How to Get Windows 10 for Free (or Under $30)


Credit: Anton Watman/ShutterstockCredit: Anton Watman/Shutterstock

You can spend thousands of dollars on components when building a PC, but it won’t boot without an operating system (OS). Though Linux is a viable option, most people prefer Windows because it runs all of their favorite software, including the latest games. Fortunately, you can get Windows 10 for free or cheap, if you know where to look.

Getting hold of the Windows installer is as easy as visiting support.microsoft.com. Whether you've paid for it or not, Microsoft allows anyone to download a Windows 10 ISO file and burn it to a DVD, or create installation media on a USB drive for free. Once that's done, you can boot from your installation media and load Windows 10 onto your PC. During the installation process, Microsoft asks for an activation key. You can skip it, but eventually, Windows will start alerting you that your install isn't activated.

There are many ways to get a Windows 10 activation / product key, and they range in price from totally free to $399 (£339, $340 AU) depending on which flavor of Windows 10 you're after. You can of course buy a key from Microsoft online, but there are other websites selling Windows 10 keys for less. There’s also the option of downloading Windows 10 without a key and never activating the OS. But are you missing out on anything important if you don’t activate Windows 10? And does your carefully crafted rig face any risks?

Below we outline the top ways you can get Windows 10, from cheapest to most expensive, and the downsides of each option.


Use an Old KeyDon't Activate WindowsStudent DiscountBuy a Cheap Key From a Third PartyBuy a Key From Microsoft
PriceFreeFreeFree (Windows 10 Education)About $30 (£11, $40 AU)Home: $139 (£119.99 / AU$225)
Pro: $199.99 (£219.99 /AU$339)
Workstation: $309 (£339 / AU$525)
ProsZero cost;
No desktop watermark;
Access to all personalization options;
Microsoft support access
Zero cost
Zero cost;
No desktop watermark;
Access to all personalization options;
Microsoft support access;
Equivalent to Windows 10 Enterprise
No desktop watermark;
Access to all personalization options;
Microsoft support access
No desktop watermark;
Access to all personalization options;
Microsoft support access;
Refunds available;
ConsThere’s a small chance Microsoft will reject activation, and you’ll have to call them
Desktop watermark; 
Personalization options restricted;
Can't use Microsoft support
You have to be currently enrolled in an eligible schoolThere's a small chance your key won't work, and you'll have to deal with support to get it fixed;
Some third parties don't offer refunds

Expensive

Use an Old Key: Free

Nothing’s cheaper than free. If you’re looking for Windows 10 Home, or even Windows 10 Pro, it’s possible to get the OS onto your PC without paying a penny. If you already have a software/product key for Windows 7, 8 or 8.1, you can install Windows 10 and use the key from one of those older OSes to activate it. But note that a key can only be used on one PC at a time, so if you use that key for a new PC build, any other PC running that key is out of luck.

Downsides of Using an Old Key

When using an older Windows key to activate Windows 10, you may run into complications if Microsoft isn't sure whether you're eligible to update or not. In that case, you’d have to call a number and go through a process of entering your key and getting a code. But that seems to be happening less in recent months and years.

Don't Activate Windows: Free

If you don't have a valid key, you can still use Windows 10 on your PC even if you don’t activate the OS. I’ve spoken with colleagues who have used non-activated versions of Windows for years without Microsoft ever shutting it down. In this way, you can have Windows 10 Home or Pro running on your PC nearly flawlessly. Nearly.

Downsides of Not Activating Windows

PCs using Windows 10 without activation are branded with a watermark in the bottom-right corner of the screen. A Microsoft spokesperson told me that activating Windows 10 ensures you have a legitimate copy of Windows 10, and the watermark is an attempt to alert consumers that their version may be false. However, if you downloaded your ISO directly from Microsoft, there's no way your copy can be a fake.

“If the user [installs Windows 10] before activating Windows, they will see an ‘Activate Windows’ watermark on their desktop, as well an experience a limit on Windows 10 personalization options,” Microsoft told Tom’s Hardware in a statement.

Windows 10 DesktopWindows 10 Desktop

If you don’t activate Windows 10, you won’t be able to change Personalization options in the Settings menu. That means no access to personal desktop wallpapers, slideshow backgrounds, Start, taskbar, Action Center or title bar colors, light or dark color schemes, font choices or lock screen options.

The lack of custom aesthetics can be a real downer, especially if you like to liven things up by changing colors and images. However, we checked, and you can still change your wallpaper if you right-click an image from the web or a personal photo and set it as your wallpaper. And if you have a wallpaper tied to your Microsoft account, it will appear if you sign into Windows with that account.

