Hyte rolls back MSRPs on its cases for the first time since tariff announcements — some products return to pre-tariff pricing

Hyte Y70 Touch new water-cooling distro plate
(Image credit: Tom's Hardware)

Popular PC case maker Hyte has some great news for PC builders and enthusiasts. It’s dropping the prices of some of its products, and a few of its models are even going back to pre-tariff pricing. The company announced this on its blog, stating that “the Y40, Y60, Y70, and Y70 Touch Infinite cases will see lower prices starting today.”

The company’s flagship Y70 Touch Infinite gets a $40 reduction, going from $439 to $399, while the Y70, Y60, and Y40 all return to their old prices of $219, $179, and $129, respectively.

When President Trump’s tariffs kicked in earlier this year, the company was forced to halt shipments to its U.S. customers due to import taxes. Hyte stated that it couldn't absorb the massive 145% tariff imposed on Chinese goods, as the company only earns a 5% profit from its sales. The company also said that it cannot move its manufacturing operations into the U.S., as doing so would be prohibitively expensive.

Aside from the higher cost of labor and operations in the USA, a 25% tariff on aluminum would raise Hyte's cost for raw materials, making its cases uncompetitive in the market. Hyte said that it’s considering moving production to Vietnam or Thailand, but doing so will still jack up the price of its products by about 30% to 40%.

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Jowi Morales
Contributing Writer

Jowi Morales is a tech enthusiast with years of experience working in the industry. He’s been writing with several tech publications since 2021, where he’s been interested in tech hardware and consumer electronics.

  • HardwiredWireless
    So many companies are using tariffs as an excuse to price gouge their customers. Hyte was one of these and because of that, I'll never purchase any product that they make or sell.
    Reply