Report: European Retailers Have Already Raised Prices for RTX 3060 Graphics Cards

EVGA RTX 3060 Announcement
(Image credit: EVGA)

RTX 3060 graphics cards might be more expensive than expected. Nvidia set the MSRP at $329 when it announced the cards in January and reiterated yesterday that some cards would show up at that pricing on launch, but VideoCardz today reported that some European retailers have listed certain models up to 75% above that price, even though the cards won’t make their official debut until later this month.

The report said that ProShop has some RTX 3060s listed at 499 EUR or 2799 PLN “minimum,“ which are 52 and 75% higher than the MSRP of 329 EUR or 1599 PLN. VideoCardz said that another seller, PCDiga, raised the RTX 3060s to 100 EUR within the last week. It’s not hard to imagine further increases after launch.

Nvidia’s claim that RTX 3060 graphics cards would sell for MSRP always seemed unlikely. When the cards were revealed, we noted that GPU shortages, the cryptocurrency boom, and other factors would lead the latest 30-series graphics cards to sell out quickly, even if they aren’t as powerful as existing offerings.

That was before a European retailer called Alternate said last week that supplies of 30-series graphics cards would get worse throughout the first quarter of 2021 due to the ongoing COVID-19 pandemic, supply chain issues, and the Chinese New Year’s effect on production. All of those factors will contribute to the RTX 3060’s pricing.

It also doesn’t help that Ethereum mining has once again increased demand for practically anything with a GPU powerful enough to earn some cryptocurrency. Miners, people looking to build an affordable gaming PC, and folks who are sick of waiting for more powerful 30-series cards will all be scrambling for limited supply.

Oh, and RTX 3060 prices will probably also be affected by U.S. tariffs on goods imported from China, too. That should be separate from these increases at European retailers, but it also means things are unlikely to be much better across the pond. Managing to snag an RTX 3060 for its MSRP seems like a matter of luck.

Nathaniel Mott
Freelance News & Features Writer

Nathaniel Mott is a freelance news and features writer for Tom's Hardware US, covering breaking news, security, and the silliest aspects of the tech industry.

  • hehehahaho
    call the cops. theres something fishy going on here! wheres the karen to call the cops?
  • ingtar33
    nvidia cards haven't sold for MSRP since the 1000 series, and only now THG is noticing?
  • Phaaze88
    The 329USD MSRP never existed in the first place because Nvidia skipped the FE model for this one.

    Oh noez...
  • Diabl0
    Price in Germany 600-800 Euro. Mad, just mad.

  • g-unit1111
    ingtar33 said:
    nvidia cards haven't sold for MSRP since the 1000 series, and only now THG is noticing?

    I got my 2070 for MSRP. But I got mine after coin miners switched to ASCII-based mining and they weren't buying up GPUs like there's no tomorrow. So give it some time and the market should adjust itself accordingly.
  • spongiemaster
    ingtar33 said:
    nvidia cards haven't sold for MSRP since the 1000 series, and only now THG is noticing?
    I bought a 3070 at MSRP on launch day. After using rewards points, it was actually well below MSRP ($387 shipped). The 2000 series FE cards were always MSRP throughout their life. 3000 series FE cards are MSRP as well, but they are only selling from Best Buy, and you really have to get lucky to land one from them.
  • hannibal
    Well... this was expected. Just how high the prices will Rice after these initial prices!
    If these stay at 600 to 700€ It is not too bad! About the same as 3080 msrp ;)
  • PsyaNyde
    Bought my MSi RTX2080 Super gaming X-Trio for £320 just before the imaginary release ( to the public) of the 3080, and i'm glad I did
  • hotaru251
    issue is Nvidia priced 3000 series cheap....3rd party ppl said they cant sell em for that or they wont make $.
  • Endymio
    g-unit1111 said:
    I got my 2070...after coin miners switched to ASCII-based mining...
    When they switch to Unicode mining, card prices will drop even further.