Windows 10 Setting ScreenWindows 10 Setting Screen

Unsurprisingly, Microsoft won't offer you any Windows 10 technical support if you don’t activate the OS. If you call or chat with their techs, they will ask you for your key to begin, and you’ll have no response.

Use the Microsoft Student Discount: Free

Microsoft offers students attending certain universities and high schools the ability to activate Windows 10 Education for free. Teachers also get a discount and can get Windows 10 Education for $14.99. You can see if your school is eligible and download your free key here. The key is yours even after you graduate.

But is Windows 10 Education any different from Windows 10 Home? It’s actually better. Windows 10 Education is the same as Windows 10 Enterprise, which Microsoft calls the most robust version of Windows 10. The OS has features targeting security, device control and management and deployment. Unlike Windows 10 Home, with Windows 10 Education you can have client and host remote desktop and remote app instead of client only, Hyper-V (Microsoft’s hypervisor) and other additional apps, like AppLocker and BitLocker. Although, it’s likely you won’t ever use any of those bonus features.

If you’re not currently a student but happen to have a .edu email, we don’t recommend scamming the system. In addition to ethical concerns, if you get caught, Microsoft can make you pay up anyway. “False representations of eligibility voids this offer, and Microsoft reserves the right to collect the full price of product(s) ordered,” Microsoft’s policy states.

Downsides of Using the Microsoft Student Discount

If the school you attend is eligible for the discount, there isn’t really a downside to this method of procuring Windows 10. Not all colleges / high schools have it, and you may need to make a special user account to download it. But if you can score Windows 10 Education for free, we don’t see any reason not to.

Buy a Cheap Windows 10 Key From a Third-Party Seller: Around $30 (£24, $44 AU)

If you can’t stand living with the scarlet letter of an eternal watermark or want the comfort of knowing Microsoft won’t disown your PC’s OS should you call for help, you’ll have to buy a Windows 10 key. And while some turn to Microsoft for this purchase, there are third-party websites selling keys for much cheaper than Microsoft. For example, at the time of writing, Kinguin sells Windows 10 Home for $27.52, PCDestination has it for $44.99, Software Pug’s pushing it for $63.99, Amazon and Newegg charge $109.99 and even Walmart sometimes has keys for $130 or less.

Now, let's address the elephant in the room. While we can't vouch for all of them, websites selling lower-priced Windows keys are likely selling legitimate codes. One popular site, Kinguin, has 37 merchants worldwide selling Windows keys. Mark Jordan, Kinguin’s VP of communications, told me that their merchants acquire the codes from wholesalers who have surplus copies of Windows they don't need.

"It's not a gray market. It would be like buying Adidas or Puma or Nike from a discounter, from TJ Maxx," Jordan said. "There are no legal issues with buying it from us. It's just another marketplace."

According to Jordan, Kinguin's merchants have sold “several hundred thousand” keys and are not one-time sellers posting listings for codes they don’t want. As part of its fraud protection, a Kinguin employee randomly buys a key “every now and then” to make sure they’re legitimate, he said. Jordan added that it’s rare for a customer to get a key that’s been resold, but if they did, customer support would help them get a new one for free.

“If there's ever a problem with a key being already activated or something like that, our customer support team helps you get a new key… And that merchant would be in deep trouble, so they are very careful with it,” Jordan said.

You'll have to enter a key to activate Windows, but you won’t have a problem doing that if you bought your key from a place like Kinguin (or Amazon, Newegg, etc.). In fact, Microsoft still offers 24/7 technical support online and via phone even if you got your Windows 10 key from somewhere other than Microsoft.

If you do opt to get your key for less, make sure it’s from a legitimate site. A hint will be if that key is too cheap, i.e. free or close to free. And, as with anything else, if you haven't heard of a seller, check their ratings or go elsewhere.

No matter where you get your product key, you shouldn't download Windows 10 from anyone besides Microsoft. As noted on Microsoft’s website: “When buying Microsoft software as a digital download, we recommend that you avoid auction sites and peer-to-peer (P2P) file sharing sites. At the moment there are a limited number of sites where you can legally purchase digital downloads of Microsoft software.”

“Genuine Windows is published by Microsoft, properly licensed and supported by Microsoft or a trusted partner. Non-genuine software results in a higher risk of malware, fraud, public exposure of your personal information and a higher risk for poor performance or feature malfunctions,” Microsoft added in a statement to Tom's Hardware.

Downsides of Cheap Keys

These non-Microsoft websites have varying return policies for software key purchases. While Kinguin seems to have an open return policy, PCDestination returns can only happen if the key can’t be activated and have to be requested within 60 days.

