Apple Shows Off $3,499 Vision Pro XR Headset at WWDC

Apple Vision Pro
(Image credit: Tom's Hardware)

After years of speculation, Apple is getting into VR and AR in a big way. At its WWDC 2023 developer conference keynote, the company revealed Vision Pro, an XR headset combining virtual and augmented reality. It's Apple's first big hardware category since the Apple Watch was released in 2015. It will start at $3,499 next year and will ship on Apple.com and in US retail stores. It's being shown now to get developers involved.

The headset has a single piece of laminated glass with a "wide array of cameras and sensors." The frame includes a button for photos and videos, and a digital camera to switch between levels of AR and VR. Vision Pro's frame has a thermal design that draws air through holes in the system to keep it cool. Needless to say, this isn't a fanless design, although Apple says that it's "near silent" in operation.

Apple is calling it "the most advanced personal electronics device over" and says it is based on over 5,000 patents.

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Andrew E. Freedman
Senior Editor

Andrew E. Freedman is a senior editor at Tom's Hardware focusing on laptops, desktops and gaming. He also keeps up with the latest news. A lover of all things gaming and tech, his previous work has shown up in Tom's Guide, Laptop Mag, Kotaku, PCMag and Complex, among others. Follow him on Threads @FreedmanAE and BlueSky @andrewfreedman.net. You can send him tips on Signal: andrewfreedman.01

With contributions from
  • ottonis
    With all due respect, but who is going to wear these "diving goggles"? Augmented reality requires hardware that is unobtrusive, light, virtually invisible and that doesn't get in the way of the users' interaction with the world. If the photo / render of the Vision Pro is even remotely indicative of how the final product will look like, then this is going to be another "thing for the nerds" as all VR glasses before.
    Reply
  • bit_user
    It's been rumored for so long that the release almost seems anticlimactic to me.

    An external display will show your eyes so that people can recognize if you're immersed in VR or not
    Freaky.

    Correction:
    Bob Iger, the CEO of Apple, joined Apple CEO Tim Cook at WWDC, showing off Disney Plus
    Bob Iger is CEO of Disney, of course.
    Reply
  • bit_user
    ottonis said:
    With all due respect, but who is going to wear these "diving goggles"? Augmented reality requires hardware that is unobtrusive, light, virtually invisible and that doesn't get in the way of the users' interaction with the world.
    I thought they already acknowledged in an investor earnings call that it's not going to be a high-volume product and isn't expected to have a big impact on revenues this year. That says it's more aimed at early adopters and developers, a bit like Hololens.

    There was also rumored to be some internal disagreement with the idea of launching this year, due to it not being ready for true mass-market adoption. I think it was basically "pushed out of the nest" by Tim Cook. Personally, I agree with the idea of releasing something for developers to work with.

    I think they're probably not expecting people to use it for more than a few hours per day, or else the whole ski goggles format would probably be too much.

    ottonis said:
    If the photo / render of the Vision Pro is even remotely indicative of how the final product will look like, then this is going to be another "thing for the nerds" as all VR glasses before.
    I wish they showed an image with the wearer's eyes shown, as claimed. I wonder just how natural or strange it'll seem.
    Reply
  • Elusive Ruse
    Unimpressive piece of tech as far as AR or VR go but I'm sure enough Apple converts will buy one to justify this.
    Reply
  • hotaru251
    ofc Apple releases an overpriced product (let alone to a super niche thing)
    I don't see em being popular and likely get pricedrop and/or no future version as sales will be low.
    Reply
  • LordConrad
    ottonis said:
    With all due respect, but who is going to wear these "diving goggles"? Augmented reality requires hardware that is unobtrusive, light, virtually invisible and that doesn't get in the way of the users' interaction with the world. If the photo / render of the Vision Pro is even remotely indicative of how the final product will look like, then this is going to be another "thing for the nerds" as all VR glasses before.
    Totally agree. Except for movie watching at home, which admittedly does look like a great experience, I can't picture anyone walking around while wearing a cumbersome pair of goggles.
    Reply
  • toffty
    Get back to me when apple has a Google glasses tech. iGlasses? Then I'll be excited.
    Reply
  • RichardtST
    No controllers? That's a big NO for me. The controllers are my physical connection to reality. I'm not giving those up without a fight.

    The other big problem with VR in general is simple paranoia. Right? The inability to detect sounds or presences while you've got the headset on! Give me a good motion/sound detector that will instantly alert me to anything funky going on in the room/house around me and I'd snap it up with a quickness. With my VR headset on I'm just flat out deaf and blind. That irks me.

    Still, the only reason I use my VR is for exercise. It's good for that! I get my cardio in.

    Last but not least, If I can't wear my regular glasses without extra hardware and extra expenses then your designers have failed. I can wear them just fine in all three of my current headsets.
    Reply
  • mickrc3
    Because of a high degree of astigmatism and extreme nearsightedness my glasses are already very expensive. I can just imagine what custom lens inserts will cost - at least four figures. No thanks, I'll pass.
    Reply
  • bit_user
    Elusive Ruse said:
    Unimpressive piece of tech as far as AR or VR go
    Really? What's your reasoning?

    I'm not disagreeing (yet), as I don't know any more about it than what the article said.

    hotaru251 said:
    I don't see em being popular and likely get pricedrop and/or no future version as sales will be low.
    If they weren't already hard at work on future versions, then I don't think they'd bother launching it. From what I've heard, they have reasonable expectations for how this generation will do, and it's important to get hardware into the hands of more developers and early adopters, if you want to grow the ecosystem.

    So, no. I don't expect they'll get cold feet, just because sales of this product are lackluster. Maybe if they still haven't gotten traction by 3rd gen, they'll pull a "Hololens" and cut their losses.
    Reply