Philips BDM3270 32-inch VA Monitor Review

OSD Setup & Calibration

There are six picture modes, although you won’t find them in the main OSD. The far left key brings up the SmartImage menu. Off is the default and corresponds to the factory calibration data sheet. The other modes are task oriented and make various adjustments to white point and gamma to achieve their goals. All you have to know is leave SmartImage off for the most accurate out-of-box color you’ve ever seen.

The main OSD is divided into eight sub-menus starting with an input selector. Next is the Picture menu, which has the usual brightness and contrast sliders along with sharpness (leave it on its default to avoid ringing), five gamma presets, SmartResponse (overdrive), SmartContrast (dynamic contrast), and a Pixel Orbiter to prevent screen burn-in. This is not necessary with LCD panels.

PIP/PBP can display two video sources at once in either a side-by-side format or a windowed configuration. You can move the window to any corner you wish, size it, and swap sources in this menu.

Audio allows you to select a source: HDMI, DisplayPort, or analog; and adjust or mute the volume.

The Color menu has three choices for white balance control. Color Temperature lets you set the point at one of six values ranging from 5000K to 11500K. sRGB locks out further settings and fixes the temp at 6500K. User Define unlocks RGB sliders which work with decent precision. The BDM3270 is so good on the Color Temperature 6500K setting that we were unable to make any improvement when we calibrated the display ourselves.

In the OSD menu you can move the settings window around the screen, toggle its transparency, and set the timeout up to 60 seconds. Also there's an option for the bezel user key, which can be programmed to one of several functions.

Last we have the Setup menu, which lets you control the DisplayPort version. 1.1 is the default, so you should change it to 1.2 unless you have an older video card. You can also make image geometry adjustments for the VGA input. Finally, there is a factory reset that will return all settings to their defaults.


When we took our initial measurements, we found our BDM3270 sample actually exceeded its factory calibration data sheet. Its out-of-box accuracy is nearly perfect in all areas. For ego’s sake we attempted a calibration in the User Define mode but were unable to match the default measurements. To replicate our results, leave SmartImage off and set brightness to taste. We’ve provided settings for popular output levels below along with our RGB values if you are inclined to tweak. Trust us, this monitor is best left alone. It’s that good.

Philips BDM3270 Calibration Settings
Brightness 200cd/m2
Brightness 120cd/m227
Brightness 100cd/m219
Brightness 80cd/m212
Brightness 50cd/m21
Color Temp RGB
Red 98, Green 100, Blue 98

Create a new thread in the US Reviews comments forum about this subject
This thread is closed for comments
Comment from the forums
    Your comment
  • Anonymous
    Terrific black levels and contrast ratios there! Those are main things that I hate about IPS panels. Wish it was 4K though, since I'd rather not downgrade in PPI from the 27" 1440 display I got half a decade ago.
  • anort3
    Nice to see VA panels getting some love. I've had a 32" Samsung S32D850T for about 2 years now. It uses the same panel as the BenQ BL3200PT mentioned on the first page. I wouldn't trade the picture quality for anything and I use it primarily for gaming.
  • sillynilly
    Nice review and panel - confused though you say it is selling for less than $700, but the link shows $379 (which is amazing if it is the same monitor). At that price point it is a great monitor for everyday use and I may be buying one to replace my old 1440 IPS used for daily tasks.

    EDIT: It is the same, but just not available for at least 1-2 months, which I read to mean as never. Maybe being phased out?
  • WhyAreYou
    Looks like a nice monitor. Nice review and thanks!
  • theusual
    Their manual says it can handle up to 76 hz vertical refresh rate. Have you attempted this?
  • theusual
    Oops. I see that is at 1440x900. Only 60Hz at full resolution. I wouldn't want you to damage your monitor attempting it.
  • mapesdhs
    It's a shame you've not reviewed the Philips BDM3275UP, an UHD model using similar technology.

    Re the page about the OSD, one thing is missing: are the menus decently readable? I've read compaints about this concerning Philips monitors on seller sites. Also, re the model I cite above, several owners report annoying vertical banding issues which required model replacement; did you see any sign of this with the 3270?


