Asus UK Offers Terrible GPU Trade-in 'Deals' for RTX 40-Series Sales

Graphics Cards
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Despite the criticism of being overpriced, Nvidia’s latest GeForce RTX 40-series products are presently some of the best graphics cards on the market. However, It looks like Ada Lovelace sales aren’t booming, as Asus UK has launched a trade-in program to bolster sales.

Asus’ trade-in campaign isn’t any different from your typical car or cellphone trade-in program. In fact, Asus offered a similar program in the past. You trade in your old graphics card, and the value is deducted from the price of the new graphics card. But, of course, you’ll have to analyze the action of doing so since sometimes it’s just financially better to sell the graphics card yourself than to trade it in.

The offer runs from February 3 to March 17 and is open to GeForce and Radeon owners as long as their graphics cards are on the list of qualifying SKUs. The compensation varies between £50 ($61) to £300 ($363), depending on the age of your graphics card. Asus accepts models as old as the GeForce RTX 1060 or the Radeon RX Vega 56 and as recent as the GeForce RTX 3060 Ti or the Radeon RX 6650 XT. The promotion is limited to buyers in the UK and the participating retailers Asus UK, AWD-IT, Amazon UK, Box, CCL, Currys, Ebuyer, Novatech, Overclockers UK, and Scan.

Qualifying Asus GeForce RTX 40-series GPUs

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Graphics CardPart NumberSKU
ROG Strix GeForce RTX 4080ROG-STRIX-RTX4080-16G-GAMING90YV0IC1-M0NA00
ROG Strix GeForce RTX 4080 White OC EditionROG-STRIX-RTX4080-O16G-WHITE90YV0IC3-M0NA00
ROG Strix GeForce RTX 4070 Ti OC EditionROG-STRIX-RTX4070TI-O12G-GAMING90YV0II0-M0NA00
ROG Strix GeForce RTX 4080 OC EditionROG-STRIX-RTX4080-O16G-GAMING90YV0IC0-M0NA00
TUF Gaming GeForce RTX 4070 Ti OC EditionTUF-RTX4070TI-O12G-GAMING90YV0IJ0-M0NA00
TUF Gaming GeForce RTX 4080TUF-RTX4080-O16G-GAMING90YV0IB0-M0NA00
ROG Strix GeForce RTX 4080 White OC EditionROG-STRIX-RTX4080-16G-WHITE90YV0IC4-M0NA00
ROG Strix GeForce RTX 4070 TiROG-STRIX-RTX4070TI-12G-GAMING90YV0II1-M0NA00

Asus's list of qualifying products consists of various custom GeForce RTX 4070 Ti and GeForce RTX 4080 models. The less expensive models, such as TUF Gaming GeForce RTX 4080 or TUF Gaming GeForce RTX 4070 Ti OC Edition, are eligible for trade-in. Asus also included more premium offerings like the ROG Strix GeForce RTX 4080 OC Edition and ROG Strix GeForce RTX 4070 Ti OC Edition.

Surprisingly, Asus didn't put the GeForce RTX 4090 in the trade-in program. The decision implies that GeForce RTX 4090 sales are meeting the company's projections; meanwhile, the lesser models like the GeForce RTX 4080 and GeForce RTX 4070 Ti need a little push. However, it shouldn't be a shock since the GeForce RTX 4090 has managed to break into Steam's Hardware Survey, whereas the GeForce RTX 4080 and GeForce RTX 4070 Ti are nowhere to be found.

Qualifying GeForce, Radeon GPU Trade-ins

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NameCashback (subject to inspection and Trade-in Criteria)
GTX 1060£90
GTX 1070£90
GTX 1070 Ti£100
GTX 1080£100
GTX 1080 Ti£130
GTX 1650£55
GTX 1650 Super£65
GTX 1660£80
GTX 1660 Super£100
GTX 1660 Ti£120
Radeon VII£200
RTX 2060£150
RTX 2060 Super£180
RTX 2070£200
RTX 2070 Super£230
RTX 2080£265
RTX 2080 Super£280
RTX 2080 Ti£300
RTX 3050£180
RTX 3060£200
RTX 3060 Ti£230
RX 5500£50
RX 5500 XT£60
RX 5600£75
RX 5600 XT£100
RX 5700£120
RX 5700 XT£150
RX 6400£85
RX 6500 XT£110
RX 6600£150
RX 6600 XT£170
RX 6650 XT£200
RX Vega 56£125
RX Vega 64£150

Asus' value for some of the more recent graphics cards is undoubtedly hard to swallow. For example, the company's paying £230 ($278) for a GeForce RTX 3060 Ti that costs over £430 ($519) on the UK market when new. The trade-in graphics card is still subject to revision, so owners may not even get the total amount that Asus is offering. For comparison, used GeForce RTX 3060 Ti graphics cards are going for at least £300 ($362) on eBay UK, so you can certainly get better value by selling it on your own. The only reason anyone would take up Asus on the trade-in offer is if they don't want to go through the hassle of selling the graphics card on the second-hand market.

The most that Asus will offer is £300 ($362) for the GeForce RTX 2080 Ti. Logically, stores don't sell the GeForce RTX 2080 Ti anymore, so you can only find it used. However, eBay UK sellers are offloading GeForce RTX 2080 Ti for under £200 ($241), so that's one of the Asus offers that looks sound.

Zhiye Liu
News Editor and Memory Reviewer

Zhiye Liu is a news editor and memory reviewer at Tom’s Hardware. Although he loves everything that’s hardware, he has a soft spot for CPUs, GPUs, and RAM.

  • cknobman
    $130 for my 1080ti! :LOL:

    Totally worth it :rolleyes:
  • missingxtension
    So they are basically offering what should be the price of used graphics cards. The yearly release cycle floods the market with iterations of the same product artificially jacking up prices. Hence the 🍏 yearly revisión cycle, because they are not truly upgrades. 1080 to 2080 to 3080 to 4080, they should have only released a 1080, skipped 3080 as a revised 1080ti, then another new product release at 4080 that should have been a 2080. The 670 should skipped all the way to 1070 as a ti, etc.
  • Amdlova
    Beyond of stupid...
  • PlaneInTheSky
    A small store doing trade-in is normal.

    A big brand needing to do trade-in is a telltale sign sales are not going well.
  • korekan
    they will get even more terrible sales for the 50 and 60.
  • My first thought:
    Trade in your overused mining card. How are they going to test, stress test it for an hour? 🙂
  • Friesiansam
    You could try and sell through eBay, complete with the, not insignificant, attendant risk of being ripped-off, leaving you with no card and no money.
  • Dagnir
    Funny thing is that in the list of card you can trade-in, it's simply "RTX %modelnumber". But when you try to submit a claim and you need to select a card, they give you a drop-down menu where all cards are called "ASUS RTX %modelnumber%" and the page says "Please choose your Asus card". Now I'm confused about whether other brands are eligible for a trade-in (no mention of this in the terms and conditions).
  • azalea_k
    If this was also US, I might be tempted, but only as I own an Asus 2080Ti and a 4080 would mean much better RTX, ReBar, etc. Otherwise, it's kind of a luxury as not much else bottlenecks my current card. So, probably a good thing it's not US also, then.
  • kaalus
    Where did you get the £200 for a used 2080ti from? The cheapest ones on eBay go for £399. There are some broken (for parts only) for £250.

    £200 would be a massive bargain. 2080ti is faster than 3060ti, which sells for £430.