It's always great news when you see announcements that the price of the latest graphics cards is going down rather than up. And even though I feel the price of low to mid-range graphics cards is still far too high compared to before, this is the new norm as inflation has caused prices of literally everything to skyrocket.
Previously hovering around the $450 mark, several of AMD's board partners have reduced the price of their RX 7700 XT models to start at $30 less. You can find the Gigabyte Radeon RX 7700 XT Gaming OC for $419 at Amazon, the Sapphire Pulse Radeon RX 7700 XT for $419 at Newegg, and ASRock's Radeon RX 7700 XT Challenger OC for $419 also at Amazon.
So, if you're keeping an eye out for a good mid-range GPU for some 1440p gaming, then the RX 7700 XT is definitely worth considering. Not only does this card come with an ample 12GBs of VRAM - more than enough for the latest games - but it can also use AMD's AFMF (AMD Fluid Motion Frames) frame generation technology to increase frame rates and smooth out gameplay.
If you take a look at our GPU hierarchy, you can see the RX 7700 XT sitting just below the RTX 4070 and RTX 4070 Super and for considerably less money. The cheapest RTX 4070 (as of this writing) is the MSI Ventus RTX 4070 at $519 from Newegg after a $30 discount and a rebate.
You can check out our review of the RX 7700 XT for more information about this card's performance and benchmark testing results. Although we thought this card was too expensive at the time for its position against the competition (including the previous RX 6000 generation from AMD), this price reduction makes it slightly more competitive.
