Seasonic x Noctua turn to keychain merch after their successful 1,600W power supply collab

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Customers in China are tempted by Noctua Fan and Seasonic Power Dog keychains.

Seasonic x Noctua keychain trinkets
(Image credit: Seasonic x Noctua)

After the big launch of Seasonic's ultra-quiet 1,600W flagship PSU with Noctua cooling last week, the tech twosome is following up with some less obvious new products. Seasonic's Bilibili (Chinese) social media channel announced a new collaborative venture into the promotional keychain business today. The renowned PC power supply maker teased followers that keychains modeled on a Noctua Fan and Seasonic Power Dog would be available to a few customers to complete various social media tasks.

This week, eager participants will get a chance to grab Noctua keychains by commenting on a Seasonic Prime TX-1600 Noctua Edition post. The post seems pretty popular with PC aficionados and tech trinket collectors, attracting 170 comments at the time of writing. Many offered up jokes about the silence of the fan-based keychain.

The Noctua keychain delivers on the firm's unmistakable branding, with a tiny cute fan hewn from the firm's signature coffee and cream plastics. We wonder if it also works as a fidget spinner. Noctua China said it will also give away these keychains starting next week.

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Seasonic x Noctua keychain trinkets
(Image credit: Seasonic x Noctua )

It is doubtful we will see similar promo trinket giveaways in the West. However, for those of you feeling pangs of Noctua keychain envy right now, we note that the cooling specialist sells eminently pocketable 40mm fans on Amazon, like the Noctua NF-A4x10 FLX Premium Quiet Fan at $13.95. Attaching your keychain hardware to one of the fan's corners would be a cinch. Moreover, it would be a working spare that you always carry around with your keys.

Seasonic's Power Dog is also very cute. We only see this Seasonic branded trinket's front and one side in the official social media posts. Its bulk suggests it might be more than an inert lump of stylized plastic. However, more digging through Chinese social media revealed that the dog doesn't feature any ports (so it's not a charger or power bank), and its tail ends with a plastic PCIe 5.0 connector replica. Seasonic also recently sold a mid-autumn festival Power Dog Lego model as a promotional gift.

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Mark Tyson
Mark Tyson
News Editor

Mark Tyson is a news editor at Tom's Hardware. He enjoys covering the full breadth of PC tech; from business and semiconductor design to products approaching the edge of reason.

2 Comments Comment from the forums
  • Giroro
    Honestly, the dumb brand exploitation has completely turned me off of Noctua. I don't buy them anymore, and I no longer use them as my "I don't feel like doing research, so just buy this brand and you'll probably be fine" recommendation to my dumb friends. It's like recommending Nike shoes to people who want quality. You just don't do it.
    I don't care if their fans are pretty much the same as ever, because they clearly are no longer the company's priority. They think people buy Noctua for their poo-brown color scheme, but we don't. We bought those fans in spite of the bad branding, and we just sort-of dealt with it.
    But nowadays you can pretty easily get fans and air coolers that are similarly (and sometimes noticeably better) performing and just as reliable for less than half the cost. So forget Noctua. I'm not going to pay extra for their logo on a fan that can only be used in places where the fan is hidden.
    I'm done with the brand until they stop messing around and refocus on the only thing they ever used to be good at.
    Reply
  • helper800
    Giroro said:
    Honestly, the dumb brand exploitation has completely turned me off of Noctua. I don't buy them anymore, and I no longer use them as my "I don't feel like doing research, so just buy this brand and you'll probably be fine" recommendation to my dumb friends. It's like recommending Nike shoes to people who want quality. You just don't do it.
    I don't care if their fans are pretty much the same as ever, because they clearly are no longer the company's priority. They think people buy Noctua for their poo-brown color scheme, but we don't. We bought those fans in spite of the bad branding, and we just sort-of dealt with it.
    But nowadays you can pretty easily get fans and air coolers that are similarly (and sometimes noticeably better) performing and just as reliable for less than half the cost. So forget Noctua. I'm not going to pay extra for their logo on a fan that can only be used in places where the fan is hidden.
    I'm done with the brand until they stop messing around and refocus on the only thing they ever used to be good at.
    Physics has largely caught up with fan designs. You literally cannot design better fans than most brands make because they are already min-maxed. What we need for better fans are better materials to maximize the near perfect physical designs of the fans.
    Reply