AMD Radeon RX 6800 Drops to $469 as RTX 4070 Arrives

Radeon RX 6800 XT
(Image credit: AMD)

AMD is firing back at Nvidia's GeForce RTX 4070 launch today, with some serious discounts on its mid-range and top-end RX 6000 series graphics cards. RX 6000 series GPUs, which compete favorably with the RTX 4070 in terms of performance have been discounted up to $110 below MSRP.

These new price discounts come hot off the heels after AMD's attack on Nvidia's stingy VRAM, which was released shortly before RTX 4070 reviews went live yesterday. Now, AMD has added additional discounts on top of its RX 6800 series graphics cards to compete with the RTX 4070.

AMD's discounts represent some serious competition for Nvidia's RTX 4070. Both the RX 6800 and RX 6800 XT have seen $30 to $50 discounts with various AIB partner cards, to the point where the RX 6800 and RX 6800 XT are now selling for $110 below MSRP. This means the RX 6800 XT can now be had for just $539, and the RX 6800 for $469.

As the cherry on top, AMD is also still selling its previous-generation flagship RX 6950XT for just $9 over the 4070's MSRP, with superior rasterized gaming performance.

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Cheapest RX 6800 series and RX 6950XT GPUs - April 13th 2023
Graphics CardsDiscounted PriceSeller
Gigabyte RX 6800 Gaming$469.99Newegg
ASRock RX 6800 XT Phantom Gaming D$539.99Newegg
ASRock RX 6950 XT Phantom Gaming$609.99Newegg

AMD's price cuts are strategically applied to the RX 6800 and RX 6800 XT exclusively. Both GPUs sit right next to the RTX 4070 in terms of performance, offering very similar frame rates at 1440P when ray tracing is not being used based on our review of the 4070. The RX 6800 XT in particular, sits closest to the RTX 4070 offering nearly identical frame rates. The RX 6800 is a bit slower, but not by that much, a hefty overclock could bring its performance in line with a 4070.

In terms of value, the RX 6800 XT at $539 will offer you RTX 4070 performance at 90% of the price. The RX 6800 will offer you 90% of the RTX 4070's performance but at 72.2% of the price - or a 28% discount.

At these price points, AMD's previous-generation RX 6800 series cards may be an excellent alternative to the RTX 4070 for gamers who don't care about having bleeding-edge hardware.

Aaron Klotz
Freelance News Writer

Aaron Klotz is a freelance writer for Tom’s Hardware US, covering news topics related to computer hardware such as CPUs, and graphics cards.

  • Amdlova
    Wait for 400us price :) even lower
  • The Historical Fidelity
    Amdlova said:
    Wait for 400us price :) even lower
    Wait for 700us price 😉even higher
  • aalkjsdflkj
    This isn't much of a real-world drop. I've been tracking prices on the 6700 - 6800 cards since mid-January, and the cheapest 6800 (non-XT) at Newegg has been bouncing between $465 and $489. There was one for a few days at $449 around 27 March. $469 seems more to be an acceptance of where prices need to be right now to move them rather than a response to the 4070.
  • The Historical Fidelity
    digitalgriffin said:
    They can't launch it because it's way too close to the 6800XT and they will likely try to charge$700 for it. Even at $600 it's dead in the water.

    7900XT gets you about 20% more than the 6800XT. As everyone says the 7900XT should have been the 7800XT. But then AMD couldn't charge you $900 for and 800 class card without revolts.

    AMD, like NVIDIA painted themselves into a corner with gens pricing performance gains. Greed made them look stupid.

    7800XT will sit just like the other cards. Gamers are fed up
    It would have been different if AMD’s projected performance uplift was realized. But they should have pivoted when the uplift was less than expected.