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Hybrid Devices Are The Future of Notebooks, Says AMD

Look, it's Temash and Kabini in a bikini.

Kevin Lensing, AMD's Director of Mobility, recently told TrustedReviews that the growth of the traditional notebook is gone, that it's on the decline along with desktop sales. The lifeline for the notebook market, it seems, is in hybrids.

According to Lensing, a portion of the traditional notebook decline is due to its inability to keep the evolutionary pace with tablets and hybrids. He claims that slow boot speeds, limited mobility and poor quality displays have driven consumers away from Windows and into the arms of iOS and Android.

"We think the hybrid is the notebook of the future," he said although he also noted that there will be "numerous pitfalls" along the way before hybrids become the norm. "Some form factors will have a short shelf life and there’s no volume testing. The designs aren’t there yet."

The problem ODMs and chip makers are facing now is that the current lack of hardware sales is making it extremely difficult to determine what hybrid form factor consumers actually want. Thus the numerous pitfalls will be filled with failed attempts to get the hybrid designs right.

However with Temash and Kabini, AMD is shooting to provide devices with true dual functionality: those that function as a standalone tablet, and as a full-blown notebook experience when docked with a keyboard. Lensing said devices powered with these chips will focus primarily on the consumption of content when in tablet mode, including movie watching and browsing the internet. When the tablet is docked, overall power is boosted thanks to AMD's Turbo Dock Technology, which promises console gaming on a mobile device.

This hybrid solution is the result of AMD's own lessons learned from mistakes made in the past. Lensing told the site that AMD is now quicker to react to the changing computing landscape. "It took us too long to reply to the netbook," he admitted.

He also said AMD actually killed the netbook thanks to the launch of its Brazos processor in 2011. Other experts disagree, saying that Apple had already delivered the deathblow with the launch of its iPad in 2010. Brazos was just another nail in the coffin.

  • codo
    I dont know why AMD is talking about the future seeing they wont be part of it
    Reply
  • willam1a1000
    It's worth checking out the brand new Quad Core Hummingbird PX103 10" hybrid for $255 at a site called TabletSprint
    Reply
  • willam1a1000
    It's worth checking out the brand new Quad Core Hummingbird PX103 10" hybrid for $255 at a site called TabletSprint
    Reply
  • willam1a1000
    It's worth checking out the brand new Quad Core Hummingbird PX103 10" hybrid for $255 at a site called TabletSprint
    Reply
  • Dede Riswan
    The only competitive advantage of AMD product is price.
    Reply
  • nevilence
    10866246 said:
    The only competitive advantage of AMD product is price.

    and for a lot of people that is a very important factor
    Reply
  • jimmyjohnz
    If AMD knows that hybrids are the future, then why haven't they released anything to compete with intel's ultrabook standard? I would happily buy cheaper Ultrabook-esque hybrid with AMD insides, but there isn't anything currently on the market to compete. So much for being "Quicker to react..."
    Reply
  • Shin-san
    I seriously want more AMD touchscreen laptops / tablets simply for the Radeon over Intel HD 4000
    Reply
  • griptwister
    This new commenting system sucks. I can't see any of the comments till I post.
    Reply
  • danwat1234
    Slow boot speeds? Not with an SSD. Limited mobility? Not with strong arms and/or a light weight laptop
    Reply