Meanwhile, you’ll have to pay an extra $20 at the time of purchase if you hope to get a refund from Software Pug (although that $20 also entitles you to extra installation support). And Amazon and Newegg both have no-refund policies for software keys. Amazon claims all keys sold on its site are genuine, and any gripes you have with your key must be handled by the individual vendors. If a key you get from Newegg doesn’t work, you’ll have to contact Newegg’s product support team to get a new key.

Still, most, if not all, sites seem willing to accommodate you should you get a key that’s already been used or doesn’t work. Again, just make sure you’re buying your key from a legitimate source. For that reason we don’t recommend buying Windows 10 keys from individual sellers (or illegally).

This final downside is only applicable if you’re interested in equipping your build with Windows 10 Pro for Workstations. While I was able to find Windows 10 Home on a number of genuine key-selling websites and Windows 10 Pro on some (although fewer) websites, I couldn’t find a key for Windows 10 Pro for Workstations anywhere besides Microsoft. The most advanced and pricey ($309) member of the Windows 10 clan, Windows 10 Pro for Workstations offers “support for the next generation of PC hardware, up to four CPUs and 6TB of memory,” according to Microsoft’s website. But it’s unlikely you’ll need the juggernaut of Windows 10 for your personal machine.

Buy a Windows Key From Microsoft: $139+ (£120, $225 AU)

Want a version of Windows 10 where you can enjoy dynamic slideshows on your home screen and vibrant red, green, pink, or purple taskbars? Do you enjoy the thrills of a watermark-free screen and the comfort of knowing you can call Microsoft support if you have any problems? Then you need a key, which, as discussed, you can get from various retailers. But if you want to avoid any chance of getting an unusable key or want the guaranteed ability to get a full refund even if there’s no problem with the key, your best bet is buying from Microsoft.

In addition to selling keys for Windows 10 Home and Pro, Microsoft is the only place you can get a key for Windows 10 Pro for Workstations. Additionally, Microsoft offers the Assure Software Support Plan for an extra $149 (£95/ AU$120). This plan is valid for a year after activating Windows 10. It’s applicable for up to five devices and entitles you to online and phone support and one-on-one in-store training. One caveat: Microsoft says the plan is “for purchase and activation only in the region in which it was acquired.”

Downsides of Buying from Microsoft

Microsoft charges the most for Windows 10 keys. Windows 10 Home goes for $139 (£119.99 / AU$225), while Pro is $199.99 (£219.99 /AU$339). Despite these high prices, you’re still getting the same OS, and it’s still only usable for one PC.

Additionally, the price doesn’t entitle you to any support perks. Microsoft’s 24/7 basic phone and online support is available to anyone with a Windows 10 key, even if you didn’t get it from Microsoft. After already investing time and money building a PC, it can be difficult to convince yourself to spend over $100 for an OS when you can get it with the same specs and support for cheaper.

Which Method Is Right for You?

If you have an old Windows key you can carry over from a previous build, clearly that's what you should do. If you don't have a key on hand, you need to decide whether you're comfortable using an unactivated version of Windows 10, which limits your customization options, has an ugly watermark and leaves you ineligible for Microsoft support. Also, many would argue that downloading Windows without paying for or already owning a product key is morally wrong. That said, Microsoft has made this process easier over various Windows iterations and lessened the limitations and nagging that happens when you don't activate. The company isn't trying to close this loophole, probably because it’s more interested in driving user numbers. We’ve even seen well-known vendors and Microsoft partners do press presentations with watermarks on their desktop.

If you decide you need to buy a Windows 10 key, it's hard to argue against purchasing one from a low-cost seller such as Kinguin or PCDestination. Microsoft's price is astronomically high and doesn't offer any significant benefits. You can save $100 or more by buying a key from one of these third-party sites, which is money you can spend on a better graphics card, a roomier SSD, or a few AAA games for your new PC.

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62 comments
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  • bortao
    I bought a key on ebay and it turned out to be a VL key (volume). Which works but shouldn't be sold. I contacted the seller and he refunded me. To check if your key is retail/oem/volume type "slmgr -dli" on the command prompt.
  • majorlag
    Very good breakdown of the ways to activate Windows 10. Most people don't even realize you can still use a windows 7 key to activate, only after you get into windows, and not during the setup process. I believe this will probably stop working Jan 1, 2020, when Microsoft stops support for windows 7.

