Intel Retiring Centrino Brand From Notebooks

The Centrino brand is one that we’ve come to know since the launch of Intel’s Pentium M. While Centrino isn’t a chipset or processor on its own, it’s a brand used by Intel to help consumers identify a set of technologies for notebooks.

With the introduction of the new Core i3, i5 and i7 lines, it seems that Intel didn’t want to contend with putting yet another shiny sticker on notebooks and will be retiring the Centrino brand next year.

Originally, the Centrino brand designated notebooks that featured a specific processor, chipset and wireless capability. Intel realizes that the Centrino brand still has some value with its ties to wireless and mobile technologies, and eventually use the Centrino label on other technologies.

Intel corporate communications manager Bill Calder wrote in a blog post, “With this focus on Intel Core, the Centrino processor technology brand will be retired for PCs beginning next year. However, Centrino has tremendous equity as a wireless technology, so we will transition the name to our Wi-Fi and WiMAX products beginning in 2010.”

Marcus Yam
Marcus Yam served as Tom's Hardware News Director during 2008-2014. He entered tech media in the late 90s and fondly remembers the days when an overclocked Celeron 300A and Voodoo2 SLI comprised a gaming rig with the ultimate street cred.
  • Ciuy
  • apache_lives
    begone the days of people thinking centrino is a processor
  • computabug
    join the graveyard of viiv and live!
  • DjEaZy
    ... at last!!!
  • DjEaZy
    ... at last!!!
  • aspireonelover
    Oh well, it's time for a new name anyways, they had the "Centrino" name since 2003!
  • nottheking
    apache_lives is right. It was incredibly irksome that everyone from users, to even vendors and the media referring to "Centrino processors." It was so infuriating that in all these years, they could never get it RIGHT in understanding what the heck Centrino was... Which also makes me wonder just what sort of branding value the name has. I can only imagine all the confusion over Intel naming a wireless adapter "Centrino," and people thinking it has a powerful CPU in it.
  • Shadow703793
    Ok, you report this and you don't report the Core i5/i3 brand announcement by Intel

    The important take away points are as follows:

    1) The new brand is Intel Core. There will be three derivatives: Core i7, Core i5 and Core i3.

    2) The Core 2 Duo and Core 2 Quad branding will eventually disappear.

    3) Pentium, Celeron and Atom will remain.

    4) Centrino will also go away and Intel's WiFi and WiMAX products will inherit the name starting in 2010.
    You only report on point #4.

  • tuannguyen
    Shadow703793Ok, you report this and you don't report the Core i5/i3 brand announcement by IntelSee: spx?i=3585You only report on point #4.
    Strange. I could have sworn this article:,8094.html
    Was posted earlier in the day. :)

    / Tuan
  • jerreece
    tuannguyenStrange. I could have sworn this article: ,8094.htmlWas posted earlier in the day. / Tuan
    Well in Shadow703793's defense, I don't see that article listed on the Tom's main page either. Guess it only shows under the "News" section if you click the tab at the top.