Some RTX 4070s Already Discounted a Day After Launch

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Some $609.99 - $629.99 cards are now discounted to the MSRP of $599.99.

MSI GeForce RTX 4070 Gaming Trio
(Image credit: MSI)

Some GeForce RTX 4070 graphics cards are discounted to MSRP a day after launch. Some of these Best GPUs cost as much as $629.99 yesterday but have been discounted to $599.99 today. We don't know why we see discounts this early, but it's a nice bonus to see, nonetheless.

Among the various discounts, the Asus RTX 4070 Dual OC and MSI RTX 4070 Ventus X3 OC have seen some early adjustments. Both cards have been visibly discounted on Best Buy's online store from $609.99 and $629.99, respectively, to $599.99. Unsurprisingly, both cards have gone out of stock on the Best Buy storefront since the discounts went live.

Thankfully, both SKUs are still available with other retailers such as Newegg and Amazon at the same $599.99 pricing. Though strangely, Newegg does not state these are discounted prices and is selling them as if they are the card's normal prices.

The most interesting aspect of these price changes is that most RTX 4070 models and their factory-overclocked models now retail at $599.99 due to this change. Usually, factory overclocked models are at least $10 to $20 over their standard counterparts due to their slightly faster performance. But this time around we aren't seeing that with most of the RTX 4070s, which is great for customers. Of course, factory overclocks won't give the 4070 any significant performance advantage, but it's free performance in this case.

(Image credit: PCPartPicker)

However, there are still a good amount of flagship RTX 4070 models that are well above MSRP, cards like the MSI Gaming X Trio, Asus TUF Gaming OC, Gigabyte Aero OC, and Aorus Master are all well north of $599.99, coming in anywhere between  $649.99 to $679.99, respectively. These cards feature significantly upgraded heatsinks with triple-slot coolers, compared to the dual-slot coolers on the standard cards. Most of these cards also favor the 16-pin power connector over the 8-pin to increase power limits and overclocking headroom.

But the good news is that most, if not all, of the baseline RTX 4070 AIB partner cards are now sitting at the $599.99 MSRP, giving customers plenty of options to choose from.

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Aaron Klotz
Aaron Klotz
Contributing Writer

Aaron Klotz is a contributing writer for Tom’s Hardware, covering news related to computer hardware such as CPUs, and graphics cards.

49 Comments Comment from the forums
  • InvalidError
    As most reviews said: this would have been killer value at $500.

    At $600, it is more of that uninspiring 1% more cash per ~1% more performance stagnation. At least you save ~120W over equivalent performance from the previous generation.
    Reply
  • atomicWAR
    InvalidError said:
    As most reviews said: this would have been killer value at $500.

    At $600, it is more of that uninspiring 1% more cash per ~1% more performance stagnation. At least you save ~120W over equivalent performance from the previous generation.

    I have been saying the same for days. Even a 50 dollar price cut could have reframed the launch as exciting but instead we got the disppointing 600 dollar price tag for a card that only ties the previous 80 series card instead of it beating by 18-30% as has historically been true of 70 cards of yesteryear.
    Reply
  • oofdragon
    Soom enough the RTX3080 10GB will be around $485 at ebay, now that's value. I don't care for frake generation tnks
    Reply
  • lmcnabney
    Mentioning that cards are sold-out at some retailers is a bit meaningless when Nvidia already stated that they are slashing production to maintain pricing.

    Oh, and $600 is not a midrange graphics card.
    Reply
  • atomicWAR
    lmcnabney said:
    Oh, and $600 is not a midrange graphics card.
    Nvidia should be listening to gamers (in the gaming market) but instead I get the feeling of being an after thought at best. Even when we griped about not only the outrageous increase in prices of the 80 series card(s) but the fact Nvidia wanted to sell two vastly different performing cards under the same sku bonnet showed the shear level of disconnect with its gaming consumer base. What we ended up getting for our 'outrage' was an "unlaunched" 12 GB card with a 20-30 percent deficit rebadged as is and sold as the RTX 4070 Ti with a hundred dollar decrease in its original price but a 200 dollar increase in cost over the previous 70 Ti card.

    Inflation stinks we all get that. But at the very least Nvidia could have meet gamers in the middle after the abuse we endured last gen from covid supply issues and the crypto boom. Funny enough as soon as crypto sales crashe nvidia conviently claims crypto adds nothing to society yet they sold many cards straight to crypto farms making the scalping and supply issues insane for those only trying to buy single cards instead of pallets worth for mining. Had Nvidia been smart they only would have charged these prices:

    RTX 4090 $1600
    RTX 4080 $899-949
    RTX 4070 Ti $599-649
    RTX 4070 $499-549
    RTX 4060 Ti $399-449
    RTX 4060 $329-379
    RTX 4050 Ti $279-299
    RTX 4050 $249-269
    Reply
  • DSzymborski
    atomicWAR said:
    Nvidia should be listening to gamers but instead I get the feeling of being an after thought at best. Even when we griped about not only the outrageous increase in prices of the 80 series card(s) but the fact Nvidia wanted to sell two vastly different performing cards under the same sku bonnet showed the shear level of disconnect with its gaming consumer base. What we ended up getting for our 'outrage' was an "unlaunched" 12 GB card with a 20-30 percent deficit rebadged as is and sold as the RTX 4070 Ti with a hundred dollar decrease in its original price but a 200 dollar increase in cost over the previous 70 Ti card.