    PS. Please do something about these stupid popup videos, they are really annoying. They block the navigation menus and are visually very irritating. Whoever thought they were a good idea, they're wrong.
  • uglyduckling81
    117741 said:
    PS. Please do something about these stupid popup videos, they are really annoying. They block the navigation menus and are visually very irritating. Whoever thought they were a good idea, they're wrong.

    Add NoScript to your Firefox browser. Allow,, and best of

    Add on Ublock Origin.

    You won't see videos or ads. Makes for a great browsing experience. Of course you have to set up which scripts to allow for each site you go to. WCCFTech for instance has about 30 scripts of which I allow 1 maybe 2 to get the full experience but still block all the spying and data wasting downloads.

    I'm on very limited download quota this year so every byte counts. Plus it speeds up my web page loading.
  • wreck3r
    Which is the one reviewed, BDM3270QP2 or BDM3270QP ?
  • hixbot
    I'm still waiting for a QHD/4k PVA 120hz+ panel with strobing and Gsync/freesync that isn't curved!
    I can't stand the contrast ratios of IPS, and I'm not interested in all these curved PVA gaming panels. I want a flat PVA gaming panel that is atleast QHD.
  • mapesdhs
    464372 said:
    Add NoScript to your Firefox browser. Allow,, and best of

    I'd rather sites just didn't use annoying popups in the first place. Makes it more likely users will go elsewhere.
  • sunny420
    Thank you for the review. This monitor looks great. Being a gamer though, I just wish it was a little faster (Hz) with less lag (ms)..
    Maybe I missed it but, you stated your go-to monitor was a 27" 2560x1440. Which one?
    Also, it was compared only to other IPS type panels and it would have been nice to see a comparison to another VA monitor, such as the BenQ BL3200PT or Asus PB328Q. Perhaps they were not available.
  • Niva
    Yes the pop-ups are terrible. Recently on my phone I clicked on a th link from facebook and redirected me to some virus ridden website within seconds. I'm reconsidering my regular visitations now.
  • mapesdhs
    979031 said:
    Thank you for the review. This monitor looks great. Being a gamer though, I just wish it was a little faster (Hz) with less lag (ms). ...

    Unless you're on the edge of performance FPS gaming, you'll never notice it. People comment a lot about lag wrt IPS panels, but not from personal experience. I've been using a 1920x1200 IPS for several years, it's great for gaming. I could never tolerate the narrow viewing angles of TN. I want to move up to 4K, but only if I can get a decent IPS, hence my mention of the other Philips model which I've been considering. I don't know much about VA panels though; my one concern are comments I've read about vertical banding on Philips VA models.

  • drkolo
    if im correct this monitor was release in 2015, maybe a new verion with BDM3270QP"2" ?
    it has good feedback indeed and one bad point concerning touch buttons for settings which are too sensitive. I dont know if they fixed it.
  • mapesdhs
    I've seen the same comments made about the newer UHD model i mentioned, re the overly sensitive buttons, so presumably it's still a problem.
  • burniemac
    What is the motion blur like on this monitor. My old 23@ HD IPS display is terrible for motion blur and any dark scenes are ruined by ghosting and blur.

    How does this monitor perform when watching video?
  • mapesdhs
    Sad to report the 32" 4K model I mentioned has vanished from the seller site I referenced. Weird, I thought it was a new model.
  • nlevitas
    This is a paper release. They produced a few for site reviews. They gave some to Amazon to gain legitimacy and to get some real consumer reviews. Today is March 8 2017. Try to buy one. Amazon drop 1 to 2 months wait time to temporarily out of stock after I asked them if this is a paper release. $700 mentioned in the article is a reasonable price considering Dell 30" IPS with real PRO colors $879. But Amazon advertised $379 price was too good to be true. I would not expect this from Philips. Toms Hardware cannot know and question companies about this. But this practice is unfortunately not the first. May be they should take a note for future reviews
  • Tom Griffin
    I would love to have this monitor since I use an IDE all the time developing software; the desktop real estate and the rest of the jazz is just icing on the cake.