CaseLabs Q&A Session: January 2015 AMA Recap

Questions Six Through 10

Q. Is it possible to provide a time frame for a release/unveiling for the X2?

A. The X2 is expected to launch this quarter. We've modified the original concept to streamline it a bit more and simplify it. It should make its debut at PDXLAN in late February.

Q. How did you get started?

A. After the economic meltdown in 2008 we started looking at what we could do to augment the core business. We started offering design services. As a pilot project, I started working on a PC case design. I have been building systems professionally and for family and friends for over 30 years, so I had a long list of pet peeves with conventional cases. That "test" project became the Magnum M8. I was pretty with it, so we decided to make the leap and go into the case business. At least I would get the case *I* always wanted!

Q. CaseLabs has always represented a premium product to me, typically out of reach for the budget builders I most often support. Do you have any plans to offer more mainstream or budget-friendly options? I don't necessarily mean below $50, but how about under $100?

A. Probably not anytime soon, if ever. The economics of the market changes drastically when you approach $100 retail price point. We would probably need to use alternative materials (plastic & steel) and go offshore. At that point it would no longer be a "CaseLabs" product. We are working on getting to a new lower (sub $200) price point with the X2.

Q. What are your builds right now (both your cases and your computers)?

A. My current system is still a work in progress, but should be done in a month or so. I'm building in a Merlin SM5 and here are the parts:

  • SSD: Intel 510 Series 128GB
  • Fan Controller: Lamptron FC5 V2
  • Radiator: Aquacomputer AMS 360
  • CPU Block: EK Supremacy - Nickel
  • GPU Block: EK GeForce 780 GTX VGA Liquid Cooling Block - Nickel
  • Pump/Res: EK D5 X-RES Top 250 w/ D5 Vario Pump
  • Fans: Noiseblocker eLoop B12-3 1900 RPM (4)
  • Fans: Noiseblocker eLoop B12-4 2400 RPM (3)
  • Fan: Noiseblocker NB-BlacksilentPRO PR2 (1)
  • Fittings: EK-HDC 12mm G1/4 - Black Nickel
  • Tubing: E22 12mm OD ridged acrylic

Q. Do you worry that modular cases may be too complex for beginners first building computers, or are they not your audience?

A. You know I am actually surprised by how many first time builders buy our cases. Not to say that it I think it's too complicated, or they shouldn't, but I guess some people want to dive right in with a hardcore build right off the bat. I feel this may be due to the growing popularity of modding and water cooling in general. Our audience is anyone who takes an interest in our products and I wouldn't rule anyone out. Now that we have our new site pretty much complete we are going to start working on a series of product videos which should help builders on all skill levels.

  • Lutfij
    This was a fun outing with Kevin & Company! Looking forward to seeing more reputed companies/brands come by for another round of AMA's :)
  • Urzu1000
    Didn't even know this company existed to be honest. After having a look at their lineup, I will probably be buying one for my next build.
  • szalkerous
    I love my CaseLabs case, one of the best investments I made in a long time. Sure, the delivery takes significantly longer than other cases, but the end result is VERY worth the wait.
  • zenbi
    After being a long time fan of Lian-Li, I decided to try CaseLabs (Mercury S3) for my last build.

    The problem I have with Lian-Li is that they make a dozen different designs every year (with limited availability) and continually retire the old designs. Getting the same model one year later just doesn't seem possible.

    I hope that CaseLabs maintains a stable (and small) set of models that I can reorder next year (or even next month)!
  • jasonelmore
    About the USB and i/o on the front of the cases. Seriously, you bring up cost? your cases are already some of the most expensive in the world, albiet nice, but the cost of USB is probably $2-3. We pay more than that in tax, VAT, import tarriff's etc.. Now if it was thunderbolt or optical then yea i see the reasoning.
  • JonnyDough
    Why not post some pictures in the article? This post almost feels like another advertisement.
  • USAFRet
    This was a Question and Answer. You ask, they answer.

    Not an advertisement of new releases.
  • JonnyDough
    Great, but it's a specific manufacturer. Why not have an open call for reps from various companies? It's kind of like an officer throwing a party for specific people rather than the whole squadron. Just doesn't seem right good Ret. Sarge/Chief.
  • USAFRet
    15159489 said:
    Great, but it's a specific manufacturer. Why not have an open call for reps from various companies? It's kind of like an officer throwing a party for specific people rather than the whole squadron. Just doesn't seem right good Ret. Sarge/Chief.

    There have been, and will be, multiple AMA threads. In several different product categories, from different manufacturers. This one happened to be CaseLabs.
  • JonnyDough
    I'll be waiting. Not that case labs doesn't have nice stuff. I checked out the site.