    Inflation stinks we all get that. But at the very least Nvidia could have meet gamers in the middle after the abuse we endured last gen from covid supply issues and the crypto boom. Funny enough as soon as crypto sales crashe nvidia conviently claims crypto adds nothing to society yet they sold many cards straight to crypto farms making the scalping and supply issues insane for those only trying to buy single cards instead of pallets worth for mining. Had Nvidia been smart they only would have charged these prices:

    RTX 4090 $1600
    RTX 4080 $899-949
    RTX 4070 Ti $599-649
    RTX 4070 $499-549
    RTX 4060 Ti $399-449
    RTX 4060 $329-379
    RTX 4050 Ti $279-299
    RTX 4050 $249-269
    Why would this have been smart for Nvidia? It *might* be, but you'd need significantly more data than just the preference (though it's one I share because like most people, I like paying less for the same product).

    I'm not crazy about the prices either, but if you charge $900 for a GPU that people are willing to pay $1200 for, you're basically subsidizing arbitrage. The Super Bowl could sell all their tickets for $5, but exactly zero people would actually pay $5 to get their tickets. The only way this would be smart for Nvidia is if this were what people actually would only pay for. Sales are way down, but getting actual stock and production numbers is almost impossible; if Nvidia's are *actually* on the wrong point on the curve, they're certainly intent on waiting it out.
    Reply
  • KyaraM
    atomicWAR said:
    Nvidia should be listening to gamers but instead I get the feeling of being an after thought at best. Even when we griped about not only the outrageous increase in prices of the 80 series card(s) but the fact Nvidia wanted to sell two vastly different performing cards under the same sku bonnet showed the shear level of disconnect with its gaming consumer base. What we ended up getting for our 'outrage' was an "unlaunched" 12 GB card with a 20-30 percent deficit rebadged as is and sold as the RTX 4070 Ti with a hundred dollar decrease in its original price but a 200 dollar increase in cost over the previous 70 Ti card.

    Inflation stinks we all get that. But at the very least Nvidia could have meet gamers in the middle after the abuse we endured last gen from covid supply issues and the crypto boom. Funny enough as soon as crypto sales crashe nvidia conviently claims crypto adds nothing to society yet they sold many cards straight to crypto farms making the scalping and supply issues insane for those only trying to buy single cards instead of pallets worth for mining. Had Nvidia been smart they only would have charged these prices:

    RTX 4090 $1600
    RTX 4080 $899-949
    RTX 4070 Ti $599-649
    RTX 4070 $499-549
    RTX 4060 Ti $399-449
    RTX 4060 $329-379
    RTX 4050 Ti $279-299
    RTX 4050 $249-269
    The thing is, as others stated. The world doesn't revolve around gamers. And the question is also of those cards can actually developed and manufactured at the prices you propose. If not, well, tough luck for everyone.
    Reply
  • InvalidError
    atomicWAR said:
    Nvidia should be listening to gamers but instead I get the feeling of being an after thought at best.

    Inflation stinks we all get that.
    There are limits on how much of an "afterthought" gaming can be before shareholders start asking questions about collapsing consumer sales. Nvidia could also find itself in somewhat of a predicament as more new players enter the AI field with dedicated chips that shed all unnecessary functions to pack the most BF16 and INT8 throughput they can in the least silicon and power possible.

    While inflation may be a thing, practically every year until four years ago brought cheaper faster chips regardless of inflation. While the cost of GPU wafers may have gone up, the cost of support components has fallen substantially now that the supply chain is mostly back to pre-covid normal which should easily offset it yet GPU prices are still going up. Someone is being exceedingly greedy and attempting to hog all gains.

    Most of the inflation we see today is thanks to market consolidation where too many economic sectors have only one or two real players controlling nearly everything.
    Reply
  • atomicWAR
    DSzymborski said:
    Why would this have been smart for Nvidia? It *might* be, but you'd need significantly more data than just the preference (though it's one I share because like most people, I like paying less for the same product).

    I'm not crazy about the prices either, but if you charge $900 for a GPU that people are willing to pay $1200 for, you're basically subsidizing arbitrage. The Super Bowl could sell all their tickets for $5, but exactly zero people would actually pay $5 to get their tickets. The only way this would be smart for Nvidia is if this were what people actually would only pay for. Sales are way down, but getting actual stock and production numbers is almost impossible; if Nvidia's are *actually* on the wrong point on the curve, they're certainly intent on waiting it out.

    The reasons I believe it would have been smart is a few fold. The obvious bit is of course mind share of actual gamers who tried to buy last gen but didn't do to prices/supply. And while I don't have access to all Nvidia internal sales numbers, I can say the amount of outrage I see in various forums, discord channels and with real life connections is higher than I have seen it in the past even exceeding the RTX 2000 series launch by a fair tick.

    Lets not forget how much 4080s sat on shelves when they launched when they normally sell out instantly. And while yes gamers are still likely to go Nvida because of performance/features but as new companies enter the GPU game like Intel, rubbing your consumer base wrong again and again is a risky move to make in the long term at the moment, or so I would think. Lets not forget 3dfx's Voodoo cards had some 80% of the market just before 3dfx started releasing their own hardware only to lose that market share to nvidia almost over night. EVGA just left the Nvidia AIB market over Nvidia antics and only a few generations after Nvidia began releasing their own cards. If your not careful history will repeat itself.

    The second reason It would have been smart for Nvidia is the buzz it would have created in the media helping them grab even more sales while again increasing mindshare. Which leads to my third reason. With performance issues cropping up due to 8GB vram buffers and 12GB showing their age as well, it would be easier for media outlets and users a like to jusitify the lack of vram in some models with cheaper prices.

    I don't think your wrong though, Nvidia is willing to sit through this and wait.
    Reply
  • tamalero
    oofdragon said:
    Soom enough the RTX3080 10GB will be around $485 at ebay, now that's value. I don't care for frake generation tnks
    Unfortunately, the ram will always be the issue.
    Reply