Nvidia's and AMD's mid-range GPUs drop to around $420 — RTX 4060 Ti and RX 7700 XT available below MSRP

GeForce RTX 4060 Ti Ventus 3X 16G OC
GeForce RTX 4060 Ti Ventus 3X 16G OC (Image credit: MSI)

The GeForce RTX 4060 Ti 16GB and the Radeon RX 7700 XT, two of the best graphics cards, are slowly dropping in price. This is good news for consumers who want a mid-range gaming graphics card and have been waiting for a deal.

Competition is always good for the consumer. The GeForce RTX 4060 Ti 16GB and the Radeon RX 7700 XT are two mid-range graphics cards that have been competing for some time now, so prices have improved — somewhat. Despite all the price adjustments and promotions, the GeForce RTX 4060 Ti 16GB and the Radeon RX 7700 XT still haven't gotten to under the $400 mark, but they're going in that direction.

The GeForce RTX 4060 Ti 16GB arrived last July with an MSRP of $499. It's been less than a year since its release, but the Ada Lovelace graphics card has dropped to $419 — around 16% below MSRP. Newegg is selling the MSI GeForce RTX 4060 Ti Ventus 3X 16G OC for $419 after a $20 rebate and using the promo code VGAEXCMSET658 at checkout.

The pricing for the Radeon RX 7700 XT has also dropped since the Navi 32-based graphics card debuted. The graphics card launched at $449, but AMD adjusted the price to $419 to make it more competitive when Nvidia released the GeForce RTX 4060 Ti 16GB. Nonetheless, retailers are still running promotions with the Radeon RX 7700 XT to make it more enticing.

The ASRock Radeon RX 7700 XT Challenger and Sapphire Pulse Radeon RX 7700 XT are available at Newegg for $409, using the promo codes VGAEXCAB238 and CLBDQ5323, respectively, at checkout.

Paying $400 for a mid-range graphics card still isn't a fantastic deal. It's possible that the Radeon RX 7700 XT and GeForce RTX 4060 Ti 16GB will continue to drop to a point where we might see one (or both) priced at under $400. However, we probably won't see a dramatic price improvement unless Nvidia or AMD launches a new generation of graphics cards.

Zhiye Liu
RAM Reviewer and News Editor

Zhiye Liu is a Freelance News Writer at Tom’s Hardware US. Although he loves everything that’s hardware, he has a soft spot for CPUs, GPUs, and RAM.

  • Jagar123
    It's all too little too late for me. I am just not interested in this generation of GPUs due to their crazy pricing.
    Reply
  • Notton
    $420 for a 60Ti, even if it's 16GB, is insane.
    Even more so when it's actually a 50Ti.
    Reply
  • Alvar "Miles" Udell
    The 4060 Ti is not a "mid-range" card. Just because it is priced like a mid-range card doesn't make it anything but an upper-entry level model, barely matching last generation's mid-range card, the 3070. There's also no RTX 4050, so the 4060 and 4060Ti are, by definition, the entry level RTX 4000 series models.
    Reply
  • Joseph_138
    The 4060 Ti 16gb is actually slightly slower than my 3070, in raw rendering, but I would still consider it as an upgrade option to my 3070 because of double the VRAM, and DLSS 3. Ideally, I would want to get a 4070, but I would settle for a 4060 Ti 16gb, if I had to, and the price was good enough.
    Reply
  • Newoak
    Most people would buy these cards for 2k gaming, not 1080p. There will be plenty who try to 2k UW, and 4k as well. When you compare those numbers the 4060ti and 4070 look even worse. In G-d I trust.
    Reply
  • Alvar "Miles" Udell
    Newoak said:
    Most people would buy these cards for 2k gaming, not 1080p. There will be plenty who try to 2k UW, and 4k as well. When you compare those numbers the 4060ti and 4070 look even worse. In G-d I trust.

    Disagree. The 4060Ti cannot do 2560x1440 60fps without overclocking (and even then barely), and cannot do 90fps at 1920x1080 without cutting details, as befits entry level cards, so most people would buy these for 1920x1080 gaming, or for 2560x1440 lower demand games (such as MMOs)


    Reply
  • Amdlova
    The rx 7700xt it's a overpriced piece of junk. The 7800xt is danger close tho the price of a 7700xt
    Why get that if you really can buy a better overall card.
    7700xt need to be lowered to 300 330 us to be good
    Reply
  • hotaru251
    Alvar Miles Udell said:
    The 4060 Ti is not a "mid-range" card
    this.

    60 tier has never been mid...thats the 70 tier.
    80 is high end & 90/titan was HALO tier.
    Reply
  • digitalgriffin
    The 5700XT was $400 at launch
    7700XT 5 1/2 years later at $400 isn't that bad....
    They are the same tier card.

    But the 5700XT was smidge faster than a 1080.
    The 7700XT barely catches a 4070 and is awful at RT

    I can still run 2k (1440p) 90 fps on starfield with up sampling on my 5700XT and medium settings. It's a little blurry but good enough.

    And we are 7 months out till RDNA4 8000 series and that will decimate the current price to performance.
    Reply