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Q&A: Tom's Hardware And Kingston On SSD Technology

Why Kingston?

TH: Intel occasionally tells me that it consistently ranks at the top of the SSD field because it has the best controller and firmware. Since some of your drives are rebranded Intel models, can you explain what makes Intel’s algorithms better?

LK: The controller is the engine, whatever flash device you have. If anyone would understand I/O, it would seem to be Intel. I think it leveraged that expertise and in-depth understanding of its own NAND. I mean, not all NAND is the same. We do a lot of multi-sourcing with our USB products, and as we change from one NAND manufacturer to another, we see differences in performance. I think the Intel drive has an optimized controller designed to work specifically with its NAND.

TH: Not to be rude, but if you guys are basically putting your own sticker on Intel’s drive, what value can Kingston to bring to the product?

LK: Well, that's more of a business question. Think of how Intel traditionally gets into Company X. They come in a Dell or HP box, right? Maybe in a ThinkPad. They wanted our help to proliferate their drives, and we have a channel at the consumer, system builder, and corporate end-user levels. We have people that end up talking to the same Company X. I accompany a lot of those guys on these conversations whenever we have a new technology. But for us, Intel’s drives helped us launch with a very strong product into the SSD market. The win for Intel was that we were covering area they couldn't get to normally.

TH: And I like your mobile and desktop SSD upgrade kits. Very clean and easy. Whoever thought of putting that combo together, good job.

LK: [laughs] Actually, that was me. Not a lot of our competitors have something like that, and if they do, it's often not as well put together as ours. I remember our first conversations with an SSD partner—not Intel—and we actually asked if they had any plans to do this. They looked at me like I had two heads. Like, why would I do that? I asked, “What about customers that have bought an HP whatever and have no install CDs? It's on the drive’s recovery partition.”  They just shrugged their shoulders and said that was the customer’s problem. Needless to say, they’re not a partner of ours, but things like that just convinced us that if we were going to do this, we'd have to do it on our own. The upgrade idea just makes sense for us. Corporate IT has their own standards and methods of cloning. We needed to make it easy for consumers.

           

  • nonxcarbonx
    Kingston's mitigation software is the best I've seen. On another note, is there a link to the destruction video?
    Reply
  • pink315
    "Now, with a hard drive, the arm has to move. Now, with a hard drive, the arm has to move."

    I'm not sure if you were trying to be dramatic, or if you just accidentally wrote the same thought twice. Just pointing it out.
    Reply
  • ta152h
    One way to preserve some of the life of any hard drive is to shut off virtual memory. Most computers don't need it, and if you do, than you're probably better off getting more memory anyway.

    The ideal thing for booting up fast would be to go back to using core memory :-P. RAM that doesn't lose power when you turn it off is pretty cool. Low power, low heat, and would impress people when you say "Oh, that? It's my core memory array.". You'd get dates for sure. Can't say what they'd look like, or if they'd be sane. Or even female :( .

    Still, I'd buy it. Cache handles most reads anyway, and I'm too old fashioned to feel something is a computer without some form of magnetic storage in it.
    Reply
  • outlw6669
    Fun read but nothing really new...

    I like how good they are at dodging the tough questions.
    What value is there in Kingstons Intel based SSD's vs Intel original?
    Well, they helped Kingston launch a very strong product :P
    Reply
  • neiroatopelcc
    Maybe it's just me, but I don't feel they properly answered the question of why there's a wear difference bewtween sequential and random ...
    Reply
  • mitch074
    I solved my netbook's boot times...

    It runs Linux, with a compressed kernel image.

    Looks like real mode disk access, registry hives, antivirus and such do slow Windows boot times.
    Reply
  • vvhocare5
    I guess Im not a fan of these types of interviews. The interviewee is really just trying to get advertising for their product and they only say good things and gloss over the negatives. They also have some good one liners they toss out, but thats about it.

    I would prefer to see the product benchmarked and compared on price..and then let us decide how we are going to spend our money.
    Reply
  • JohnnyLucky
    It's interesting but what about the price? Still too high.
    Reply
  • anamaniac
    Interesting interview.
    Keep them coming. =)

    Now I have the urge to go buy a 256GB SLC drive and play flaming baseball with it... I probably shouldn't...
    Reply
  • El_Capitan
    I like how they say, "The worst kind of writes that you can apply to an SSD are random. You will wear a drive out quicker that way". However, Kingston and Intel put all their advertising efforts into promoting the speed of their IOPS for their SSD's for server environments. That means they want you to buy their product to use it so it wears out quicker... which means you need to buy another one to replace it. Now that's a wicket smart business strategy.
    Reply