazon.com, BestBuy, B&H Photo Video, and Newegg have GeForce RTX 4070 graphics cards available for $549 from Asus, Gigabyte, and Zotac. The list includes several models:
- Asus GeForce RTX 4070 Dual at B&H Photo Video.
- Gigabyte GeForce RTX 4070 WindForce OC at Amazon, Best Buy, B&H Photo Video, and Newegg.
- Zotac Gaming GeForce RTX 4070 Twin Edge OC Spider-Man: Across The Spider-Verse at Amazon, and Newegg.
Nvidia's GeForce RTX 4070 carries an MSRP of $599, but AMD's Radeon RX 7800 XT is priced at $499. Despite being priced lower, AMD's offering sometimes outperforms its more expensive rival in many games that depend on rasterization, with performance that's close to the competitor in some ray tracing-supporting games as well. This certainly increases the value of AMD's product, earning it a spot on our list of the best graphics cards.
We suspect that's why at least three GPU manufacturers are partnering with select retailers to offer certain GeForce RTX 4070 models with a $50 discount. However, it's unknown whether this is a short-term campaign or if other manufacturers and retailers will join it and keep the base price at $549 for the long-term.
Regardless, it doesn't look like Nvidia is quietly reducing the recommended price of its GeForce RTX 4070 graphics cards. The official MSRP remains at $599, just as the RTX 4060 Ti sits at $399 with the 4060 Ti 16GB model at $499. Now that AMD's Navi 32 GPUs have arrived, you can now find all three of those RTX cards for less than their respective MSRPs.
