Report: Nvidia GeForce GTX 780 Will Cost More Than $500

Not long ago, we learned that Nvidia was preparing to launch its GeForce GTX 700 Series desktop dedicated graphics cards later this month. We understood back then that the price for the GTX 780 would be about $500. Sadly, a new report indicates that this is not true; not only will it be more expensive, it will be a lot more expensive.

According to SweClockers the GTX 780, since it is still likely to be based on the GK110 silicon, we should not be surprised if the card is priced (almost) at the same level as the GTX Titan. What Nvidia ends up calling the graphics card, or what Nvidia might end up doing with the original GTX Titan remains a mystery.

The good news is that the report does indicate that Nvidia will be selling the GTX 780's GK110 silicon by itself, allowing graphics cards manufacturers to tailor their own cards. This makes it possible for manufacturers to make custom cards more affordable and gives them a lot more flexibility with the PCB design.

	GPU	Cuda Cores	TMUs	ROPs	Memory	Memory Interface
GTX 780	GK110	2,496	208	40	5 GB	320-bit
GTX 770	GK104-425	1,536	128	32	4 GB	256-bit
GTX 760 Ti	GK104-225	1,344	112	32	2 GB	256-bit

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vmem 5 years ago

what? is Nvidia trying to piss off the average PC gaming market, or just trying too hard to keep the single GPU performance crown?
well AMD, time for your to shine! even priced at $500, your 8970 will be a "budget card" lol
AdrianD25 5 years ago

Loved Nvidia, but this pricing scheme makes me look toward AMD more and more.
redeemer 5 years ago

Wow the gouging continues

Other Comments

vmem 5 years ago

what? is Nvidia trying to piss off the average PC gaming market, or just trying too hard to keep the single GPU performance crown?
well AMD, time for your to shine! even priced at $500, your 8970 will be a "budget card" lol
Anonymous 5 years ago

Shouldn't be more than $599 to $650 at release. Obviously this card isn't for people that game at 1080 or less. I game at 2560 x 1600 max settings in every game. Hopefully this will be worth an upgrade over the 680.
redeemer 5 years ago

Wow the gouging continues
Cash091 5 years ago

So, looking at these rumored specs it seems like the Titan will still outperform this card. This better not be more than 500.00!
AdrianD25 5 years ago

Loved Nvidia, but this pricing scheme makes me look toward AMD more and more.
bison88 5 years ago

What a mess they created by releasing the Titan. Why didn't they just call it the 790 and go from there?
thor220 5 years ago

You would think that this would be an excellent time for Nvidia to strike with it's new cards but it seems they just want to piss off it's remaining customers.
Joseph Wilson 5 years ago

Will be switching to AMD if Nvidia is trying to rob us with costs on their gpus. I was thinking about getting either a 780 or 770, but not so sure now... 770 cards better be priced like the original 70 are around 350-400, otherwise I'm not going with Nvidia this time.
Joseph Wilson 5 years ago

soldier2013, your comment is wrong. I game at 1920x1200, which is slightly above 1080p and my current gtx 570 is not enough to max all games out. This games are becoming more and more demanding. I would suggest people get the most powerful card they can get, of course if the price is fair to their wallets.
ipwn3r456 5 years ago

Well, comparing the Titan the the GTX 780, there isn't really much difference... Just 192 lesser cores... it's kind of obvious Nvidia will have to put it at a higher price, or else everyone is going to buy the GTX 780, and no one will buy the Titan. But personally I think the Titan is kind of overpriced, and it should be priced at around $800. Looking at the pricing of the Titan and the specs of the GTX 780 itself as of now, I think it's going to be priced probably atleast $700 - $800... maybe even $900.
universal remonster 5 years ago

This is what happens when there isn't competition in the market. With no Radeon equivalent to keep the price in check, it allows NVidia to gouge customers. I'm sure when they saw AMD announce that there would be no more new cards released until late '13 early '14, nVidia had $$ signs rolling in their eyes.
tomfreak 5 years ago

Nvidia is being full of themselves when their GK110 performance lead isnt really big in every bench. 680 are pricer than 7970 yet slower.
Intel have total performance domination in all performance sectors yet it at least doesnt screw us over on mid range to high end price sector. Only the premium top X series CPU is overpriced. The rest are priced pretty Okish not far off from AMD.
May be it is time to boycott Nvidia lol
unknown9122 5 years ago

I think this is nVidia being lazy . Yeah, go ahead and increase the core count and the price and call it a day... what they really need to do is increase the memory bus to higher bandwidths so that it will better compete with AMDs 384bit memory interface. Increasing cores is AMDs job xD lol.
airborne11b 5 years ago

I don't see how Nvidia is doing anything wrong here. AMD's top end cards are expensive too. You pay for what you get. No one is forcing you to buy the latest and greatest. If you think the 700 series cards are too expensive, I'm sure there are some 500 and 600 series cards that will get the job done for less money. Use your heads people.
I'm excited to see what Nvidia is going to be offering in the future. Though the Titan is priced a little higher than what I would have liked to see, it is an amazing card. I'm glad there are finally GPU solution out that can tackle large multiple monitor setups.
tipmen 5 years ago

Haa... $500..... I guess We will see.
Anonymous 5 years ago

Why is there such a big gap between the GTX780 and GTX770? I don't believe that these rumours are true.
SchizoFrog 5 years ago

Like some others, I don't see what is wrong with this. This strategy actually give nVidia a chance to spread out the massively congested and often confusing low and mid range cards. There will still be GPUs that are marketed for the sub £100 price tag and everything in between. People have long wanted more powerful single GPUs that allow them to run multi high res monitor set ups without the issues inherent with either dual GPU cards or SLi/Crossfire. These customers are now getting what they wanted, super powerful GPUs, why shouldn't they be asked to pay for them though?
Unless you are running these set ups then a mid range card for anything between £150-£250 from either nVidia or AMD will do the job with ease.
So please, take a minute and think again, what exactly are you complaining about?
SchizoFrog 5 years ago

@Anushand
Because the GTX780 and GTX770 are based (according to these reports) on completely different chip architectures.
DarkSable 5 years ago

Four words:
Good Grief, Charlie Brown.
beta212 5 years ago

Nvidia rebranding 6xx series and releasing them at a higher price, who would've thought Nvidia was so arrogant?

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