Cooler Master has so many leftover Shark X cases that it's selling them at $4,300 a piece in Japan — the case is admittedly cheaper than the $7,000 pre-built PC that Cooler Master was offering
You can now buy the Shark X case separately. However, it'll still cost you a small fortune
Cooler Master is now selling the case that makes up its Shark X pre-built gaming PC as an independent product in Japan. The case manufacturer has announced that its Shark X case will be available starting today for 658,000 yen (tax included), roughly $4,300 at the Yodobashi Akiba2F PC parts store and other stores in the future.
"The Shark X is more than just a high-performance PC, it's a masterpiece of technology and art that epitomizes Cooler Master's innovative design and technical prowess." —Jimmy Sha, CEO of Cooler Master.
The Shark X case is an exotic mini-ITX gaming case that takes on the literal appearance of a shark. The case measures 31.10 x 35.75 x 35.20 inches (790 x 908 x 894 mm), with the Shark' propped up vertically from its tail, sitting on a hexagonal RGB base. The shark is painted white and surrounded from head to toe in RGB lighting, including RGB at the base, RGB integrated into the tail area, and two RGB rings on the right and left fins.
The main system components are housed beneath the jaw area, with room for a mini-ITX motherboard. The top of the case, where the top shark fin is located, houses the case's main cooling elements, supporting an AIO liquid cooler and a discrete graphics card.
The Shark X case first appeared in Cooler Master's pre-built Shark X PC, unveiled at CES 2023 and showcased again at CES 2024. The case itself was inspired by a mod called Leviathan by Inony, which won the 2019 Cooler Master Case Mod World Series. A few months ago, Cooler Master launched the Shark X PC for a whopping $7,000, featuring a Core i7-14700F and RTX 4070 Ti Super.
Thankfully, Cooler Master charges less than $7,000 for the Shark X case. However, it is still well beyond the price of traditional cases, which are priced at a sky-high $4,200. It's unclear if the Shark X case will be available outside the Japanese market.
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Aaron Klotz is a contributing writer for Tom’s Hardware, covering news related to computer hardware such as CPUs, and graphics cards.
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Ralston18 Leftovers....Reply
Classic example of letting form get in the way of function.
And a costly way at that.
Good candidate for any number of management course case studies. -
AkroZ
The case should not be expensive to make, they just go for premium market and overpriced too much, this happen often.Ralston18 said:Leftovers....
Classic example of letting form get in the way of function.
And a costly way at that.
Good candidate for any number of management course case studies.
The issue with the discount is for the 7000$ buyers, this give a bad reputation unless the seller paid back the difference. -
SirStephenH
It's not a discount. $4,300 is for the case alone, $7000 is a fully pre-built PC.AkroZ said:The case should not be expensive to make, they just go for premium market and overpriced too much, this happen often.
The issue with the discount is for the 7000$ buyers, this give a bad reputation unless the seller paid back the difference. -
Notton
I think this case is a hard sell in Japan because of its size.Ralston18 said:Leftovers....
Classic example of letting form get in the way of function.
And a costly way at that.
Good candidate for any number of management course case studies.
The average room sizes are smaller, and Xshark takes up a ton of room.
That's not to say the pricing is high compared to the disposable income of the vast majority of its citizens.
It's a boutique, low quantity, and high quality item.AkroZ said:The case should not be expensive to make, they just go for premium market and overpriced too much, this happen often.
The issue with the discount is for the 7000$ buyers, this give a bad reputation unless the seller paid back the difference.
Did it really cost $4300 per unit to go from drawing to production? IDK
Which is over ¥107,000. You can buy a use Kei car with that kind of money.SirStephenH said:It's not a discount. $4,300 is for the case alone, $7000 is a fully pre-built PC. -
San Pedro
$4300 is more like ¥500,000+. You can definitely get a used kei car for that price. I don't see it selling well at all no matter where they sell it at that price.Notton said:
Which is over ¥107,000. You can buy a use Kei car with that kind of money. -
Notton
My first choice for selling it would be Dubai.San Pedro said:$4300 is more like ¥500,000+. You can definitely get a used kei car for that price. I don't see it selling well at all no matter where they sell it at that price.
Akihabara might be a tourist hot spot, but shipping a Shark X from Japan to anywhere else in the world would be a pain. -
tom2tec Typical upper class mismanagement, the people making the decisions live in an affluent fantasy, they have no real appreciation of values and they aren't ethical enough to respect those who do. Incompetency is the problem with elitism.Reply