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Matsushita insists Toshiba yield on DVD format

The president of Matsushita said on Thursday it is up to Toshiba to yield its position in talks on a unified format for next-generation DVD technology, making clear that Matsushita and its partner Sony won't budge.

The comments by Kunio Nakamura are the latest sign that negotiations between officials from Toshiba, which backs a new DVD technology called HD-DVD, and Sony and Matsushita, supporters of a rival format known as Blu-ray, have hit a snag.

Read the complete story. (Reuters)