Nvidia GeForce GTX 780 Review: Titan’s Baby Brother Is Born

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At $1,000, GeForce GTX Titan only made sense for folks building small form factor PCs and multi-GPU powerhouses. Now there's another option with every bit of panache, a slightly de-tuned GPU, and a price tag $350 lower: meet Nvidia's GeForce GTX 780.

GeForce GTX 780: Another GK110-Based Card For Wealthy Gamers

GeForce GTX Titan is a lot like Intel’s Core i7-3970X—a ridiculously fast piece of hardware sitting atop of a stack of alternatives that make a lot more sense. The GeForce GTX 780 is akin to Core i7-3930K. It’s the option we’d recommend to more savvy power users. Almost every bit as fast, it costs a lot less and sacrifices very little of the flagship’s feature set (FP64 performance the biggest loss).

But we’d be remiss if we didn’t point out the more value-oriented offering able to satisfy a majority of enthusiasts: Radeon HD 7970 GHz Edition at $450. If you average the performance of our eight benchmarks and then calculate what you pay for every frame per second, AMD’s single-GPU flagship runs $8.38/FPS. The GeForce GTX 780 lands at $10.73/FPS. The Tahiti-based board also maintains a massive advantage in compute-oriented workloads. And it still includes Tomb Raider, BioShock, Far Cry 3: Blood Dragon, and Crysis 3. That’s a killer bundle. When performance per dollar is your only consideration in a high-end graphics card, AMD comes away looking pretty good.

Conversely, the GeForce GTX 780 is faster in absolute terms, even though you pay more for every drop of extra speed. It’s quieter than 7970, it uses less power, it includes a number of tuner-friendly tools, and Nvidia has a really cool feature in ShadowPlay (too bad it isn’t available to test yet). The 780 is a much better-looking board, too. But an asking price of $650 is only a relief to someone who was about a pay a grand for Titan. By all other accounts, that’s still a big flippin’ number.

This isn’t the generational jump you see when a company updates its architecture on a smaller process node and hits you with more speed at a familiar price point. GeForce GTX 780 is a derivative of existing technology that drops its shoulder and charges its way into a new segment. Is it worth more than GeForce GTX 680 or Radeon HD 7970 GHz Edition? Absolutely. But I would have rather seen the 780 at $550 or $600.

When it comes to multi-card configurations, there’s a lot more to laud. For the price of two GeForce GTX Titans, you could have three 780s. For $300 more than one Titan, you can get two 780s. If you’re gaming at 2560x1440 or 5760x1080, a couple of GK104- or GK110-based boards will help maintain playable frame rates using the most demanding detail settings. A couple of Radeon HD 7970s or a Radeon HD 7990 might turn out decent benchmark results, but their frame pacing issues are noticeable enough to earn a panel of gamers' disdain in A/B testing next to a GeForce GTX 690. Two GeForce GTX 780s are a winning combination, if you have the means.

The GeForce GTX 780 is a sexy piece of graphics hardware built on top of an impossibly-complex 7.1 billion-transistor GPU. It’s very fast, very quiet, and includes several other attractive features. But, I’m going to wait a week before deciding what I’d spend my money on in the high-end graphics market. You’d be wise to do the same…

Chris Angelini
Chris Angelini
Chris Angelini is an Editor Emeritus at Tom's Hardware US. He edits hardware reviews and covers high-profile CPU and GPU launches.
151 Comments Comment from the forums
  • CrisisCauser
    A good alternative to the Titan. $650 was the original GTX 280 price before AMD came knocking with the Radeon 4870. I wonder if AMD has another surprise in store.
    Reply
  • gigantor21
    GG Titan.
    Reply
  • It's definitely a more reasonable priced alternative to the titan, but it's still lacking in compute. Which might disappoint some but I don't think it'll bother most people. Definitely not bad bang for buck at that price range considering how performance scales with higher priced products, but it could've been better, $550-$600 seems like a more reasonable price for this.
    Reply
  • hero1
    This is what I have been waiting for. Nice review and I like the multi gpu tests. Thanks. Time to search the stores. Woohoo!!
    Reply
  • natoco
    To much wasted silicon (just a failed high spec chip made last year, even the titan) and rebadged with all the failed sections turned off. I wanted to upgrade my gtx480 for a 780 but for the die size, the performance is to low unfortunately. It has certainly not hit the trifecta like the 680 did. Would you buy a V8 with 2 cylinders turned off even if it were cheaper? No, because it would not be as smooth as it was engineered to be, so using that analogy, No deal. customer lost till next year when they release a chip to the public that's all switched on, will never go down the turned off parts in chip route again.
    Reply
  • EzioAs
    In my opinion, this card and the Titan is actually a clever product release by Nvidia. Much like the GTX 680 and GTX 670, the Titan was released at higher price (like the GTX 680) while the slightly slower GTX 780 (the GTX670 for the GTX600 series case) is at a significantly lower price but performing quite close to it's higher-end brother. We all remember when the GTX 670 launched it makes the GTX680 looks bad because the GTX 670 was 80% of the price while maintaining around 90-95% of the performance.

    Of course, one could argue that as we get closer to higher-end products, the performance increase is always minimal and price to performance ratio starts to increase, however, for the past 3-4 years (or so I guess), never has it been that the 2nd highest-end GPU having such low performance difference with the highest-end GPU. It's usually significant enough that the highest end GPU (GTX x80) still has it's place.

    Tl;dr,

    The GTX Titan was released to make the GTX 780 look incredibly good, and people (especially on the internet), will spread the news fast enough claiming the $650 release price for the GTX 780 is good and reasonable, and people who didn't even bother reading reviews and benchmarks, will take their word and pay the premium for GTX 780.

    Nvidia is taking a different route to compete with AMD or one could say that they're not even trying to compete with AMD in terms of price/performance (at least for the high-end products).
    Reply
  • mouse24
    natocoTo much wasted silicon (just a failed high spec chip made last year, even the titan) and rebadged with all the failed sections turned off. I wanted to upgrade my gtx480 for a 780 but for the die size, the performance is to low unfortunately. It has certainly not hit the trifecta like the 680 did. Would you buy a V8 with 2 cylinders turned off even if it were cheaper? No, because it would not be as smooth as it was engineered to be, so using that analogy, No deal. customer lost till next year when they release a chip to the public that's all switched on, will never go down the turned off parts in chip route again.
    Thats apretty bad analogy. A gpu is still smooth even with some of the cores/vram/etc turned off, it doesn't increase latency/frametimes/etc.
    Reply
  • godfather666
    "But, I’m going to wait a week before deciding what I’d spend my money on in the high-end graphics market. "

    I must've missed something. Why wait a week?
    Reply
  • JamesSneed
    Natoco, your comment was so clueless. It is likely every single CPU or GPU you have ever purchased has fused off parts. Even the $1000 extreme Intel cpu has a little bit fused off since its a 6 core CPU but using a 8 core Zeon as its starting point. Your comparison to a car is idiotic.
    Reply
  • 016ive
    You will have to be an idiot to buy a Titan now that the 780 is here...Me, I could afford neither :)
    Reply