Intel Sues Over "Intel" Trademark Infringement
Intel has filed a trademark infringement lawsuit against Salt lake City-based Intelspec, LLC.
In its filing, Intel claims that Intelspec uses a "name and mark that wholly incorporates and emphasizes the world-famous Intel trademark." According to Intel, the result is confusion and assumptions that Intel may be the source or sponsor of the goods and services provided by Intelspec - or "that there is an association" between the two companies. Intel also claims that Intelspec dilutes the Intel trademark.
The chip maker is asking for a judgment that would, at Intel's discretion, cancel or transfer all rights to the intelspec.com domain name to Intel. Intel also wants a judgment that forces Intelspec to "cancel or modify" its corporate name, as well as a reward for damages and profits Intelspec has taken because it was using "Intel" in its name.
The suit is somewhat strange as Intelspec is not even remotely active in a segment that would affect Intel's core business. Intelspec is a construction and engineering firm that is, for example, taking contracts for waste management facilities, mining, oilfield infrastructure, as well as military and government construction. Only lawyers may be able to understand how Intelspec could have capitalized in its business by using "Intel" as part of its name.
This one just doesn't look right and it may be common sense to see that it would take quite a bit to confuse a construction firm with a chipmaker, as long as we aren't considering fab construction. In that case, Intel could argue that there may be confusion, but it would be tough to prove that Intel's interests have been damaged as a result of that circumstance. Intelspec does not have a trademark on its name.
However, the trademark suit follows a series of previous trademark complaints. In June of this year, Intel filed a complaint with the WIPO Arbitration and Mediation Center that asked for the cancellation or transfer of 15 different domain names that included the "Pentium" trademark.

Didn't doubt it for a second though, considering how much suing's been going on.
FIRST!
Didn't doubt it for a second though, considering how much suing's been going on.
I disagree with you there. I see Intel in a company name and think of computers instantly, but maybe I'm just a geek. Brand recognition is extremely important for companies like Intel, and especially with something as pronounced as "Pentium."
And this doesn't sound like reporting to me, this story is riddled with your opinions. Leave the opinions to the comments section, we users have them in excess.
In short, I think this suit could actually go quite poorly for Intel, and cause a name change.
That might be true, but also think of how many people are going to look for Intel and find Intelspec, LLC to buy processors. Their business is way off Intel's business, have you been to their website? have you looked in the search engines like Bing or Google? put intel and you'll find page after page about intel processors and everything intel, put intelspec and you'll find Intelspec in the first page, then the lawsuits and then a bunch of websites with Intel specs (specifications) of computers running Intel processors.
Mike intel
I understand Intel is obligated to defend their trademark. However, in the case of Intelspec, you're not looking for a branded type of service they provide. If I'm looking for a company to provide oilfield infrastructure, I'm not looking for "intel" anything, I'm looking for 'oilfield infrastructure'. Intelspec doesn't produce or provide a service that has 'intel' as any part of the name or description of the service.
I'll never go looking for an "intel" processor and decide to spend the money on "intelspec" to dig a well for me instead.
I have two family members who worked as paralegals and that's pretty much the extent of my knowledge in this area, so I'm making this up as I go.
But to be honest, if I were Paul Otellini, I would probably do the same thing. Intelspec would probably have a better case if they were Intellspec or In-Tell Spec. They will get some good publicity though.
intel is short for intelligence, so i cant real see a trade mark on that, unless its blatantly trying to deceive.
Using Intel in the name could lead some to think that Intel is the parent company and if there is a problem, might try to call Intel to complain. Its is very possible that someone accociating the 2 companies might think that Intel is branching into other industries and then have certain expectations.
Using Intelli- is different because it asscociates with "intelligent" in your mind.
I'm no lawyer, although I did take a class on the legal aspects of engineering (worthless, perhaps?). There needs to be some kind of damage; something has to be overtly infringed, and the name has to cause some kind if ambiguation between the two companies, diverting customers and money, justifying the lawsuit.
I'm not seeing it here.
How about military "intel"? The chip manufacturer did not invent the term. Whether or not the military reference (facts about a subject) came first, Intel Corp is not the originator.
but first on the hitlist is this one. http://www.applecrest.com/