AMD, Nvidia GPU Prices Continue Downward Turn

GPUs
GPUs (Image credit: Shutterstock)

GPU prices (opens in new tab) on both sides of the Red and Green Team divide have continued their earthward course. The best graphics cards are now available for under 90% of their MSRP, in Germany at least, according to the German site 3D Center (opens in new tab) analysis.

3D Center’s latest figures plot the lowest retail prices at major German retailers in July against the U.S. MRSP. It means the prices aren’t necessarily what you’ll see in the U.S. but may indicate a broader trend. Furthermore, the exchange rate between the Euro and U.S. Dollar is currently poor, making prices higher on the eastward continent.

Where promotions and game bundles have failed, only further pricing reductions can push gamers toward buying a new graphics card under current market conditions. Add in the crypto crash that’s seen demand suffer as increased production to offset the chip shortage kicks in, plus the hints on the horizon of a new generation of pixel-pushers about to be released, and the opportunity for bargains becomes richer.

GPU Pricing (Image credit: 3D Center)

Mid-range AMD fans appear to be the most in luck, with the Radeon RX 6000 (Big Navi) cards dipping a little further than they had at the end of July to 84% of their MRSP. With the Radeon RX 6800 the first of AMD’s current generation of cards to launch, they are likely to be the first to be replaced and so are receiving steeper discounts. Nvidia’s GeForce RTX 30-series (Ampere) cards come next, at an average of 87% of their MRSP, with the broader market hovering around 90% of MRSP. 

The most significant percentage fall comes in prices of the mighty Nvidia Geforce RTX 3090 Ti, which has seen prices tumble 41% below its recommended price. The GeForce RTX 3090 Ti prices are what they were, but this is still quite a large number, over $1,300. In addition, lower-end options, such as the GeForce RTX 3060 Ti, have risen in price, with 3D Center’s figures showing a five percent boost.

Many sites agree that prices, having been artificially high for so long, will continue to fall as the next generation of graphics cards nears release. So it may be worth waiting for the launch of the new cards rather than buying a used card now, especially as the risk of getting a worn-out ex-mining card is high.

Ian Evenden
Freelance News Writer

Ian Evenden is a UK-based news writer for Tom’s Hardware US. He’ll write about anything, but stories about Raspberry Pi and DIY robots seem to find their way to him.

  • DougMcC
    Ugh: 90% below MSRP
    Try instead: Below 90% of MSRP.
    Because the first implies: MSRP = 1000 90% below = 100. Bargain!
    Reply
  • Sylwah
    DougMcC said:
    Ugh: 90% below MSRP
    Try instead: Below 90% of MSRP.
    Because the first implies: MSRP = 1000 90% below = 100. Bargain!
    Came here to comment exactly this.

    Agreed. Misleading / intentional click bait.
    Reply
  • Rahzuul
    Also, anywhere it says 90% off MSRP needs to be 90% of MSRP at least. That one extra letter makes a world of difference.
    Reply
  • bigdragon
    2-year old GPUs are still too expensive at 10-16% off MSRPs. 25% seems more appropriate at this point.

    I'm also not seeing a significant number of PC games that demand high performance graphics hardware. Indie and small developers have been coming up with a lot of great content. There's been a pivot to gameplay, mechanics, story, and AI lately. The big AAA studios have struggled to finish and release good games outside of the console space.
    Reply
  • JoeyCrypto
    Wow.. didn't think Tom's Hardware engaged in desperate tactics like click baiting.. SMH
    Reply
  • Awev
    90% of MSRP means something like 90% of $100 = $90. 90% off MSRP means $100 - 90% = 100 - 90 = $10. Same thing with 90% below MSRP - that suggests 90% less than MSRP. Big difference. Kind of like when they got their decimals and commas wrong in the Intel article about market share and profitability. Click baiting it is.
    Reply
  • InvalidError
    bigdragon said:
    2-year old GPUs are still too expensive at 10-16% off MSRPs. 25% seems more appropriate at this point.
    The MSRPs were already beyond insanity back at launch IMO, little more than the byproduct of a transient demand surge in the middle of an already existing chip shortage situation magnified by COVID. I'm looking forward to market correction with ETH GPU-mining possibly going away next month to make things even worse for greedy AMVidia. We may get to see what gamers are actually willing to pay for GPUs when supply isn't limited by chip shortages, planetary scale supply chain disruption, crypto, out of control scalpers, arbitrary gouging and other similar factors.
    Reply
  • martinch
    I'm somewhat hoping we'll see a drop on the RTX 3060/Ti and RX 6600/6650 XT in the next couple of months in the UK (mainly because I want to replace my GTX 970, and we haven't really seen any sign of drops anywhere in the nVidia range here, yet)

    bigdragon said:
    Indie and small developers have been coming up with a lot of great content. There's been a pivot to gameplay, mechanics, story, and AI lately.
    Agreed. :) Although I have high hopes for STALKER 2 next year (mainly because I really enjoyed the first 3 games in the series!)...
    Reply
  • diomaiale
    lower-end options, such as the GeForce RTX 3060 Ti, have risen in price, with 3D Center’s figures showing a five percent boost.

    This is the true bit of news. The GPUs we could potentially afford are STILL too expensive for what they are and their price is RISING, as it's the only market segment that has a shred of demand.
    Reply
  • JarredWaltonGPU
    Sorry for the error, it was not an intentionally misleading headline, just a simple error. And most of the team had yesterday off so it slipped past. Anyway, it reminds me of the time I went to Tijuana, and there were a bunch of stalls yelling, "Special deal! 100% off!" My dad goes up to the guy and says, "100 percent off? In that case, I'll take the whole store!" At which point the guy goes cross-eyed and can't figure out the problem. LOL. But the headline has been updated.
    Reply