ATi Radeon256 Preview

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Lessons Learned

Aside from the recent release of the Rage Fury MAXX, ATi hasn't really been in touch with the high-end 3D consumer/gamer. Cards produced by it were mainly for the average Joe and didn't appeal to the mainstream 3D fanatic who needs the latest and greatest. Those needs were mainly filled by 3dfx, Matrox and NVIDIA and although ATI continued to do extremely well where it really counts (making money selling tons of cards), it didn't touch the competition in that part of the market. Well things have changed and ATi is full steam ahead on their attempt to produce a leading edge 3D graphics card for the desktop. This was apparent with its first big thrust into this market using the Rage Fury MAXX. From seemingly nowhere they produced a card that nearly reached the performance of the competition. Although the card didn't have on-board T&L, it managed to have extremely good fill-rate and memory performance. Unfortunately, it came up short of the competition's performance and the price was in most people's opinions too high, so it didn't exactly take over the market. The thing to note here is that ATi went from supplying the world with low-priced and average performing video cards, to producing a high performance graphics card and with its first attempt did pretty well. With the introduction of this latest technology, it shows that ATi is paying attention to what the market is asking for and what developers are looking to take advantage of right now and in the near future.

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