AMD GPU Prices Dip 8% Below MSRPs in Latest European Survey

Is it that time already? Every three weeks we get an insight into European graphic card pricing trends and insight from 3DCenter. The latest survey data, which considers a host of prices across Germany and Austria, marks a milestone this time around as the average AMD graphics card is now 5% cheaper than MSRP. Nvidia's cards have kept a tentative grip on MSRP+ pricing, with the green team's average graphics card at 2% above MSRP.

Graphics card pricing chart (Europe) — (Image credit: 3DCenter)

The last time we reported on the 3DCenter data, three weeks ago, we noted that graphics cards were slowly descending to their MSRPs. The averages were helped by some big price cuts to premium products, but some 'core offerings' remained stubbornly overpriced, by as much as 30%. In the latest survey there is still imbalance in pricing. These prices are focused on European countries, but they give us a general insight into which direction they are going.

Probably the worst place to be as a GPU buyer in late June 2022 is one looking for the traditional sweet spots for good value performance gaming from the best GPUs. Those pondering buying an AMD GPU will see that the most 'overpriced' examples are centered around the Radeon RX 6600 (~20% over MSRP). Nvidia fans will find the most 'overpriced' GPUs are the GeForce RTX 3060 Ti (17%), RTX 3060 (11%), and RTX 3050 (13%). Of course these prices are the result of supply and demand, which indicates people are still willing to pay more for this level of performance, or shortages persist across these mainstream products.

The phenomena we are observing now is largely due to the collapse of cryptocurrencies as speculative capital takes flight to less risky assets. This follows typical investor / speculator behavior when faced with a recession. If you are interested, please check out our article with logic and reasoning backing up our assertion that things are starting to go south rapidly in the GPU market. Our article on the GPU deluge includes consideration of both new and used graphics card prices (data from June 15).

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Mark Tyson is a news editor at Tom's Hardware. He enjoys covering the full breadth of PC tech; from business and semiconductor design to products approaching the edge of reason.

8 Comments Comment from the forums

InvalidError

I imagine the supply chain must be having fun trying to pass their hot GPU potatoes along faster than the prices are melting in the summer heat.

I'm really curious to see how low prices will go.
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SunMaster

InvalidError said:
I'm really curious to see how low prices will go.

So am I, but I'm equally curious if the next gen will be "sellable" at the predicted MSRPs. I think not.
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thisisaname

That graph and average price of GPU's is so miss leading. The entry level cards are still over MSRP, just the over priced (at MSRP) top end cards coming down bring the average down.
Yes cards have come down but by no means is that over the whole range.
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InvalidError

thisisaname said:
The entry level cards are still over MSRP, just the over priced (at MSRP) top end cards coming down bring the average down.
Up north in Canada, the RX6600 has come down from $530 in April to $350 now. While it may not be the lowest-end model in the lineup, it also definitely isn't top-end either and still making some good progress towards affordability.

As the mid-range models drift closer to what their fair price should have been without the cryptflation, more people who were previously contemplating the low-end models due to nothing else being available for a remotely affordable price will step up to the now palatable RX6600 and drive the lower-end SKUs that haven't hit rock-bottom yet down some more.
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tennis2

Ship some to this side of the pond please.
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thisisaname

InvalidError said:
Up north in Canada, the RX6600 has come down from $530 in April to $350 now. While it may not be the lowest-end model in the lineup, it also definitely isn't top-end either and still making some good progress towards affordability.

As the mid-range models drift closer to what their fair price should have been without the cryptflation, more people who were previously contemplating the low-end models due to nothing else being available for a remotely affordable price will step up to the now palatable RX6600 and drive the lower-end SKUs that haven't hit rock-bottom yet down some more.

Interesting card the RX6600 cost over 50% more than the RX5600 for less than 30% increase in performance not what I would call progress. UK was £255 to £389 (52.5%) US $279 to $379 (35%). Your doing a lot better in Canada $450 to $483 (7%) was the 5600 over priced in Canada?
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InvalidError

thisisaname said:
Your doing a lot better in Canada $450 to $483 (7%) was the 5600 over priced in Canada?
I never planned to buy anything from the previous generation, so I didn't pay much attention. Only thing I know is that in this current crazy market, the cheapest RX6600 (PowerColor Fighter) I can get is $350 vs $no-stock/$unobtainium for the RX5600, which makes the RX5600 is a no-go.
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shady28

thisisaname said:
That graph and average price of GPU's is so miss leading. The entry level cards are still over MSRP, just the over priced (at MSRP) top end cards coming down bring the average down.
Yes cards have come down but by no means is that over the whole range.

Agree. That 'mid range' is going to be the area with the highest demand, and hence less price movement. Once that bulwark cracks, all the other prices will really cave in. Seems like those prices are dropping a few percent every few days.
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