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iBuyPower Launches OptiBoost Customization Program

Image: iBuyPower

iBuyPower launched a new customization program called OptiBoost. Focused on notebooks, the company promises a deeper level of hardware configurations, similar to what is offered with gaming desktops. The first OEM to take part in this program is Gigabyte, who typically dishes out gaming notebooks "as is" – no modifying the system specs before purchase.

"This is going to be a game changer. As customers know more, they also demand more. And when you're serious about performance, you want to have things done your way. That's the whole idea behind OptiBoost," said Darren Su, vice president of iBuyPower.

The first on Gigabyte's list is the P34Gv2 with a starting price of $1399. This portable gaming rig includes a 14-inch screen (1920 x 1080), an Intel Core i7-4710HQ, 8 GB of DDR3-1600 memory, a Nvidia GTX 860M GPU with 4 GB of VRAM, and a 500 GB hard drive. Currently, the only customization options include memory (8 GB or 16 GB) and the primary and secondary HDD or SSD. Customers can also add an optical drive and change the internal wireless network adapter.

Next in line is the P35Gv2 with a starting price of $1439. This laptop includes a 15.6-inch display (1920 x 1080), an Intel Core i7-4710HQ, 8 GB of DDR3-1600 memory, Nvidia's GTX 860M (4 GB VRAM), and a 1 TB 7200RPM hard drive. Customers can configure the memory, the GPU, the primary and secondary drives, the swappable drive bay (optical, HDD or SDD), and the wireless component. Looking back, this laptop has a few more options than the cheaper P34Gv2.

Finally, we have the P35Wv2 for $1599, featuring a 15.6-inch screen (1920 x 1080), an Intel Core i7-4710HQ, 8 GB of DDR3-1600 memory, a Nvidia GTX 870M GPU (6 GB VRAM), and a 1 TB 7200RPM HDD. With this model, customers can change the memory, the GPU, the primary and secondary drives, the swappable drive bay, and the wireless component.

"Gigabyte is excited about cooperating with iBuyPower on the new OptiBoost program," said Vincent Liu, sales director at Gigabyte's notebook division. "Combining our leading edge gaming notebooks with the configurability and flexibility of the OptiBoost program will allow users to not only build a truly bespoke notebook, but to have exactly the system they need."

For more information about OptiBoost, head here. iBuyPower said the OptiBoost program will be expanding quickly, so stay tuned for more options.