It's no secret that Nvidia has a marketing team that's great at their jobs — perhaps even a bit too good. With the launch of the RTX 3080 and RTX 3090 (opens in new tab), demand for the new GPUs (opens in new tab) was so high that Nvidia was not only unable to keep up, but it got beaten into the ground for not ensuring there were enough cards available. That's not even taking into account the stability issues, which were later addressed with the 456.55 drivers. Now, Nvidia wants to do it right (opens in new tab) for take three, and has therefore delayed the launch of the RTX 3070 cards to October 29th, pushed back from the original October 15th launch date. (Via VideoCardz)
In light of this, the company outed the following statement.
"Production of GeForce RTX 3070 (opens in new tab) graphics cards are ramping quickly. We’ve heard from many of you that there should be more cards available on launch day. To help make that happen, we are updating the availability date to Thursday, October 29th." - Nvidia
Of course, delaying the launch by two more weeks will have some inevitable consequences. There might be more leaks with performance figures, (more) partner board designs will leak out too, and we all have to wait even longer for the $500 GPU that is said to outperform the last-gen $1200 RTX 2080 Ti. Also of note is that the new launch date is one day after AMD's planned Radeon RX 6000 reveal.
If an additional two-week wait with a few minor inconveniences along the way is what it takes to ensure 'okay' availability, and beat the bots and scalpers, then so be it. The RTX 3070 will almost certainly still sell out quickly, but maybe that will mean 15 minutes instead of 15 seconds this time.