    One thing that I was hoping for some explanation on key activations, I have seen how some Youtuber's have tied their windows 10 keys to their Microsoft account. Then they only need a handfull of keys, like one for each motherboard vendor, and during setup, then sign into their Microsoft account, and select the key that corresponds to the motherboard their are reviewing. So they can move the keys around, and as long as it was the same brand of motherboard it would activate for that computer, and no longer be active on the old system. Any thoughts on how this works? Any limitations on how many moves, is this method valid for years so you would never have to buy another key if you stayed with one particular favorite motherboard vendor?
  • Onus
    Newegg often has Microsoft packaged Win10 for $89.
    On the forums, we see MANY tales of woe concerning aftermarket, 3rd-party, or otherwise dicey Windows keys. In my opinion, unless you know exactly what you are doing, the time, effort, and hassle you might save yourself by using a retail source is worth the $50 you might save by going for an aftermarket key, even if guaranteed. Of course, using an old version's key essentially amounts to a free upgrade, which once upon a time was often provided by software vendors, so if you can use that method, great.
  • CalHob
    Any attempt to connect to www.kinguin.net, using Firefox, Chrome, or Edge, returns an error indicating it cannot establish a secure connection. Sorry, not getting my business.
  • logainofhades
    47340 said:
    Newegg often has Microsoft packaged Win10 for $89. On the forums, we see MANY tales of woe concerning aftermarket, 3rd-party, or otherwise dicey Windows keys. In my opinion, unless you know exactly what you are doing, the time, effort, and hassle you might save yourself by using a retail source is worth the $50 you might save by going for an aftermarket key, even if guaranteed. Of course, using an old version's key essentially amounts to a free upgrade, which once upon a time was often provided by software vendors, so if you can use that method, great.


    Couldn't agree more. Simply put, this is a bad idea.
  • vonbose
    Thanks for this article. I've been struggling with the idea of buying another copy of Windows 10 for my media machine. It's a PC built from old parts and is currently running Linux.

    My main problem is this: Linux can't stream HBO, FOX Sports, Disney XD and other streaming services, so as a media machine it's a big problem...

    I looked into the $30 windows option but it sketched me out. Has anyone had a good experience with this?
  • shrapnel_indie
    Wait a sec... TH is legitimizing kinquin? and one other source? sites that for years now that have been discouraged from purchasing from, let alone removed from messages when the suggestion to purchase from them have come up?
  • targetdrone
    Cheap 3rd party Keys like the ones sold on Ebay are STOLEN. While they might activate today there is no guarantee they will activate a month from now or whenever you decide to reinstall windows from scratch.
  • Onus
    This article is causing multiple conniptions among the Moderation team. There are very good reasons why, although tolerated from a couple of well-known sources like Kinguin, none of us ever encourage people to obtain keys this way. It isn't illegal, so we don't sanction for it, but like I said, the tales of woe are too numerous to go unnoticed. Microsoft hasn't loosed its lawyers on Kinguin, so it is apparently not a matter of legality, but there are a number of threads that basically boil down to "I told you so" and/or "You're on your own" when it comes to aftermarket keys.
    At least the article makes no mention of "activators," which in most cases do represent outright piracy, not to mention the viruses and malware with which they are often laden. Discussions of those are not allowed and are deleted, and sometimes offenders knuckles get rapped with a hammer.
  • logainofhades
    Yes, doing this definitely constitutes a "Do at your own risk". If money is tight, run Win 10 unlicensed, until you can a get known legit key from someone like Newegg. Microsoft allows this, so it is perfectly fine to so, and you don't have to risk losing your hard earned cash.
  • USAFRet
    I invite you to read through some of the links here:
    https://pcmasterrace.org/keyresellers
  • Gadhar
    I have bought a couple of keys from Kinguin and never had a single issue with them. Now I have a couple of ISO copies on flash drives and I use those without an issue. I actually have legitimate keys and never installed them because my machines have never had a water mark or restricted use. Again I have keys if needed, but I have 4 non commercial machines running windows 10 just fine that have not had the key added. I know this may change tomorrow, but until it does I will keep doing things exactly the same
  • Phaaze88
    I'm currently using the non-active version.
    Between both my monitors, the watermark doesn't bother me all that much - sometimes, it's not even visible!
    Lack of personalization options? Eh, never really bothered with that stuff.
    No MS support? I didn't have to deal with them when I was using W7/W8/XP/Vista.
    I believe I'll be fine until the next OS launch. Whoo, ~$130 I get to keep, or use on something more significant!
  • bmockeg
    Why would you pay for a suspect key when you dont need one for windows 10?
  • Gadhar
    2718641 said:
    Why would you pay for a suspect key when you dont need one for windows 10?


