New Mac Ad Attacks Entire Windows Lineage

By Jane McEntegart
published

Microsoft launched Windows 7 yesterday, and along with it a pretty neat ad for its I'm a PC campaign. However, Apple also released a new commercial yesterday.

Below is Apple's newly released commercial entitled, "Empty Promises." It seems that simply updating its notebook and desktop line in the same week as the Windows 7 launch wasn't enough for Apple, as the company's latest commercial aims to take Microsoft down a peg by reminding customers of days gone by.

Justin Long doesn't even mention Apple once. He just stands there while John Hodgman points out that there have been issues with every single Windows OS, going right back to Windows 2.

Check out the video below and let me know what you think.

Jane McEntegart
128 Comments Comment from the forums
  • joshthor
    i dont like apples marketing campain. sure, all windows os' have had problems. but they are computers. all apple os' have had problems too. windows 7 is solely about polish. its gotten great reviews from everything ive seen, it runs very fast, very smooth and is very pretty.
    Reply
  • I wonder if Apple fans realize what this type of attack makes them look like... cuz Im sure that none of those iterations of Windows ever influenced ANY of apple's design choices... no, none of them....... dicks.
    Reply
  • lightsaber
    Apple is just jealous of Microsoft....everyone knows if it was not for the Ipod Apple would be a non-factor today. All hail Microsoft!!!
    Reply
  • Nik_I
    I love how apple goes and attackes every version of windows ever made, like they've always put out consistently good operating systems. I'm sorry, but OS9 was way behind the times, and was quite buggy. Apple really needs to stop with these sad attempts.
    Reply
  • jj463rd
    Windows 2? I think they mean Windows 286 or Windows 386 (I have both in the retail boxes).Apple is grasping at straws with futility here with Windows 7.
    Reply
  • ssalim
    It never ends!
    Reply
  • wildwell
    Stop taking a company's TV advertisements personally, suckers. Do you guys back Mc Donald's against Carl's Jr. advertising too? I hope the new TV ads by both Microsoft and Apple spur strong sales for both companies as they are both major components in my 401k.
    Reply
  • ssalim
    How are they empty promises if the OS has been used and liked by many users and not just internal testers even before the release?
    Reply
  • tayb
    Okay. I don't care what your preferences are, that was funny.
    Reply
  • fulle
    wildwellStop taking a company's TV advertisements personally, suckers. Do you guys back Mc Donald's against Carl's Jr. advertising too? I hope the new TV ads by both Microsoft and Apple spur strong sales for both companies as they are both major components in my 401k.
    At least Carl's Jr puts on display their actual product in their ads, instead of just spending the entire time bashing the competition.
    Reply