AMD Brags That Its Old GPU Beats Nvidia's Old GPU

Radeon RX 6800
Radeon RX 6800 (Image credit: AMD)

Although the Radeon RX 7900 series has already launched, AMD's Radeon RX 6800 continues to be one of the best graphics cards in the retail market. Sasa Marinkovic, senior director of gaming marketing at AMD, wants to make sure that consumers don't forget that, sharing a chart showing the Radeon RX 6800's dominance over the GeForce RTX 3070.

Both the Radeon RX 6800 and GeForce RTX 3070 are last-generation products dating back to late 2020. Back then, it didn't make much sense to compare the two cards because they belonged to different tiers due to their MSRPs. The Radeon RX 6800 hit the market with a $579 MSRP, whereas the GeForce RTX 3070 launched with a $499 MSRP. Of course, neither graphics card retailed at their respective MSRP during 2020–2022.

Things have thankfully settled down since the end of Ethereum mining. The cheapest Radeon RX 6800 has dropped to $479, while the GeForce RTX 3070 now starts at $456, making them direct rivals.

While Nvidia has now launched the GeForce RTX 4070 to replace the GeForce RTX 3070, AMD hasn't released a successor to the Radeon RX 6800. The GeForce RTX 4070 also enters the market at $599, 20% higher than its predecessor's MSRP while offering GeForce RTX 3080-level performance at lower power requirements. That means pitting the GeForce RTX 4070 against the Radeon RX 6800 sort of misses the point, especially when we expect RTX 4060 Ti to arrive before the end of the month.

A better comparison will be between the upcoming Radeon RX 7700 (XT) and GeForce RTX 4060 Ti, or between RTX 4070 and whatever equivalently priced GPU AMD wants to ship. But let's go ahead with AMD's comparisons for now.

(Image credit: Sasa Marinkovic/Twitter)
Zhiye Liu
News Editor, RAM Reviewer & SSD Technician

Zhiye Liu is a news editor, memory reviewer, and SSD tester at Tom’s Hardware. Although he loves everything that’s hardware, he has a soft spot for CPUs, GPUs, and RAM.

  • thisisaname
    A new version of my Dad is better than your Dad?
    Reply
  • Alvar "Miles" Udell
    But really, no one should be purchasing a last-generation graphics card for $480 right now when potential replacements are right around the corner.

    But really nobody should be purchasing -any- graphics card right now. New cards are too overpriced, especially midrange cards for their specs, and old cards are about to be replaced.
    Reply
  • hotaru251
    who would buy a new old gen gpu?
    get used from the ppl who do get new at better value.
    Reply
  • bit_user
    AMD Can't Beat Ada, So Brags About Old Ampere Comparisons
    That's missing the point. The reason AMD is making comparisons involving the RX 6800 is because they have a lot of old inventory they're trying to move. It has nothing to do with RX 7000 vs RTX 4000.

    The cheapest Radeon RX 6800 has dropped to $479, while the GeForce RTX 3070 now starts at $456, making them direct rivals.
    Okay, so then you just legitimized their comparison between the two. That's settled.

    I think the author is trying too hard to manufacture controversy, here. The only story is what the old and new cards are currently selling for, and how their performance compares.
    Reply
  • PEnns
    And the author is really upset over this because......??

    Ah yes, it's the daily /weekly "let's bash AMD" article from the usual suspects.
    Reply
  • PEnns
    Alvar Miles Udell said:
    But really nobody should be purchasing -any- graphics card right now. New cards are too overpriced, especially midrange cards for their specs, and old cards are about to be replaced.

    Not sure about that.

    AMD's 6800 series are more future proof because of their extra VRAM and superiority in general. I'd say a 6800 XT would be good for another 4-6 years. And you can't their beat current price.
    Reply
  • Order 66
    previous generations of GPUs will always be valuable for people on a budget or for people who don't need the latest generation hardware.
    Alvar Miles Udell said:
    But really nobody should be purchasing -any- graphics card right now. New cards are too overpriced, especially midrange cards for their specs, and old cards are about to be replaced.
    Replaced by what more overpriced crap from Ngreedia?
    Reply
  • lesp4ul
    True, lots of onsold rdna 2 cards so they made lame campaign like these. Typical amd.
    Reply
  • sitehostplus
    AMD has no desire to actually compete directly with nVidia, and have stated such repeatedly.

    Until this changes, expect to see more of this, and even higher prices from nVidia.
    Reply
  • BeedooX
    Let's be realistic here. Most people only want AMD to be "more" competitive so they can buy cheaper Nvidia GPUs. A bit stinky really.
    Reply