    I bought the keys because I did not know I could use the un registered version without issue. I had installed windows 10 on my newest build and got side tracked and forgot to register it. Its been working fine for a year with no water mark or restrictions. I have the keys in case that all changes.
  • Onus
    If you signed in with a Microsoft account, it may have registered to that automatically. Also, if you install onto an OEM motherboard, even one licensed for an earlier version, it will auto-activate based on inherited rights for that board.
  • Gadhar
    47340 said:
    If you signed in with a Microsoft account, it may have registered to that automatically. Also, if you install onto an OEM motherboard, even one licensed for an earlier version, it will auto-activate based on inherited rights for that board.


    I did not sign into a microsoft account and no OEM boards were used. These were all new builds with new hardware.
  • Finstar
    If someone isn't familiar with how the cheap "stolen" CD keys work. Let me explain:
    Criminal buys a stolen credit card from the deep web and uses it to purchase several software license codes.
    They will then resell those licenses on all the 3rd party websites like G2A or Kinguin making the license untraceable to them.
    The credit card owner will ask their bank to roll back payments and if they can do it, all the purchases made with the credit card will be refunded.
    After the refund, software licenses refunded will be invalidated by the creator (if they have the resources to do it).
    Person who buys a license from these 3rd party sites will be paying straight to the criminals and once the license is refunded to the original credit card owner, they'll lose it and the thieves keep their money.
  • uglyduckling81
    Last night I spent another hour and a half talking with microsoft about using my legit copy of win10 pro upgraded from win8 pro for free. I go through it each time I change my hardware.
    They tell me the copy was tied to my previous PC and I argue saying it's the same PC with different components.
    In the end they sold me a copy of Win10 Pro Retail for AU$40 to make me go away and so I don't have to keep ringing back each time this happens.
  • USAFRet
    464372 said:
    Last night I spent another hour and a half talking with microsoft about using my legit copy of win10 pro upgraded from win8 pro for free. I go through it each time I change my hardware. They tell me the copy was tied to my previous PC and I argue saying it's the same PC with different components. In the end they sold me a copy of Win10 Pro Retail for AU$40 to make me go away and so I don't have to keep ringing back each time this happens.


    I had a recent discussion here with another member on this exact same issue.
    The front line help desk guys often do NOT get current or valid info.

    Specific info from MS says you can do it:
    https://support.microsoft.com/en-us/help/20530/windows-10-reactivating-after-hardware-change

    But...your " I argue saying it's the same PC with different components"...
    Depending on what you changed, it IS a different PC. Primarily, the motherboard.

    But you can still transfer the license.
  • buzznut47
    Another option, become part of Microsoft's insider preview. This will get you a free OS, and you can receive WIN 10 updates before anyone else. Go here to learn more:
    https://insider.windows.com/en-us/

    The last PC I tried this on said that I was not an administrator, and that I needed to contact my IT representative. As if the PC was a corporate machine. Except M$ is the administrator.
    Bottom Line: I wasn't able to change my desktop personalization settings. This may have been a glitch that has been corrected by now. Still, if you have any qualms about the legitimacy of assistive technologies covering your butt, its a fairly un-invasive and legit way to get windows free.

    I used it for coin mining since personalization was not important.
  • Richard_148
    Microsoft Windows 10 Pro Installation Flash Drive 32&64 Bit W/License USB Stick. Ebay has this for sale but who knows if it is legit.
  • Darkbreeze
    464372 said:
    Last night I spent another hour and a half talking with microsoft about using my legit copy of win10 pro upgraded from win8 pro for free. I go through it each time I change my hardware. They tell me the copy was tied to my previous PC and I argue saying it's the same PC with different components. In the end they sold me a copy of Win10 Pro Retail for AU$40 to make me go away and so I don't have to keep ringing back each time this happens.


    So long as it's not an OEM license, all you REALLY need to do to avoid this problem is attach your activation to a valid Microsoft account ID on any currently activated system. When you change hardware or build a new system and move the license to that machine, it should automatically activate once you log in on that machine using that same Microsoft account. This does not, of course, mean you can have two or more machines all activated simultaneously using the same MS account. If you move the license to a different machine using that account, it will automatically de-activate the installation from the other machine if it is still in use.

    I've moved a single digital entitlement through three different machines, entirely different builds, for one customer and from one machine to what amounts to completely new systems after upgrades, for several others. For myself as well. So long as it's no OEM it should be a non-issue.
  • Darkbreeze
    2289372 said:
    Microsoft Windows 10 Pro Installation Flash Drive 32&64 Bit W/License USB Stick. Ebay has this for sale but who knows if it is legit.


    It is not. That is not an opinion, that is fact. I've provided direct responses, twice, to the powers that be and to individuals in MANY threads, showing that Microsoft not only does not sanction these cheap keys, they are 100% not valid per Microsoft customer activation support in both North America and Southeast Asia.